?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERBANDINGAN+GAYA+HIDUP+ANTARA+PENGGUNA+KAMERA++ACTION+DAN+KAMERA+DSLR&rft.creator=I+GUSTI+PUTU+WINDI+ARI+MARTA%2C+1216051049&rft.subject=HB+Economic+Theory&rft.subject=HJ+Public+Finance&rft.description=Perkembangan+teknologi+digital+yang+begitu+pesat%2C+berdampak+semakin+tingginya+persaingan+memperebutkan+pasar+pada+dunia+usaha+saat+ini.+Pemahaman+mengenai+siapa+konsumennya+akan+menuntun+para+pengusaha+keberhasilan+memenangkan+persaingan+dunia+usaha+terutama+dibidang+teknologi.+Setiap+perusahaan+dituntut+memahami+perilaku+konsumen+pada+pasar+sasaran+untuk+kelangsungan+hidup+perusahaan+tersebut.%0D%0ADalam+penelitian+ini%2C+berdasarkan+jenisnya+penelitian+ini+termasuk+penelitian+kuantatif.+Populasi+penelitian+ini+adalah+mahasiswa+atau+mahasiswi+Universitas+Lampung%2C+jumlah+sampel+yang+digunakan+dalam+penelitian+ini+100+sampel+pengguna+kamera+action+dan+pengguna+DSLR+di+Universitas+Lampung.+Teknik+pengumpulan+data+menggunakan+kuesioner.+Teknik+analisis+data+menggunakan+Independent+Sample+T-test.%0D%0AHasil+penelitian+dilihat+dari+faktor+gaya+hidup+pengguna+kamera+action+berbeda+dengan+pengguna+kamera+DSLR.+Pengguna+kamera+action+dari+faktor+gaya+hidup+lebih+rendah+di+bandingkan+dengan+pengguna+kamera+DSLR+(digital+single-lens+reflex).%0D%0ASaran+hasil+penelitian+Untuk+mahasiswa+Universitas+Lampung%2C+maka+diharapkan+untuk+memilih+kamera+sesuai+dengan+kegunaannya+setelah+dilakukan+penelitian+ini.%0D%0A%0D%0AKata+kunci%3A+Gaya+Hidup%0D%0A%0D%0A%0D%0AABSTRAK+INGGRIS%0D%0A%0D%0AThe+development+of+digital+technology+is+so+rapid%2C+affect+the+increasing+of+the+competition+for+market+share+in+the+business+world+today.+An+understanding+about+who+is+consumer+will+guide+the+entrepreneurs+tosucced+inwinning+the+business+competition%2C+especially+in+technology.+Each+company+is+required+to+understand+the+behavior+of+consumers+in+the+target+market+for+the+company's+survival.%0D%0AIn+this+study%2C+based+on+the+type+of+research+includes+quantitative+research.+The+population+of+this+study+was+student+of+University+of+Lampung.+The+number+of+samples+used+in+this+study+are+100+users+of+Action+Camera+and+DSLR+Camera+at+the+University+of+Lampung.+The+technique+of+collecting+data+using+by+questionnaires.+Data+were+analyzed+using+independent+sample+T-test.%0D%0AThe+results+of+this+study+is+from+lifestyle+factors+ofaction+camera+users+is+different+from+DSLR+camera+users.+The+lifestyle+factors+of+action+camera+users+is+lower+than+DSLR+camera+users+(digital+single-lens+reflex).%0D%0ASuggestions+research+for+students+at+the+University+of+Lampung%2C+it+is+expected+to+choose+a+camera+for+each+use+after+this+study.%0D%0A%0D%0AKeyword%3A+Life+Style%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2016-06-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23322%2F1%2FABSTRAK%2520INGGRIS%2520%2526%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23322%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23322%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++I+GUSTI+PUTU+WINDI+ARI+MARTA%2C+1216051049++(2016)+PERBANDINGAN+GAYA+HIDUP+ANTARA+PENGGUNA+KAMERA+ACTION+DAN+KAMERA+DSLR.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F23322%2F