?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(STUDI+PADA+KONSUMEN+PRODUK+KAWASAKI-BAJAJ+PULSAR%0D%0A200+NS+DI+KOTA+BANDAR+LAMPUNG)&rft.creator=ANGGA+DERMAWAN+SIREGAR+%2C+1116051009&rft.subject=+&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+atribut+produk+terhadap%0D%0Akeputusan+pembelian.+Atribut+produk+yang+diduga+mempengaruhi+keputusan%0D%0Apembelian+produk+Kawasaki-Bajaj+Pulsar+200+NS+di+Kota+Bandar+Lampung+adalah%0D%0AMerek+Produk%2C+Kualitas+Produk%2C+Fitur+Produk%2C+Desain+Produk.+Tipe+penelitian+ini%0D%0Aadalah+explanatory+dan+metode+yang+digunakan+adalah+metode+survei+dengan%0D%0Apengambilan+sampel+berjumlah+100+responden+secara+aksidental+sampling.%0D%0ASedangkan+analisis+data+yang+digunakan+adalah+analisis+data+statistik+regresi+linier%0D%0Aberganda+Berdasarkan+penelitian+yang+dilakukan%2C+didapatkan+bahwa+fitur+produk+dan%0D%0Adesain+produk+berpengaruh+signifikan+terhadap+keputusan+pembelian.+Sedangkan%0D%0Amerek+produk+dan+kualitas+produk+berpengaruh+tidak+signifikan+terhadap+keputusan%0D%0Apembelian.+Kesimpulannya+secara+signifikan+atribut+produk+mempengaruhi+keputusan%0D%0Apembelian+produk+Kawasaki-Bajaj+Pulsar+200+NS+di+Kota+Bandar+Lampung.%0D%0AKata+Kunci+%3A+produk%2C+merek+produk%2C+kualitas+produk%2C+fitur+produk%2C+desain%0D%0Aproduk%2C+keputusan+pembelian%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+product+attributes+on+purchase+decisions.%0D%0AProduct+attributes+are+thought+to+affect+purchasing+decisions+of+products+Kawasaki-%0D%0ABajaj+Pulsar+200+NS+in+Bandar+Lampung+is+Brand+Products%2C+Product+Quality%2C%0D%0AProduct+Features%2C+Product+Design.+This+type+of+research+is+explanatory+and+the%0D%0Amethod+used+is+survey+method+with+a+sample+of+100+respondents+is+accidental%0D%0Asampling.+While+the+analysis+of+the+data+used+is+the+analysis+of+multiple+linear%0D%0Aregression+statistical+data+Based+on+research+conducted%2C+it+was+found+that+the%0D%0Aproduct+features+and+product+design+significantly+influence+purchasing+decisions.%0D%0AWhile+the+product+brand+and+product+quality+not+significant+effect+on+purchasing%0D%0Adecisions.+In+conclusion+significantly+influence+purchasing+decisions+on+product%0D%0Aattributes+product+Kawasaki-Bajaj+Pulsar+200+NS+in+the+city+of+Bandar+Lampung.%0D%0AKeywords%3A+product%2C+brand+products%2C+product+quality%2C+product+features%2C+product%0D%0Adesign%2C+purchasing+decisions.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-06-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23333%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23333%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23333%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANGGA+DERMAWAN+SIREGAR+%2C+1116051009++(2016)+PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+(STUDI+PADA+KONSUMEN+PRODUK+KAWASAKI-BAJAJ+PULSAR+200+NS+DI+KOTA+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F23333%2F