?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Strategi+Komunikasi+Persuasif+Agen+Asuransi+Dalam+Upaya%0D%0ARekrutmen+Agen+Baru%0D%0A(Studi+Pada+Agen+Asuransi+PT+Prudential+Life+Assurance+Bandar+Lampung)&rft.creator=ZULFA+FADHILLA+%2C+1216031117&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+strategi+komunikasi+persuasif%0D%0Ayang+dilakukan+oleh+Agen+Asuransi+PT.+Prudential+Life+Assurance+Bandar+Lampung%0D%0Adalam+melakukan+perekrutan+agen+baru.+Penelitian+ini+merupakan+tipe+penelitian%0D%0Adeskriptif+kualitatif.+Teknik+pengumpulan+data+yang+digunakan+adalah+dengan%0D%0Awawancara+dan+dokumentasi.+Hasil+dari+penelitian+menunjukan+dalam+upaya%0D%0Arekrutmen+agen+asuransi+baru+dibutuhkan+beberapa+tahapan.+Tahapan-tahapan%0D%0Atersebut+dapat+dilakukan+dengan+beberapa+teknik+yang+ada+di+dalam+komunikasi%0D%0Apersuasif+seperti+mengemas+pesan+dengan+sebaik+mungkin%2C+mengiming-imingi%0D%0Akomunikan+dengan+reward+dan+melakukan+komunkasi+dengan+membangun+derajat%0D%0Ahomofili.+Sesuai+dengan+teori+yang+di+gunakan+aspek+yang+harus+di+perhatikan+yaitu%0D%0Abagaimana+menumbukan+perhatian%2C+menumbuhkan+daya+tarik+%2C+menimbulkan+hasrat%2C%0D%0Amemunculkan+keputusan+hingga+tercapainya+tujuan+yaitu+terekrutnya+agen+baru.%0D%0AKata+Kunci+%3A+Komunikasi+Persuasif%2C+Strategi+komunikasi%2C+Agen+Asuransi%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+study+is+to+investigate+the+persuasive+communication+strategy%0D%0Awhich+is+conducted+by+the+Insurance+Agents+of+PT.+prudential+Life+Assurance+Bandar%0D%0ALampung+in+recruiting+new+agents.+This+study+is+using+a+qualitative+descriptive%0D%0Aresearch+type.+The+techniques+of+collecting+data+are+using+interviews+and%0D%0Adocumentation.+The+result+of+this+study+indicates+the+new+insurance+agent+recruitment%0D%0Aefforts+required+several+stages.+These+stages+can+be+done+by+using+a+certain+technique%0D%0Awhich+is+can+be+found+in+persuasive+communication+such+as+arranging+a+message+as%0D%0Awell+as+possible%2C+persuading+communicant+with+rewards+and+doing+a+communication%0D%0Aby+developing+homophile+degree.+According+to+the+theories+that+are+used%2C+to+achieve%0D%0Athe+goal+recruiting+a+new+agent%2C+there+are+aspects+which+are+needed+to+be+noticed.%0D%0AThose+are+how+to+draw+attention%2C+Interest%2C+desire%2C+and+to+determine+a+conclusion.%0D%0AKey+Words%3A+Persuasive+Communication%2C+Communication+Strategy%2C+Insurance+Agent&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-08-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23767%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23767%2F9%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23767%2F10%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ZULFA+FADHILLA+%2C+1216031117++(2016)+Strategi+Komunikasi+Persuasif+Agen+Asuransi+Dalam+Upaya+Rekrutmen+Agen+Baru+(Studi+Pada+Agen+Asuransi+PT+Prudential+Life+Assurance+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F23767%2F