?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+DAN+PENGAMBILAN+KEPUTUSAN+KONSUMEN+DALAM+MEMBELI%0D%0ADAGING+AYAM+DI+KOTA+BANDAR+LAMPUNG&rft.creator=WULAN+JUWITA+SIANTURI+%2C+1114131125&rft.subject=HB+Economic+Theory&rft.subject=Budidaya+hewan&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+%3A+sikap+konsumen+terhadap+daging%0D%0Aayam+di+Kota+Bandar+Lampung%2C+tahap-tahap+proses+pengambilan+keputusan+pembelian%0D%0Adaging+ayam+di+Kota+Bandar+Lampung+dan+faktor-faktor+yang+berpengaruh+terhadap%0D%0Akeputusan+pembelian+daging+ayam+di+Kota+Bandar+Lampung.+Penelitian+dilaksanakan+di%0D%0Apasar+tradisional+yang+ada+di+Kota+Bandar+Lampung%2C+yaitu+Pasar+Tugu%2C+pasar+Gintung+dan%0D%0APasar+SMEP.+Penelitian+ini+dilakukan+dengan+metode+survey%2C+penentuan+lokasi+dengan%0D%0Ametode+purposive.+Jumlah+sampel+penelitian+ini+adalah+90+orang+yang+didapat+dengan%0D%0Amenggunakan+metode+accidental+sampling.+Metode+analisis+data+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+metode+analisis+deskriptif+kualitatif%2C+analisis+multiatribut+fishbein%0D%0Adan+analisis+regresi+logit.+Hasil+yang+didapat+dari+penelitian+ini+adalah+sikap+konsumen%0D%0Aterhadap+daging+ayam+adalah+lebih+menyukai+daging+ayam+ras+dibandingkan+dengan%0D%0Adaging+ayam+kampung%2C+khususnya+dalam+hal+harga+daging+dan+bobot+daging.+Tahaptahap%0D%0Apengambilan+keputusan+konsumen+dalam+pembelian+daging+ayam+terdiri+dari%0D%0Akonsumen+membeli+daging+ayam+karena+kebutuhan+protein+informasi+yang+diketahui%0D%0Akonsumen+tentang+daging+ayam+dominan+diperoleh+dari+pedagang+(61%2C11%25)%2C+seluruh%0D%0Aresponden+membeli+produk+lain+untuk+memenuhi+kebutuhan+proteinnya+(tahap+evaluasi%0D%0Aalternatif)%2C+60+persen+konsumen+lebih+memilih+membeli+daging+ayam+ras+dibandingkan%0D%0Adaging+ayam+kampung.+Sebanyak+78+persen+konsumen+merasa+puas+dengan+daging+ayam%0D%0Ayang+dibeli+dan+sisanya+12+persen+tidak+puas.+Faktor-faktor+yang+berpengaruh+terhadap%0D%0Akeputusan+pembelian+daging+ayam+di+Bandar+Lampung+adalah+harga+daging+ayam+ras%2C%0D%0Aharga+daging+ayam+kampung%2C+harga+ikan+asin+dan+pendapatan+keluarga.%0D%0AKata+kunci+%3A+atribut%2Csikap%2C+fishbein%2C+pengambilan+keputusan%2C+regresi+logistik%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+objectives+of+this+research+were+to+know%3A+the+consumer+attitudes%2C+the+stages+of+the%0D%0Apurchase+decision+making%2C+and+the+factors+that+effected+the+purchase+decisions+of+chicken%0D%0Ameat+in+Bandar+Lampung+City.+This+research+was+conducted+at+three+traditional+markets%0D%0Ain+Bandar+Lampung+City%2C+namely+Tugu+Market%2C+SMEP+Market%2C+and+Gintung+Market.+This%0D%0Aresearch+was+conducted+by+a+survey+method%2C+in+which+locations+were+determined+on%0D%0Apurpose%2C+while+the+samples+of+90+people+were+obtained+by+accidental+sampling+technique.%0D%0AThe+data+was+analyzed+by+descriptive+qualitative+analysis%2C+multiatribute+Fishbein+analysis%0D%0Aand+logit+regresion+analysis.+The+results+showed+that+consumer+attitudes+toward+the%0D%0Aattributes+of+chicken+meat+were+that+they+preferred+ras+chicken+meat+than+kampong%0D%0Achicken+meat%3B+particularly+in+terms+of+the+meat+price+and+weight.+Consumer+decision%0D%0Amaking+stage+of+chicken+meat+showed+that+they+bought+chicken+because+of+their%0D%0Aawareness+on+the+need+of+protein+and+60%25+of+them+preferred+to+buy+ras+chicken+meat%0D%0Athan+kampong+chicken+meat.+Most+consumer+(61.11%25)+got+information+about+chicken%0D%0Ameat+from+merchants.+Their+were+78+percents+of+consumers+that+were+satisfied+with+their%0D%0Apurchased+chicken+meat+and+the+remaining+of+12+percent+were+dissatisfied+for+getting%0D%0Aimproper+weight+and+receiving+unfresh+meat.+Factors+that+effected+the+purchase+decisions%0D%0Aof+chicken+meat+in+in+Bandar+Lampung+City+were+the+protein+price+of+ras+chicken+meat%2C%0D%0Akampong+chicken+meat%2C+and+salted+fish%3B+in+addition+to+the+family+income.%0D%0AKeywords%3A+attribut%2C+attitude%2C+fishbein%2C+decision+making%2C+logistick+regresion.&rft.publisher=JURUSAN+AGRIBISNIS+&rft.date=2016-08-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24132%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24132%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24132%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++WULAN+JUWITA+SIANTURI+%2C+1114131125++(2016)+SIKAP+DAN+PENGAMBILAN+KEPUTUSAN+KONSUMEN+DALAM+MEMBELI+DAGING+AYAM+DI+KOTA+BANDAR+LAMPUNG.++JURUSAN+AGRIBISNIS+%2C+FAKULTAS+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24132%2F