?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MAKNA+CANTIK+DALAM+IKLAN%0D%0A(AnalisisSemiotika+Pada+Iklan+Clean+%26+Clear+Foaming+Facial+Wash+Versi+%E2%80%9CSee+The%0D%0AReal+Me%E2%80%9D+Di+Televisi)&rft.creator=RIVA+MUTHIA+%2C+1216031097&rft.subject=+&rft.description=Salah+satu+iklan+di+televisi+yang+juga+merupakan+objek+semiotika+ialah+iklan+Produk%0D%0Akecantikan+remaja+Clean+%26+Clear+versi+%22See+The+Real+Me%22.+Iklan+ini+sangat+berbeda+dari%0D%0Akompetitornya+dan+sarat+makna.+Iklan+yang+ditujukan+untuk+remaja%2C+ditampilkan+dalam%0D%0Apenyampaian+yang+sederhana%2C+dengan+segala+kekurangan+yang+dimiliki+setiap+remaja.%0D%0AIklan+ini+bertujuan+untuk+menyampaikan+kepada+remaja+Indonesia%2C+dalam+meningkatkan+rasa%0D%0Akepercayaan+diri+remaja+yang+takut+akan+pendapat+masyarakat+sehingga+membuat+mereka%0D%0Atidak+dapat+menunjukan+jati+diri+sebenarnya.%0D%0AProses+penafsiran+atau+pemberian+makna+pada+iklan+Clean+%26+Clear+versi+%22See+The+Real+Me%22%0D%0Aini+menggunakan+semiotika+Roland+Barthes.+Barthes+membagi+proses+penafsiran+terhadap%0D%0Atanda+menjadi+dua+tingkatan%2C+yaitu+denotasi+dan+konotasi.+Iklan+ini+terdiri+dari+atas+dua%0D%0Aelemen%2C+yaitu+elemen+visual+berupa+gambar+dan+warna%2C+serta+elemen+audio+yang+berupa%0D%0Anarasi.+Kedua+elemen+ini+berkaitan+sehingga+tidak+mudah+dimengerti.+Untuk+mendapatkan%0D%0Adan+memahami+isi+pesan+di+balik+iklan+ini%2C+diperlukan+kajian+semiotika+sebagai+pendekatan%0D%0Akualitatif+untuk+mengungkapkan+pesan+yang+terkandung+di+balik+iklan+ini.%0D%0ASetelah+melalui+analisis+semiotika+Roland+Barthes%2C+maka+hasil+penelitian+ini+terungkap+bahwa%0D%0Asetiap+wanita+memiliki+kekurangan+dan+kelebihan+yang+dimiliki%2C+bagaimana+kita+menerima%0D%0Ahal+tersebut+dengan+tetap+percaya+diri.+Cantik+ialah+menerima+diri+dengan+apa+adanya+baik%0D%0Akekurangan+maupun+kelebihan+tanpa+harus+takut+dengan+pendapat+orang+lain.%0D%0AIklan+Clean+%26+Clear+menunjukkan+makna+cantik+yang+ingin+disampaikan+pada+iklan+tersebut%0D%0Atidak+hanya+cerita+seorang+remaja+yang+menerima+diri+dengan+apa+adanya+namun+dalam+iklan%0D%0Aini+menunjukkan+bahwa+wanita+memiliki+kecantikan+yang+beraneka+ragam%2C+tidak+memandang%0D%0Abentuk+tubuh%2C+sifat+ataupun+warna+kulit.%0D%0AKata+Kunci+%3A+Iklan%2C+Semiotika%2C+Makna+Cantik%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AOne+of+Television+advertisement+which+became+the+object+of+semiotics+is+the+advertisement%0D%0Aof+Clean+%26+Clear+Foaming+Facial+Wash+%E2%80%9CSee+The+Real+Me%E2%80%9D+version.+This+advertisement+is%0D%0Areally+different+from+its+competitors+and+full+of+meanings.+This+advertisement+targeted%0D%0Ateenagers+as+its+segmentation.+It+was+also+packaged+simply%2C+emphasizing+all+the+lacks+and%0D%0Aimperfections+whose+every+teenager+has.%0D%0AThe+purpose+of+this+advertisement+was+to+tell+Indonesian+teenagers+that+in+enhancing+their%0D%0Aconfidence%2C+they+do+not+need+to+be+afraid+of+others+opinions.+So%2C+they+can+always+show+their%0D%0Areal+identities.%0D%0AThe+interpretation+process+of+the+advertisement+of+Clean+%26+Clear+Foaming+Facial+Wash+%E2%80%9CSee%0D%0AThe+Real+Me%E2%80%9D+used+semiotics+approach+by+Roland+Bathes.+Barthes+divided+the+interpretation%0D%0Aprocess+towards+sign+into+two+levels.+They+are+denotation+and+connotation.+This%0D%0Aadvertisement+consisted+of+two+elements%3B+visual+element+such+as+colors+and+images+and+also%0D%0Aaudio+element+such+as+narration.+Both+elements+were+related+to+each+other+and+hard+to+be%0D%0Aunderstood.+To+obtain+and+understand+the+content+behind+this+advertisement+and+also+to+reveal%0D%0Athe+message+in+it%2C+this+research+applied+the+descriptive+qualitative+method+along+with%0D%0Asemiotics+approach.%0D%0AThe+result+of+this+research+shows+that+every+girl+has+their+own+lacks+and+advantages%2C+and+how%0D%0Agirls+can+accept+them+as+who+they+are+confidently.+Beauty+is+about+accepting+one+self+as+who%0D%0Ashe+is+regardless+her+lacks+and+advantages+without+any+fear+of+others+opinions.%0D%0AThis+advertisement+did+not+only+show+teenagers+that+the+meaning+of+beauty+was+not+only%0D%0Aabout+a+girl+who+accept+herself+as+who+she+is+but+it+also+show+that+girls+have+various+beauties%0D%0Aregardless+their+size+of+body%2C+characters%2C+or+skin-color.%0D%0AKeywords%3A+Advertisement%2C+Semiotic%2C+Meaning+of+beauty.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-09-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24148%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24148%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24148%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RIVA+MUTHIA+%2C+1216031097++(2016)+ANALISIS+MAKNA+CANTIK+DALAM+IKLAN+(AnalisisSemiotika+Pada+Iklan+Clean+%26+Clear+Foaming+Facial+Wash+Versi+%E2%80%9CSee+The+Real+Me%E2%80%9D+Di+Televisi).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24148%2F