?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CELEBRITY+ENDORSER+(RAISA+ANDRIANA)+TERHADAP%0D%0AMINAT+BELI+KONSUMEN+PADA+PRODUK+ES+KRIM+MAGNUM+DI%0D%0ABANDAR+LAMPUNG&rft.creator=MIRTANIA+RISTIANI+%2C+1111011172&rft.subject=HD61+Risk+Management&rft.description=Penelitian+ini+bertujuan+adalah+untuk+menguji+pengaruh+Celebrity+Endorser+(Raisa%0D%0AAndriana)+terhadap+minat+beli+konsumen+pada+produk+es+krim+Magnum+di+Bandar%0D%0ALampung.+Penelitian+ini+dilakukan+kepada+100+orang+responden+berjenis+kelamin%0D%0Apria+dan+wanita+yang+tinggal+di+Bandar+Lampung+dan+pernah+menyaksikan+iklan%0D%0Aes+krim+Magnum+setidaknya+2+kali.%0D%0APeneliti+menggunakan+metode+deskriptif+kualitatif+dan+kuantitatif+sebagai+alat%0D%0Aukur+untuk+mengetahui+pengaruh+celebrity+endorser+terhadap+minat+beli%0D%0Akonsumen.Variabel+x+dalam+penelitian+ini+yaitu+daya+tarik%2C+kepercayaan%2C+keahlian%0D%0Adan+variabel+y+yaitu+minat+beli.%0D%0APengujian+kualitatif+dilakukan+dengan+cara+mengumpulkan+hasil+pengisian%0D%0Akuesioner+yang+di+sebarkan+kepada+responden+sejumlah+12+pernyataan+mengenai%0D%0Avariabel+x+dan+variabel+y.%0D%0APengujian+kunatitatif+dilakukan+dengan+uji+kuantitatif+regresi+linier+berganda+yang%0D%0Amenentukan+seberapa+erat+hubungan+antara+variabel+x+dan+variabel+y%2C+diantaranya%0D%0Auji+determinan+(R2)%2C+uji+f+dan+uji+t+dengan+tingkat+efisiensi+5%25.%0D%0AHasil+dari+ketiga+uji+kuantitatif+menunjukkan+bahwa+celebrity+endorser%0D%0Aberpengaruh+terhadap+minat+beli+konsumen.%0D%0AKata+kunci+%3A+celebrity+endorser%2C+daya+tarik%2C+kepercayaan%2C+keahlian+minat+beli%2C%0D%0Akonsumen%2C+iklan.%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+aim+of+this+study+was+to+test+the+effect+of+Celebrity+Endorser+(Raisa+Andriana)%0D%0Aon+consumer+buying+interest+on+Magnum+ice+cream+products+in+Bandar+Lampung.%0D%0AThis+research+was+conducted+to+100+respondents+male+and+female+who+lived+in%0D%0ABandar+Lampung+and+had+witnessed+Magnum+ice+cream+ad+at+least+2+times.%0D%0AThe+researcher+uses+descriptive+qualitative+and+quantitative+methods+as+used+to%0D%0Atest+determines+the+celebrity+endorser+influence+on+consumer+buying.+The+variable%0D%0Ax+in+this+study+are+attractiveness%2C+trustworthiness%2C+expertise+and+y+variables+that%0D%0Abuying+interest.%0D%0AQualitative+testing+by+collecting+the+results+of+responses+of+respondents+to+fill+12%0D%0Astatement+about+the+variables+x+and+y+variables.%0D%0AKunatitatif+testing+performed+by+multiple+linear+regression+quantitative+test+that%0D%0Adetermines+how+closely+the+relationship+between+the+variables+x+and+y+variables%2C%0D%0Aincluding+test+determinant+(R2)%2C+f+test+and+t+test+with+an+efficiency+rate+of+5%25.%0D%0AThe+results+of+the+third+quantitative+assay+showed+that+the+celebrity+endorser%0D%0Aaffect+the+consumers+to+buy.%0D%0AKeywords%3A+celebrity+endorser%2C+attractiveness%2C+trustworthiness%2C+expertise%2C+interest%0D%0Ain+buying%2C+consumer%2C+advertising.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2016-10-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24347%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24347%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24347%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MIRTANIA+RISTIANI+%2C+1111011172++(2016)+PENGARUH+CELEBRITY+ENDORSER+(RAISA+ANDRIANA)+TERHADAP+MINAT+BELI+KONSUMEN+PADA+PRODUK+ES+KRIM+MAGNUM+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24347%2F