?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=DAVID+SAPUTRA+%2C+1421011049&rft.aulast=DAVID+SAPUTRA+&rft.aufirst=1421011049&rft.degree=Masters&rft.date=20+Oktober+2016&rft.title=Pengaruh+Electronic+Word+of+Mouth+dan+Brand+Image+terhadap+Purchase+Intention+Smartphone+Apple+iPhone+di+Bandar+Lampung&rft.inst=+UNIVERSITAS+LAMPUNG