?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KEBIJAKAN+LAMPUNG+POST+DALAM+PEMBENTUKAN+CITRA+POLITIK+CALON+BUPATI+PESAWARAN+PADA+PILKADA+2015&rft.creator=AYU+RARA+NOVEMILIA%2C+1216021022&rft.subject=JA+Political+science+(General)&rft.description=Media+massa+sebagai+sarana+medium+penyampaian+pesan+memegang+peranan+yang+sangat+penting+dalam+komunikasi+politik+untuk+pengembangan+opini+politik.+Penilaian+masyarakat+tergantung+bagaimana+media+massa+memberikan+nilai.+Hal+ini+terjadi+karena+media+massa+dianggap+sebagai+alat+ukur+keberhasilan+atau+modernitas+dan+penerimaan+publik.+Jika+dikaitkan+dengan+pilkada+pesawaran+2015+tentu+tidak+terlepas+dari+campur+tangan+media+massa%2C+termasuk+surat+kabar+Lampung+Post+dalam+pembentukan+citra+politik+calon+Bupati+Pesawaran+2015.%0D%0A%0D%0APada+Pilkada+Pesawaran+2015+semua+calon+Bupati+terindikasi+menggunakan+media+massa+yaitu+media+cetak+atau+koran+Lampung+Post+dalam+upaya+pencitraan+guna+membentuk+opini+publik.+Peneliti+memperoleh+data+pemberitaan+tentang+citra+politik+calon+Bupati+dari+surat+kabar+Lampung+Post+pada+bulan+Juni+%E2%80%93+November+2015+menunjukkan+adanya+data+yang+fluktuatif+dalam+pemberitaan+tersebut.+Yaitu+semua+calon+tidak+memperoleh+porsi+pemberitaan+yang+sama.+Media+massa+memiliki+kekuatan+untuk+mempengaruhi+agenda+media+kepada+agenda+publik.+Bagaimanapun+juga+netralitas+media+dituntut+agar+mampu+mencerdaskan+masyarakat+dalam+menilai+calon+pemimpin+yang+berkualitas.%0D%0A%0D%0ATujuan+yang+hendak+dicapai+dalam+rangka+penelitian+ini+adalah+untuk+mengetahui+kebijakan+Lampung+Post+dalam+pembentukan+citra+politik+calon+Bupati+Pesawaran+pada+Pilkada+2015.+Metode+yang+digunakan+dalam+penulisan+ini+adalah+metode+kualitatif+dengan+didukung+oleh+dokumentasi+dan+analisis+wawancara+mendalam+melalui+informan+yang+bersangkutan.+Tekhnik+pengolahan+data+yang+digunakan+adalah+penyuntingan%2C+tabulasi+dan+interpretasi.+Tekhnik+analisis+data+yang+digunakan+adalah+dengan+cara+analisis+data+kualitatif%2C+yaitu+analisis+yang+dilakukan+secara+deskriptif+dengan+menggambarkan+dokumentasi+yang+diperoleh+di+dalam+penelitian.%0D%0A%0D%0ABerdasarkan+hasil+penelitian+dapat+dikemukakan+bahwa+kebijakan+Lampung+Post+dalam+pembentukan+citra+politik+calon+Bupati+Pesawaran+2015+dapat+dikatakan+tidak+netral.+Dilihat+dari+3+(tiga)+aspek+dalam+kajian+citra+politik+yaitu+nilai%2C+kepercayaan%2C+dan+pengharapan.+Terlihat+dari+masing-masing+aspek+dalam+pemberitaan+semua+calon+Bupati+Pesawaran+2015%2C+porsi+berita+yang+diberikan+oleh+Lampung+Post+tidak+sama+dan+merata.+Hal+ini+terlihat+dari+pengemasan+berita+Calon+Bupati+Pesawaran+2015+menunjukkan+bahwa+Lampung+Post+masih+cenderung+memihak+terhadap+salah+satu+calon+walaupun+keberpihakan+tersebut+diikuti+dengan+dalih+%E2%80%9Cbukan+unsur+kesengajaan%E2%80%9D.%0D%0A%0D%0AKata+Kunci+%3A+Media+Massa%2C+Lampung+Post%2C+Pilkada+Pesawaran+2015.%0D%0A%0D%0ALAMPUNG+POST+POLICY+IN+THE+IMAGE+FORMATION+OF+PESAWARAN+REGENT+CANDIDATES+IN+THE+ELECTION+2015%0D%0A%0D%0AThe+mass+media+as+a+means+of+delivering+a+message+medium+plays+a+very+important+political+communications+for+the+development+of+political+opinion.+Rate+society+depends+on+how+the+mass+media+to+deliver+value.+This+occurs+because+the+mass+media+are+considered+as+a+gauge+of+success+or+modernity+and+public+acceptance.+If+it+is+associated+with+Pesawaran+2015+election+would+not+be+separated+from+the+interference+of+the+mass+media%2C+including+newspapers+Lampung+Post+in+the+image+formation+of+political+candidates+for+Regent+Pesawaran%2C+2015.%0D%0A%0D%0AIn+Pesawaran+Election+2015+candidate+for+Regent+indicated+using+the+mass+media%2C+namely+print+media+or+Lampung+Post+newspaper+in+an+effort+to+imaging+in+order+to+shape+public+opinion.+Researchers+obtained+data+reporting+about+the+political+image+of+a+candidate+for+Regent+of+Lampung+Post+newspaper+in+June+-+November+2015+data+indicate+a+fluctuation+in+the+article.+Ie+all+the+candidate+does+not+obtain+the+same+portion+of+the+news.+The+mass+media+have+the+power+to+influence+the+media+agenda+to+the+public+agenda.+After+all+the+media+neutrality+is+required+to+be+able+to+educate+the+public+in+assessing+candidate+quality+leader.%0D%0A%0D%0AGoals+to+be+achieved+in+the+framework+of+this+study+is+to+determine+the+policies+Lampung+Post+in+the+formation+of+political+image+Pesawaran+regent+candidate+in+the+elections+of+2015.+The+method+used+in+this+paper+is+a+qualitative+method+supported+by+documentation+and+analysis+of+in-depth+interviews+with+informants+concerned.+Data+processing+technique+used+is+editing%2C+tabulation+and+interpretation.+Data+analysis+technique+used+is+by+means+of+qualitative+data+analysis%2C+the+analysis+was+done+descriptively+by+describing+the+documentation+obtained+in+the+study.%0D%0A%0D%0ABased+on+the+results+of+the+study+can+be+argued+that+the+policy+Lampung+Post+in+the+formation+of+political+image+of+a+candidate+for+Regent+Pesawaran+2015+may+be+said+not+neutral.+Judging+from+the+three+(3)+aspects+in+the+study+of+political+image+of+value%2C+trust%2C+and+hope.+Seen+from+each+aspect+in+the+news+all+the+candidates+for+Regent+Pesawaran+2015%2C+the+portion+of+the+news+given+by+Lampung+Post+unequal+and+uneven.+This+is+evident+from+the+packaging+news+Regent+Candidate+Pesawaran+Lampung+Post+in+2015+showed+that+they+tended+to+side+against+one+candidate+even+though+the+alignments+followed+by+the+name+of+%22no+element+of+intent%22.%0D%0A%0D%0A%0D%0AKey+Word%3A+Mass+Media%2C+Lampung+Post%2C+elections+Pesawaran+2015%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24396%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24396%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24396%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AYU+RARA+NOVEMILIA%2C+1216021022++(2016)+KEBIJAKAN+LAMPUNG+POST+DALAM+PEMBENTUKAN+CITRA+POLITIK+CALON+BUPATI+PESAWARAN+PADA+PILKADA+2015.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24396%2F