?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMIMPIN+DALAM+PENERAPAN+PRINSIP+GOOD+CORPORATE+GOVERNANCE+DI+PTPN+VII&rft.creator=+Siti+Jafani+Ghandi%2C+1216031107&rft.subject=H+Social+Sciences+(General)&rft.subject=HE+Transportation+and+Communications&rft.description=Penelitian+dilatar+belakangi+dengan+kehidupan+manusia+yang+tidak+pernah+terlepas+dari+proses+komunikasi+dalam+kesehariannya.+Melalui+proses+komunikasi%2C+manusia+berusaha+menyampaikan+pesan+dan+menafsirkan+pesan+satu+sama+lain.+Proses+komunikasi+tersebut+menciptakan+upaya+dalam+mempengaruhi+orang+lain%2C+untuk+merasakan+atau+melakukan+apa+yang+dikehendaki+komunikator.+Begitu+pula+pada+suatu+sistem+pengendalian+manajemen%2Cyang+merupakan+alat+untuk+mengarahkan%2C+memotivasi%2C+memonitor+atau+mengamati+serta+mengevaluasi+pelaksanaan+manajemen+perusahaan+yang+mencoba+mengarahkan+pada+tujuan+organisasi+dalam+perusahaan+agar+kinerja+yang+dilakukan+oleh+pihak+manajemen+perusahaan+dapat+berjalan+lebih+efisien+dan+lancar.+Namun%2Ctidak+semua+komunikasi+berjalan+efektif+dan+berhasil.+Agar+manusia+dapat+berkomunikasi+dengan+efektif+manusia+dituntut+tidak+hanya+memahami+prosesnya%2C+tapi+juga+mampu+menerapkan+pengetahuan+secara+kreatif.+Orang-orang+yang+terlibat+dalam+komunikasi+akan+memilih+strategi+tertentu+agar+orang+lain+yang+menerima+pesannya+melakukan+tindakan+seperti+yang+diharapkan.+Penelitian+ini+menggunakan+metode+kualitatif+deskriptif.+Penelitian+ini+menggunakan+pendekatan+kualitatif+dengan+menganalisis+dan+memfokuskan+pada+strategi+komunikasi+yang+digunakan+pemimpin+dalam+penerapan+prinsip+GCG.+Hasil+penelitian+menunjukan+pemimpin+di+PTPN+VII+tidak+menggunakan+satu+atau+dua+strategi+komunikasi+secara+khusus+dalam+menerapkan+prinsip-prinsip+GCG%2C+pemimpin+menggunakan+semua+bentuk+strategi+komunikasi+yang+ada+tergantung+dengan+situasi+dan+juga+kondisi+yang+dihadapi.+Keberhasilan+dari+strategi+komunikasi+dalam+penerapan+prinsip-prinsip+GCG+ini+dapat+dilihat+dari+skor+penilaian+yang+terus+meningkat+setiap+tahunnya+dari+berbagai+aspek.%0D%0A%0D%0AKata+kunci%3A+Strategi+komunikasi%2C+pemimpin%2C+prinsip-prinsip+GCG.%0D%0ACOMMUNICATION+STRATEGY+OF+A+LEADER+APPLYING+THE+PRINCIPLE+OF+GOOD+CORPORATE+GOVERNANCE+AT+PTPN+VII%0D%0A%0D%0A%0D%0AThe+background+of+the+research+is+the+fact+that+the+life+of+humankind+is+never+separated+from+communication+process+in+their+daily+life.+Through+the+process+of+communication%2C+people+try+to+convey+the+messages+and+interpret+them+to+each+other.+The+communication+process+creates+an+attempt+to+influence+others%2C+to+feel+or+to+do+what+is+expected+by+the+communicator.+Similarly%2C+in+a+management+control+system%2C+communication+becomes+a+means+to+guide%2C+motivate%2C+monitor%2C+observe+and+evaluate+the+implementation+of+a+company%E2%80%99s+management+in+order+to+direct+the+organization's+goals+of+the+company+so+that+the+performance+of+management+team+becomes+more+efficient+and+smooth.+However%2C+not+every+communication+forms+is+effective+and+successful.+In+reality%2C+in+order+to+be+able+to+communicate+effectively%2C+people+are+required+to+not+merely+understand+the+process%2C+but+also+to+apply+the+knowledge+in+creative+manners.+People+involved+in+the+communication+strategy+will+select+certain+strategies+that+the+receivers+would+act+as+what+the+communicator+expected+.+This+research+used+descriptive+qualitative+method.++A+qualitative+approach+was+used+by+analyzing+and+focusing+on+communication+strategies+used+by+the+leader+in+the+application+of+the+principles+of+good+corporate+governance+(GCG)+.+The+results+showed+that+the+leader+in+PTPN+VII+did+not+use+only+one+or+two+communication+strategy+specifically+in+applying+the+principles+of+good+corporate+governance%2C+instead+the+leader+used+the+whole+existing+forms+of+communication+strategy+depends+on+the+situation+and+the+conditions+of+the+company.+The+successful+communication+strategy+in+the+implementation+of+good+corporate+governance+principles+can+be+seen+from+the+assessment+scores+which+continue+to+increase+from+year+to+year+in+various+aspects.%0D%0A%0D%0AKeywords%3A+communications+strategy%2C+leadership%2C+GCG+principles%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24463%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24463%2F17%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24463%2F18%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++Siti+Jafani+Ghandi%2C+1216031107++(2016)+STRATEGI+KOMUNIKASI+PEMIMPIN+DALAM+PENERAPAN+PRINSIP+GOOD+CORPORATE+GOVERNANCE+DI+PTPN+VII.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24463%2F