?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+SEMIOTIKA+PESAN+MORAL+DALAM+IKLAN+ROKOK+SAMPOERNA+A+MILD+%E2%80%9CGO+AHEAD%E2%80%9D+DI+MEDIA+TELEVISI+%0D%0A(STUDI+PADA+KETIGA+VERSI+IKLAN+ROKOK+SAMPOERNA+A+MILD)%0D%0A&rft.creator=Calvien+Muttaqin+Tenggono%2C+1116031026&rft.subject=HE+Transportation+and+Communications&rft.subject=NK+Decorative+arts+Applied+arts+Decoration+and+ornament&rft.description=Iklan+rokok+A+Mild+yang+tidak+bisa+dengan+bebas+menampilkan+produknya%2C+mencari+cara+lain+yang+lebih+kreatif+untuk+mempromosikan+produknya+agar+dapat+penarik+perhatian+khalayak%2C+salah+satunya+dengan+mengemas+pesan+moral+pada+iklannya.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+dan+menganalisis+pesan+moral+yang+terkandung+dalam+ketiga+versi+iklan+Sampoerna+AMild+%E2%80%9CGo+Ahead%E2%80%9D.+Pada+penelitian+ini+peneliti+menggunakan+metode+analisis+semiotika+dengan+model+semiotika+Ferdinand+de+Saussure.+Penelitian+ini+menemukan+pesan+moral+pesan+moral+yang+terkandung+dalam+iklan+Sampoerna+A+Mild+%E2%80%9CGo+Ahead%E2%80%9D+yaitu%3A+bekerja+keras%2C+rendah+hati%2C+menolong+orang+lain%2C+dan+peduli+sesama%2C+namun+A+Mild+dalam+iklannya+merupakan+sesuatu+yang+tidak+ada+hubungan+khusus+dari+produk+dengan+pesan+yang+disampaikan+dalam+iklan.+A+Mild+membuat+khalayak+adalah+sebagai+korban+dari+konsumsi+makna+produk+yang+telah+diciptakan+pengiklan+sebagai+alat+untuk+mengelabuhi+khalayak+dari+tayangan+iklan+yang+menyisipkan+pesan+moral+dalam+iklannya.+%0D%0A%0D%0AKata+kunci%3A+pesan+moral%2C+analisis+semiotika%2C+iklan%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+advertisement+of+A+Mild+cigarette%2C+which+could+not+show+freely+the+content+of+the+advertisement%2C+found+a+better+creative+idea+to+promote+the+product+in+order+to+get+the+attention+of+the+audience%2C+one+of+the+idea+was+done+by+including+the+moral+value+in+the+advertisement.+The+research+was+done+by+applying+qualitative+method+in+the+semiotic+analysis+approach+from+Ferdinand+de+Saussure.+The+moral+values+found+in+the+advertisement+of+Sampoerna+A+Mild+%E2%80%9CGo+Ahead%E2%80%9D+are+being+a+hard+worker%2C+being+a+humble+person%2C+being+a+helpful+person%2C+and+being+a+caring+person.+Nevertheless%2C+the+moral+values+shown+in+the+advertisement+had+no+correlation+with+the+product+being+promoted.+A+Mild+made+audience+became+victims+from+the+implication+of+product+meaning+which+had+been+created+by+the+advertisement.+%0D%0A%0D%0AKeyword+%3A+Moral+value%2C+Semiotic+analysis%2C+Advertisement.%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-10-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24545%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24545%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24545%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Calvien+Muttaqin+Tenggono%2C+1116031026++(2016)+ANALISIS+SEMIOTIKA+PESAN+MORAL+DALAM+IKLAN+ROKOK+SAMPOERNA+A+MILD+%E2%80%9CGO+AHEAD%E2%80%9D+DI+MEDIA+TELEVISI+(STUDI+PADA+KETIGA+VERSI+IKLAN+ROKOK+SAMPOERNA+A+MILD).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24545%2F