?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+CALON+INDEPENDEN+DALAM+PEMILIHAN+KEPALA%0D%0ADAERAH+(PILKADA)+KOTA+BANDAR+LAMPUNG+TAHUN+2015&rft.creator=DALILAH%2C+1216021028&rft.subject=+&rft.description=Penelitian+ini+untuk+mengetahui+dan+menganalisi+motivasi+dan+strategi+yang%0D%0Adimiliki+pasangan+calon+independen%2C+M.+Yunus+dan+Ahamd+Muslimin+pada%0D%0APilkada+Kota+Bandar+Lampung+tahun+2015.+Metode+yang+digunakan+adalah%0D%0Ametode+penelitian+kualitatif+dengan+jenis+penelitian+deskripstif.+Teknik%0D%0Apengumpulan+data+dilakukan+dengan+studi+kepustakaan%2C+wawancara+mendalam%0D%0Adan+dokumentasi%2C+sedangkan+teknik+pengolahan+data+dilakukan+dengan%0D%0Amenggunakan+tahap+editing%2C+tabulating%2C+dan+interprestasi+data.+Teknik+analisis+data%0D%0Aterdiri+dari+pengumpulan+data%2C+penyerdehanaan+data%2C+penyajian+data%2C+dan+verifikasi%0D%0Adata.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+motivasi+yang+dimiliki+pasangan+calon%0D%0Aindependen%2C+M.+Yunus+dan+Ahmad+Muslimin+pada+Pilkada+Kota+Bandar+Lampung%0D%0Atahun+2015+tidak+didasari+atas+kinerja+dan+potensi+untuk+membangun+Kota+Bandar%0D%0ALampung.+Hal+tersebut+dikarenakan+adanya+kesamaan+organisasi+antara+Ahmad%0D%0AMuslimin%2C+Tim+Pemenangan+Herman+HN+dan+M.+Yunus.+M.+Yunus+juga+pernah%0D%0Amenjadi+salah+satu+anggota+pengacar+Herman+HN+saat+mengajukan+gugatan%0D%0Akepada+Mahkamah+Konstitusi+(MK)+atas+kekalahan+Herman+HN+dalam+Pilgub%0D%0AProvinsi+Lampung+tahun+2014.%0D%0AMarketing+politik+yang+dilakukan+M.+Yunus+dan+Ahmad+Muslimin+pada+Pilkada%0D%0AKota+Bandar+Lampung+tahun+2015+meliputi+pencitraan+produk+politik%2C+melakukan%0D%0Apromosi+dengan+cara+mendatangi+rumah+masyarakat%2C+memanfaatkan+biaya%0D%0Akampanye+yang+relatif+sedikit+dengan+sebaik-baiknya%2C+dan+memilih+masyarakat%0D%0Amiskin+dan+pemuda+sebagai+target+segemntasi.%0D%0AKata+Kunci%3A+Motivasi%2C+Marketing+Politik%2C+Calon+Independen%0D%0A%0D%0AANALYSIS+OF+INDEPENDENT+CANDIDATE+IN+REGIONAL+CHIEF%0D%0AELECTION+IN+BANDAR+LAMPUNG+2015%0D%0A%0D%0AThis+study+was+to+determine+and+analyze+the+motivations+and+strategies+owned%0D%0Aindependent+candidates%2C+M.+Yunus+and+Ahamd+Muslimin+in+local+elections+in+the%0D%0Acity+of+Bandar+Lampung+in+2015.+The+method+used+is+a+qualitative+research%0D%0Amethod+with+type+research+deskripstif.+Data+collected+by+literature+study%2C%0D%0Ainterview+and+documentation%2C+while+the+technique+of+data+processing+is+done+by%0D%0Ausing+the+editing+stage%2C+tabulating%2C+and+interpretation+of+data.+The+data+analysis%0D%0Atechnique+consists+of+collecting+data%2C+reduction%2C+data+presentation%2C+and+data%0D%0Averification.%0D%0AThe+results+of+this+study+indicate+that+the+motivation+of+independent+candidates%2C%0D%0AM.+Yunus+and+Ahmad+Muslimin+in+the+elections+of+Bandar+Lampung+in+2015+was%0D%0Anot+based+on+performance+and+the+potential+to+build+Bandar+Lampung.+This+is+due%0D%0Ato+the+similarities+between+Ahmad+Muslimin+organization%2C+the+Winning+Team%0D%0AHerman+HN+and+M.+Yunus.+M.+Yunus+also+became+a+member+of+Herman+HN%0D%0Aattorney+when+filing+a+complaint+with+the+Constitutional+Court+on+Herman+HN%0D%0Adefeat+in+the+gubernatorial+election+in+the+province+of+Lampung+in+2014.%0D%0APolitical+Marketing+conducted+M.+Yunus+and+Ahmad+Muslimin+in+the+elections+of%0D%0ABandar+Lampung+in+2015+covering+political+product+branding%2C+promotion+by%0D%0Avisiting+the+houses+of+society%2C+utilizing+relatively+few+campaign+costs+as+well+as%0D%0Apossible%2C+and+choosing+the+poor+and+the+youth+as+the+target+segmentation.%0D%0AKeywords%3A+Motivation%2C+Political+Marketing%2C+Independent+Candidate&rft.publisher=FAKUTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-11-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24551%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24551%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24551%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DALILAH%2C+1216021028++(2016)+ANALISIS+CALON+INDEPENDEN+DALAM+PEMILIHAN+KEPALA+DAERAH+(PILKADA)+KOTA+BANDAR+LAMPUNG+TAHUN+2015.++FAKUTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24551%2F