?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+PERUSAHAAN+DAN+PENGARUHNYA+TERHADAP+PENINGKATAN+KINERJA+USAHA+PADA+INDUSTRI+JASA+FOTOKOPI+(Studi+pada+Industri+Jasa+Fotokopi+di+Kawasan+Universitas+Lampung)&rft.creator=Rini+Novia+Napitupulu%2C+(1211021100)&rft.subject=HC+Economic+History+and+Conditions&rft.subject=HD+Industries.+Land+use.+Labor&rft.description=Penelitian+bertujuan+untuk+mengetahui+dan+menganalisis+pengaruh+strategi+produk%2C+strategi+harga%2C+strategi+promosi+dan+layanan+konsumen+serta+strategi+kerjasama+perusahaan+industri+jasa+fotokopi+terhadap+kinerja+industri+jasa+fotokopi.+Penelitian+ini+menggunakan+model+unstructured+dengan+jumlah+observasi+sebanyak+40+perusahaan+industri.+Hasil+estimasi+menunjukkan+variabel+strategi+produk%2C+strategi+harga%2C+strategi+promosi+dan+layanan+konsumen+serta+strategi+kerjasama+berpengaruh+positif+dan+secara+signifikan+mempengaruhi+kinerja+perusahaan.%0D%0A%0D%0AKata+kunci+%3A+Industri+Jasa+Fotokopi%2C+Kinerja+Perusahaan%2C+Perilaku+Perusahaan%2C+Strategi+Harga%2C+Strategi+Kerjasama%2C+Strategi+Produk%2C+Strategi+Promosi+dan+Layanan+konsumen.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+research+is+to+identify+and+analyze+the+effect+of+product+strategy%2C+pricing%2C+promotion+and+customer+service+and+also+cooperation+strategy+on+business+performance+improvement+in+photocopying+services+industry.+This+study+uses+unstructured+models+with+observations+by+40+industrial+enterprises.+The+result+show+that+variable+product+strategy%2C+pricing%2C+promotion+and+customer+services+and+also+cooperation+strategy+are+significantly+and+positive+influenced+for+the+company+performance.+%0D%0A%0D%0AKey+Word%3A+Behavior+of+the+company%2C+Company+performance%2C+Cooperation%0D%0Astrategy%2C+Photocopying+services+industry%2C+Pricing+strategy%2C+Product+strategy%2C+Promotion+and+customer+service+strategy.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2016-11-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24789%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24789%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F24789%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rini+Novia+Napitupulu%2C+(1211021100)++(2016)+PERILAKU+PERUSAHAAN+DAN+PENGARUHNYA+TERHADAP+PENINGKATAN+KINERJA+USAHA+PADA+INDUSTRI+JASA+FOTOKOPI+(Studi+pada+Industri+Jasa+Fotokopi+di+Kawasan+Universitas+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F24789%2F