?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PESAN+IKLAN+LINE+VERSI+FILM+ADA+APA+DENGAN%0D%0ACINTA+MINI+DRAMA+TERHADAP+PENGGUNAAN+FITUR+FIND%0D%0AALUMNI+DI+KOTA+BANDAR+LAMPUNG&rft.creator=+WIDYA+ATIDHIRA+HUTABARAT+%2C+1216031113&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+pesan+iklan+LINE+Versi+Film%0D%0AAda+Apa+Dengan+Cinta+mini+drama+terhadap+penggunaan+Fitur+Finnd+Alumni+di%0D%0ALINE+messenger.+Penelitian+ini+merupakan+penelitian+kuantitatif+dengan%0D%0Apendekatan+survey+dan+menggunakan+data+primer+yang+diperoleh+secara+langsung%0D%0Adari+responden+melalui+kuesioner.+Teknik+pengambilan+sampel+menggunakan%0D%0APurposive+Sampling+dengan+sampel+sebanyak+100+responden+di+Bandar+Lampung.%0D%0ATeknik+analisis+yang+digunakan+adalah+analisis+regresi+linear+sederhana.+Hasil%0D%0Apenelitian+ini+dapat+disimpulkan+bahwa+Pesan+Iklan+LINE+Versi+Film+Ada+Apa%0D%0ADengan+Cinta+mini+drama+berpengaruh+signifikan+terhadap+penggunaan+Fitur+Find%0D%0AAlumni+di+Kota+Bandar+Lampung+sebesar+47%2C74%25.+Pengujian+Hipotesis+pesan%0D%0Aiklan+(isi+pesan%2C+struktur+pesan%2C+format+pesan%2C+dan+sumber+pesan)+secara+simultan%0D%0Amenunjukkan+Fhitung+lebih+besar+dibandingkan+Ftabel+dengan+taraf+signifikansi+5%25%0D%0Ayaitu+89.354+%3E+3%2C09+sehingga+H0+ditolak+dan+Ha+diterima%2C+dengan+demikian+dapat%0D%0Adisimpulkan+bahwa+terdapat+pengaruh+secara+signifikan+antara+variabel+pesan%0D%0Aiklan+dengan+keputusan+konsumen+menggunakan+Fitur+Find+Alumni+dengan%0D%0Atingkat+korelasi+kuat.%0D%0AKata+kunci%3A+Pesan+Iklan%2C+Penggunaan+Find+Alumni%2C+LINE+messenger%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+message+of+LINE%E2%80%99s+Film+Version%0D%0AAdvertisement+in+%E2%80%9CAda+Apa+Dengan+Cinta%E2%80%9DMini+Drama+using+Find+Alumni%0D%0AFeature+on+LINE+messenger.+This+study+used+a+quantitative+research+survey%0D%0Amethod+and+the+primary+data+which+the+primary+data+was+obtained+direcly+from%0D%0Arespondents+through+questionnaires.+The+used+sample+uses+100+respondents+in%0D%0ABandar+Lampung+chosen+by+purposive+sampling.+The+data+results+were+analyzed%0D%0Aby+using+simple+linear+regression+analysis+technique.+The+results+of+this+study+can%0D%0Abe+concluded+that+message+of+LINE%E2%80%99s+Film+Version+Advertisement+in+%E2%80%9CAda+Apa%0D%0ADengan+Cinta%E2%80%9D+mini+drama+has+signicficant+influences+toward+using+Find+Alumni%0D%0AFeaature+in+the+city+of+Bandar+Lampung+for+47%2C74%25.+Based+on+the+results+of%0D%0AHypothesis+testing%2C+advertising+message+(message+content%2C+message+structure%2C%0D%0Amessage+format%2C+and+message+source)+has+simultaneously+showed+that%0D%0AFratio%3D89.354+%3E+Ftable%3D3%2C09+in+5%25+significance+level%2C+which+means+H0+(null%0D%0Ahyphothesis)+was+rejected+and+Ha+(alternative+hypothesis)+was+accepted.+The%0D%0Aresult+also+shown+that+advertising+message+has+significantly+inlfluenced+the%0D%0Aconsumer+decision+to+use+Find+Alumni+Fitur+with+strong+positive+correlation.%0D%0AKeywords%3A+Advertising+Message%2C+Using+Find+Alumni%2C+LINE+messenger&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-12-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25093%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25093%2F20%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25093%2F19%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++WIDYA+ATIDHIRA+HUTABARAT+%2C+1216031113++(2016)+PENGARUH+PESAN+IKLAN+LINE+VERSI+FILM+ADA+APA+DENGAN+CINTA+MINI+DRAMA+TERHADAP+PENGGUNAAN+FITUR+FIND+ALUMNI+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25093%2F