?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BRAND+COMMUNITY+TERHADAP+LOYALITAS+MEREK%0D%0AMOTOR+SCOOTER+MATIC+VESPA+PIAGGIO%0D%0A(Studi+pada+Komunitas+Modern+Vespa+Addict+Lampung)&rft.creator=ARDI+RIYANSA%2C++1346051004&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Perkembangan+pada+dunia+usaha+telah+diwarnai+dengan+berbagai+macam%0D%0Apersaingan%2C+Persaingan+pasar+yang+semakin+ketat+secara+tidak+langsung+menuntut%0D%0Aprodusen+sepeda+motor+untuk+mempertahankan+loyalitas+konsumennya.+Dengan%0D%0Amaraknya+bermunculan+brand+community+yang+tidak+lain+adalah+komunitas+yang%0D%0Amempergunakan+kendaraan+satu+merek+dan+model%2C+produsen+berkeyakinan+bahwa%0D%0Akomunitas+adalah+pasar+potensial+masa+depan.%0D%0ATipe+penelitian+ini+adalah+penelitian+eksplanasi.+Populasi+penelitian+ini+adalah%0D%0Apengguna+Sepeda+Motor+Scooter+Matic+Vespa+Piaggio+pada+Komunitas+Modern%0D%0AVespa+Addict+Lampung+berjumlah+185+orang%2C+teknik+sampel+dengan+rumus+Slovin%0D%0Asehingga+jumlah+sampel+65+orang.+Teknik+pengumpulan+data+menggunakan%0D%0Akuesioner.+Uji+hipotesis+menggunakan+uji+t+dan+uji+F.+Analisis+data+regresi+linear%0D%0Aberganda.%0D%0AHasil+penelitian+secara+parsial+menunjukkan+bahwa+ada+pengaruh+signifikan%0D%0Alegitimasi+(X1)+terhadap+loyalitas+merek+(Y).+Ada+pengaruh+signifikan+loyalitas%0D%0Amerek+oposisi+(X2)+terhadap+loyalitas+merek+(Y).+Ada+pengaruh+signifikan%0D%0Amerayakan+sejarah+merek+(X3)+terhadap+loyalitas+merek+(Y).+Ada+pengaruh%0D%0Asignifikan+berbagi+cerita+merek+(X4)+terhadap+loyalitas+merek+(Y).+Ada+pengaruh%0D%0Asignifikan+integrasi+dan+mempertahankan+anggota+(X5)+terhadap+loyalitas+merek%0D%0A(Y).+Ada+pengaruh+signifikan+membantu+dalam+penggunaan+merek+(X6)+terhadap%0D%0Aloyalitas+merek+(Y).+Secara+simultan+bahaw+ada+pengaruh+signifikan+Brand%0D%0ACommunity+terhadap+loyalitas+merek+pada+Motor+Scooter+Matic+Vespa+Piaggio%0D%0AKomunitas+Modern+Vespa+Addict+Lampung.%0D%0ASaran+hasil+penelitian+ini+dapat+menjadi+masukan+bagi+beberapa+pihak+yang%0D%0Aberkepentingan+dan+bermanfaat+terhadap+perusahaan.+Sehingga+perusahaan+akan%0D%0Atetap+mempertahankan+kelangsungan+hidup+perusahaan.%0D%0AKata+kunci%3A+Brand+Community%2C+Loyalitas+Merek%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+development+of+the+business+world+has+colored+with+various+kinds+of%0D%0Acompetition%2C+the+increasingly+fierce+market+competition+indirectly+demanding%0D%0Amotorcycle+manufacturers+to+maintain+customer+loyalty.+With+the+rise+of+popping%0D%0Abrand+community+which+is+a+community+that+uses+the+brand+and+model+of+the%0D%0Avehicle%2C+the+manufacturer+believes+that+the+community+is+a+potential+market+for+the%0D%0Afuture.%0D%0AType+of+the+research+is+explanatory+research.+Population+is+the+user+on%0D%0AMotorcycle+Scooter+Matic+Vespa+Piaggio+on+Community+Modern+Vespa+Addict%0D%0ALampung+totaled+185+people%2C+sample+of+65+people%2C+with+formula+Slovin.+The%0D%0Atechnique+of+collecting+data+using+questionnaires.+Hypothesis+testing+using+t+test%0D%0Aand+F+test+data+analysis+multiple+linear+regression.%0D%0AThe+results+of+partial+there+was+a+significant+influence+on+the+legitimacy+of+(X1)+on%0D%0Abrand+loyalty+(Y).+There+was+a+significant+effect+of+brand+loyalty+opposition+(X2)%0D%0Aon+brand+loyalty+(Y).+There+was+a+significant+influence+celebrate+the+brand's%0D%0Ahistory+(X3)+on+brand+loyalty+(Y).+There+was+a+significant+influence+share+brand%0D%0Astories+(X4)+on+brand+loyalty+(Y).+There+was+a+significant+effect+of+integration+and%0D%0Aretaining+members+(X5)+on+brand+loyalty+(Y).+No+significant+effect+of+aid+in+the+use%0D%0Aof+the+brand+(X6)+on+brand+loyalty+(Y).+Simultaneously+bahaw+no+significant+effect%0D%0Aon+brand+loyalty+Brand+Community+on+Piaggio+Vespa+Motor+Scooter+Matic%0D%0ACommunity+Addict+Modern+Vespa+Lampung.%0D%0ASuggestions+results+of+this+study+can+be+input+for+multiple+stakeholders+and%0D%0Abeneficial+to+the+company.+So+that+the+company+will+maintain+the+company's%0D%0Asurvival.%0D%0AKeywords%3A+Brand+Community%2C+Brand+Loyalty&rft.publisher=FAKULTAS+ILMU+SOSIAL+dan+ILMU+POLITIK&rft.date=2017-01-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25162%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25162%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25162%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ARDI+RIYANSA%2C+1346051004++(2017)+PENGARUH+BRAND+COMMUNITY+TERHADAP+LOYALITAS+MEREK+MOTOR+SCOOTER+MATIC+VESPA+PIAGGIO+(Studi+pada+Komunitas+Modern+Vespa+Addict+Lampung).++FAKULTAS+ILMU+SOSIAL+dan+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25162%2F