?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+DAN+ANALISIS+FINANSIAL+USAHA+EXOTIC+ICE+CREAM+(Studi+Kasus+di+Jurusan+Teknologi+Hasil+Pertanian+Fakultas+Pertanian+Universitas+Lampung)&rft.creator=ISTA+MAYASARI%2C+1214051038&rft.subject=Pertanian+(+Umum+)&rft.description=Ice+cream+merupakan+salah+satu+produk+makanan+yang+banyak+digemari+oleh+semua+kalangan+konsumen.+Banyak+agroindustri+besar+maupun+skala+kecil+memproduksi+ice+cream+dengan+berbagai+rasa+dengan+tujuan+untuk+menarik+minat+konsumen.+Oleh+karena+itu+diperlukan+strategi+pengembangan+yang+tepat+untuk+menghadapi+persaingan+bisnis+dan+mempertahankan+keberadaan+usaha.+Salah+satu+agroindustri+skala+kecil+yang+melakukan+proses+produksi+ice+cream+adalah+Exotic+Ice+Cream.+Perumusan+strategi+pengembangan+dapat+di+lakukan+dengan+mengidentifikasi+faktor+internal-eksternal+usaha+menggunakan+metode+analisis+SWOT+(Sthrengts%2C+Opportunities%2C+Weakness%2C+Threats).+Analisis+SWOT+digunakan+untuk+merumuskan+beberapa+strategi+yang+dapat+diaplikasikan+dalam+pelaksanaan+usaha.+Selain+itu%2C+diperlukan+analisis+finansial+untuk+mengetahui+layak+atau+tidaknya+usaha+tersebut+untuk+dijalankan.++Tujuan+penelitian+ini+adalah+untuk+merumuskan+strategi+pengembangan+Exotic+Ice+Cream+Jurusan+Teknologi+Hasil+Pertanian+Fakultas+Pertanian+Universitas+Lampung+dan+menganalisis+tingkat+kelayakan+pengembangan+usaha+Exotic+Ice+cream+dilihat+dari+aspek+keuangan.+Alat+analisis+yang+digunakan+dalam+penelitian+ini+adalah+analisis+faktor+internal-eksternal+usaha+menggunakan+metode+analisis+SWOT%2C+kemudian+dilakukan+analisis+finansial++berdasarkan+nilai+keuntungan%2C+BEP%2C+PP%2C+NPV%2C+IRR%2C+Net+B%2FC+ratio+dan+analisis+sensitivitas+untuk+mengetahui+tingkat+kepekaan+kelayakan+terhadap+perubahan+harga.%0D%0A%0D%0AHasil+penelitian+menyatakan+bahwa+usaha+Exotic+Ice+Cream+dapat+dikembangkan+dengan+memanfaatkan+hubungan+baik+dengan+konsumen+sebagai+sarana+promosi+produk.+Berdasarkan+hasil+analisis+finansial+di+dapatkan+bahwa+usaha+Exotic+Ice+Cream+layak+untuk+dikembangkan+dengan+nilai+kriteria+kelayakan+investasi+yakni+Rp.+550.001.763%3B+Net+B%2FC+rasio+sebesar+1%2C45%3B+IRR+sebesar+70%25+dan+PP+selama+1%2C6+tahun.+Usaha+tersebut+cukup+sensitif+terhadap+harga+jual+produk.%0D%0A%0D%0AKata+kunci+%3A+Ice+Cream%2C+Usaha+Exotic+Ice+Cream%2C+analisis+SWOT%2C+analisis+finansial.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AIce+cream+is+one+of+the+food+products+that+is+loved+among+consumers.+Many+agro+industries+both+in+big+and+small+scale+produce+variants+of+ice+cream+to+attract+consumers%E2%80%99+interest.+Therefore%2C+an+appropriate+development+strategy+is+needed+in+order+to+face+the+business+competition+and+maintain+the+existence+of+business+itself.+One+of+small+agro+industries+scale+which+is+doing+ice+cream+production+process+is+Exotic+Ice+Cream.+The+formulation+of+development+strategy+can+be+done+by+identified+internal-external+of+business+factor+b+using+SWOT+(Strengths%2C+Opportunities%2C+Weakness%2C+Threats)+analysis+method.+SWOT+analysis+is+used+to+formulate+some+strategies+that+can+be+applied+in+business+implementation.+Moreover%2C+financial+analysis+needed+to+find+out+whether+or+not+the+business+is+worth+to+run.+The+aims+of+this+research+are+to+formulate+an+exotic+ice+cream+development+strategy+that+is+developed+by+Agricultural+Department%2C+Agriculture+Faculty%2C+Lampung+University+and+to+analyze+the+feasibility+level+of+Exotic+Ice+business+development+reviewed+from+financial+aspect.+Analysis+instrument+used+in+this+research+is+internal-external+business+factor+analysis+by+using+SWOT+analysis+method%2C+and+the+analysis+financial+is+done+based+on+the+BEM%2C+PP%2C+NPV%2C+IRR%2C+Net+B%2FC+ratio+and+sensitivity+analysis+to+find+out+the+sensitivity+level+toward+price+changes.%0D%0A%0D%0AThe+research+finding+shows+that+Exotic+Ice+Cream+business+can+be+developed+by+utilizing+the+good+relationship+with+the+consumers+as+the+tool+of+product+promotion.+The+financial+analysis+result+shows+that+Exotic+Ice+Cream+business+is+worth+to+be+developed+with+the+eligibility+of+criteria+invesment+Rp.550.001.763%3B+Net+B%2FC+ratio+for+1%2C45%3B+IRR+for+70%25+and+PP+for+1%2C6+years.+This+business+is+quite+sensitive+to+the+product+selling+price%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-01-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25219%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25219%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25219%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ISTA+MAYASARI%2C+1214051038++(2017)+STRATEGI+PENGEMBANGAN+DAN+ANALISIS+FINANSIAL+USAHA+EXOTIC+ICE+CREAM+(Studi+Kasus+di+Jurusan+Teknologi+Hasil+Pertanian+Fakultas+Pertanian+Universitas+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+PERTANIAN+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25219%2F