?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERSEPSI+KONSUMEN+PADA+MEMBERSHIP+CARD+TERHADAP%0D%0ALOYALITAS+KONSUMEN+MELALUI+KEPUASAN+KONSUMEN+SEBAGAI%0D%0AVARIABEL+INTERVENING%0D%0A(Studi+Pada+Distributor+Tupperware+PT.+Tapis+Eka+Modern+Bandar+Lampung)&rft.creator=SHELLA+APRILA+SARI%2C+1311011151&rft.subject=HD61+Risk+Management&rft.description=Tupperware+merupakan+perusahaan+yang+menggunakan+membership+card+sebagai%0D%0Aprogram+untuk+membangun+ikatan+emosional+dengan+perusahaan.+Penelitian+ini%0D%0Abertujuan+untuk+menguji+pengaruh+Persepsi+Konsumen+Pada+Membership+Card%0D%0Aterhadap+Loyalitas+Konsumen+melalui+Kepuasan+Konsumen+sebagai+Variabel%0D%0AIntervening+pada+tahun+2016+dengan+menggunakan+alat+uji+statistik+Path+Analysis+atau%0D%0Aanalisis+jalur+dengan+pendekatan+Partial+Least+Square+(PLS)+yang+dibantu+oleh%0D%0Asoftware+SPSS+23.0.+Metode+yang+digunakan+penelitian+ini+adalah+metode+analisis%0D%0Adeskriptif+dan+verifikatif.+Jenis+data+yang+digunakan+adalah+data+kualitatif+dan%0D%0Akuantitatif.+Sumber+data+pada+penelitian+ini+adalah+data+primer+dan+data+sekunder.%0D%0APengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada+369+responden%0D%0Ayang+dipilih+berdasarkan+teknik+pengambilan+sampel+Non+Probability+Sampling%0D%0Adengan+menggunakan+metode+Purposive+Sampling+dan+beberapa+kriteria+yang+telah%0D%0Aditetapkan.%0D%0AHasil+dari+uji+Path+Analysis+yang+menggunakan+pendekatan+Partial+Least+Square%0D%0A(PLS)+pada+penelitian+ini+adalah+sebagai+berikut%3A+(1)+Persepsi+konsumen+pada%0D%0Amembership+card+memiliki+pengaruh+langsung+yang+positif+dan+signifikan+terhadap%0D%0Aloyalitas+konsumen%2C+(2)+Persepsi+konsumen+pada+membership+card+berpengaruh+positif%0D%0Adan+signifikan+terhadap+loyalitas+konsumen+melalui+kepuasan+konsumen+dan+kepuasan%0D%0Akonsumen+mampu+menjadi+variabel+intervening%2C+(3)+Persepsi+konsumen+pada%0D%0Amembership+card+berpengaruh+positif+dan+signifikan+terhadap+kepuasan+konsumen%2C%0D%0Adan+(4)+Kepuasan+konsumen+berpengaruh+positif+dan+signifikan+terhadap+loyalitas%0D%0Akonsumen.+Pada+penelitian+ini+variabel+loyalitas+konsumen+dipengaruhi+oleh+variabel%0D%0Apersepsi+konsumen+pada+membership+card+dan+variabel+kepuasan+konsumen+sebesar%0D%0A66%2C1%25+dan+sisanya+33%2C9%25+dipengaruhi+oleh+variabel+lain+di+luar+model+atau+persamaan.%0D%0AKata+kunci%3A+Kepuasan+Konsumen%2C+Loyalitas+Konsumen%2C+Persepsi+Konsumen%2C%0D%0Adan+Program+Kartu+Keanggotaan.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATupperware+is+a+company+that+uses+the+membership+card+as+a+program+to+build+an%0D%0Aemotional+bond+with+the+company.+This+research+aimed+to+determine+the+effect+of%0D%0Aconsumer+perception+on+the+membership+card+against+customer+loyalty+through%0D%0Acustomer+satisfaction+as+an+intervening+variable+in+2016+by+using+Path+Analysis+as%0D%0Aa+statistical+test+tool+with+Partial+Least+Square+approach+(PLS)+who+was+assisted%0D%0Aby+SPSS+23.0+software.+The+research+method+used+is+descriptive+and+verification.%0D%0AThe+type+of+data+used+is+qualitative+and+quantitative+data.+Primary+and+secondary%0D%0Adata+were+used+in+this+research.+The+data+was+collected+through+the+distribution+of%0D%0Aquestionnaires+to+369+selected+respondents+based+on+technique+of+non-probability%0D%0Asampling+by+using+purposive+sampling+method+and+some+criteria+that+have+been%0D%0Aset.%0D%0AThe+result+of+path+analysis+test+with+Partial+Least+Square+approach+(PLS)+in+this%0D%0Aresearch+are+as+follows%3A+(1)+Consumer+perception+on+the+membership+card+has%0D%0Adirect+positive+and+significant+effect+on+customer+loyalty%2C+(2)+Consumer+perception%0D%0Aon+the+membership+card+has+positive+and+significant+effect+on+customer+loyalty%0D%0Athrough+customer+satisfaction+and+customer+satisfaction+can+be+intervening%0D%0Avariables%2C+(3)+Consumer+perception+on+the+membership+card+has+positive+and%0D%0Asignificant+effect+on+customer+satisfaction%2C+and+(4)+Customer+satisfaction+has%0D%0Apositive+and+significant+effect+on+customer+loyalty.+Based+on+this+research%2C+customer%0D%0Aloyalty+variable+is+influenced+by+the+consumer+perception+variable+on+the%0D%0Amembership+card+and+customer+satisfaction+variable+as+much+as+66.1%25+and+33.9%25%0D%0Ainfluenced+by+other+variables+outside+the+model+or+equation.%0D%0AKeywords%3A+Consumer+Perception%2C+Customer+Loyalty%2C+Customer+Satisfaction%2C%0D%0Aand+Membership+Card+Program.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-01-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25383%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25383%2F15%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25383%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.PDF&rft.identifier=++SHELLA+APRILA+SARI%2C+1311011151++(2017)+PERSEPSI+KONSUMEN+PADA+MEMBERSHIP+CARD+TERHADAP+LOYALITAS+KONSUMEN+MELALUI+KEPUASAN+KONSUMEN+SEBAGAI+VARIABEL+INTERVENIN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