?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGRUH+CELEBRITY+ENDORSE+ONLINE+SHOP+DI+INSTAGRAM+TERHADAP+CITRA+PERUSAHAAN+LADYFAMESHOP&rft.creator=MAHDA+SURI%2C++(1216031060)&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+Celebrity+Endorser+terhadap+citra+perusahaan+Ladyfameshop.+Penelitian+ini+menggunakan+teori+source+credibility.+Penelitian+ini+merupakan+penelitian+kuantitatif+dengan+pendekatan+survey+dan+menggunakan+data+primer+yang+diperoleh+secara+langsung+dari+responden+melalui+kuisioner.+Teknik+pengambilan+sampel+menggunakan+Purposive+Sampling+dengan+sampel+sebanyak+100+responden+konsumen+Ladyfameshop+Bandar+Lampung.+Teknik+analisis+yang+digunakan+adalah+analisis+regresi+sederhana+dan+analisis+regresi+berganda.+Hasil+penelitian+ini+dapat+disimpulkan+bahwa+penggunaan+Celebrity+Endorser+berpengaruh+signifikan+terhadap+citra+perusahaan+ladyfameshop+Bandar+Lampung+sebesar+53%2C4%25.+Pengujian+Hipotesis+Visibility%2C+Credibility%2C+Attractivness%2C+dan+Power+secara+simultan+menunjukan+F+hitung+lebih+besar+dibandingkan+F+table+dengan+taraf+signifikan+5%25+yaitu+27%2C205+%3E+2%2C31+sehingga+Ho+ditolak+dan+Ha+diterima.+Dan+berdasarkan+Uji+t+variabel+Visibility+memeiliki+nilai+t+hitung+sebesar+2%2C860%2C+variabel+Credibility+memiliki+nilai+t+hitung+sebesar+2%2C971%2C+variabel+Attractivness+memiliki+nilai+t+hitung+sebesar+4%2C377+dan+variabel+Power+memiliki+nilai+t+hitung+sebesar+2%2C780+%3E+t+tabel+1%2C661%2C+dengan+demikian+dapat+disimpulkan+bahwa+terdapat+pengaruh+secara+signifikan+antara+variabel+celebrity+endorser+yang+terdiri+dai+X1+Visibility%2C+X2+Credibility%2C+X3+Attractivness+dan+X4+Power+dengan+citra+perusahaan+Ladyfameshop.%0D%0AKata+kunci%3A+Celebrity+Endorser%2C+Citra+perusahaan%2C+Ladyfameshop%0D%0A%0D%0AABSTRACT%0D%0AThis+study+aims+to+determine+the+effect+on+the+image+of+the+company's+Celebrity+Endorser+Ladyfameshop.+This+study+use+teory+sourch+credibility.+This+study+use+the+theory+of+sourch+credibility.+This+research+is+a+quantitative+survey+approach+and+using+primary+data+obtained+directly+from+respondents+through+questionnaires.+The+sampling+technique+used+purposive+sampling+with+a+sample+of+100+consumer+respondents+Ladyfameshop+Bandar+Lampung.+The+analysis+technique+used+is+simple+regression+analysis+and+multiple+regression+analysis.+The+results+of+this+study+can+be+concluded+that+the+use+of+Celebrity+Endorser+significant+effect+on+the+company's+image+ladyfameshop+Bandar+Lampung+at+53.4%25.besed+on+the+results+of+Hypothesis+Testing+Visibility%2C+Credibility%2C+Attractivness%2C+and+Power+has+simultaneously+showed+that+F+ratio+%3D+27.205+%3E+F+table+2%2C31+in+5%25+significance+level%2C+wich+means+Ho+(null+hypothesis)+was+rejected+and+Ha+(alternative+hypothesis)+was+accepted.+And+based+on+t+test+variable+Visibility+has+t+value+of+2.860%2C+has+a+Credibility+variable+t+value+of+2.971%2C+Attractivness+variable+has+a+value+of+4.377+t+and+a+variable+Power+has+a+value+of+2.780+t+count+%3E+t+table+1.661%2C+Thus+it+can+be+concluded+that+there+is+a+significant+effect+between+variables+celebrity+endorsed+consisting+of+X1+Visibility%2C+Credibility+X2%2C+X3+and+X4+Power+Attractivnes+corporate+image+Ladyfameshop.%0D%0AKeywords%3A+Celebrity+Endorser%2C+Corporate+image%2C+Ladyfameshop&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-01-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25471%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25471%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25471%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MAHDA+SURI%2C+(1216031060)++(2017)+PENGRUH+CELEBRITY+ENDORSE+ONLINE+SHOP+DI+INSTAGRAM+TERHADAP+CITRA+PERUSAHAAN+LADYFAMESHOP.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25471%2F