title: PENGRUH CELEBRITY ENDORSE ONLINE SHOP DI INSTAGRAM TERHADAP CITRA PERUSAHAAN LADYFAMESHOP
creator: MAHDA SURI,  (1216031060)
subject: HE Transportation and Communications
description: ABSTRAK  Penelitian ini bertujuan untuk mengetahui pengaruh Celebrity Endorser terhadap citra perusahaan Ladyfameshop. Penelitian ini menggunakan teori source credibility. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survey dan menggunakan data primer yang diperoleh secara langsung dari responden melalui kuisioner. Teknik pengambilan sampel menggunakan Purposive Sampling dengan sampel sebanyak 100 responden konsumen Ladyfameshop Bandar Lampung. Teknik analisis yang digunakan adalah analisis regresi sederhana dan analisis regresi berganda. Hasil penelitian ini dapat disimpulkan bahwa penggunaan Celebrity Endorser berpengaruh signifikan terhadap citra perusahaan ladyfameshop Bandar Lampung sebesar 53,4%. Pengujian Hipotesis Visibility, Credibility, Attractivness, dan Power secara simultan menunjukan F hitung lebih besar dibandingkan F table dengan taraf signifikan 5% yaitu 27,205 > 2,31 sehingga Ho ditolak dan Ha diterima. Dan berdasarkan Uji t variabel Visibility memeiliki nilai t hitung sebesar 2,860, variabel Credibility memiliki nilai t hitung sebesar 2,971, variabel Attractivness memiliki nilai t hitung sebesar 4,377 dan variabel Power memiliki nilai t hitung sebesar 2,780 > t tabel 1,661, dengan demikian dapat disimpulkan bahwa terdapat pengaruh secara signifikan antara variabel celebrity endorser yang terdiri dai X1 Visibility, X2 Credibility, X3 Attractivness dan X4 Power dengan citra perusahaan Ladyfameshop.  Kata kunci: Celebrity Endorser, Citra perusahaan, Ladyfameshop    ABSTRACT  This study aims to determine the effect on the image of the company's Celebrity Endorser Ladyfameshop. This study use teory sourch credibility. This study use the theory of sourch credibility. This research is a quantitative survey approach and using primary data obtained directly from respondents through questionnaires. The sampling technique used purposive sampling with a sample of 100 consumer respondents Ladyfameshop Bandar Lampung. The analysis technique used is simple regression analysis and multiple regression analysis. The results of this study can be concluded that the use of Celebrity Endorser significant effect on the company's image ladyfameshop Bandar Lampung at 53.4%.besed on the results of Hypothesis Testing Visibility, Credibility, Attractivness, and Power has simultaneously showed that F ratio = 27.205 > F table 2,31 in 5% significance level, wich means Ho (null hypothesis) was rejected and Ha (alternative hypothesis) was accepted. And based on t test variable Visibility has t value of 2.860, has a Credibility variable t value of 2.971, Attractivness variable has a value of 4.377 t and a variable Power has a value of 2.780 t count > t table 1.661, Thus it can be concluded that there is a significant effect between variables celebrity endorsed consisting of X1 Visibility, Credibility X2, X3 and X4 Power Attractivnes corporate image Ladyfameshop.  Keywords: Celebrity Endorser, Corporate image, Ladyfameshop
publisher: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
date: 2017-01-17
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/25471/1/ABSTRAK.pdf
format: text
identifier: http://digilib.unila.ac.id/25471/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/25471/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   MAHDA SURI, (1216031060)  (2017) PENGRUH CELEBRITY ENDORSE ONLINE SHOP DI INSTAGRAM TERHADAP CITRA PERUSAHAAN LADYFAMESHOP.  FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/25471/