?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PUBLIC+RELATIONS+OBJEK+WISATA+LEMBAH%0D%0AHIJAU+DALAM+MENGHADAPI+PERSAINGAN+ANTAR+OBJEK%0D%0AWISATA+DI+BANDAR+LAMPUNG&rft.creator=Cita+Rahmada%2C+1216031023&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=Public+relations+harus+mampu+mengemban+fungsi+dan+tugasnya+dalam%0D%0Amelaksanakan+hubungan+komunikasi+ke+dalam%2C+yaitu+upaya+membina+hubungan%0D%0Ayang+harmonis+antara+pimpinan+dengan+para+karyawan.+Begitu+juga%0D%0Akemampuannya+untuk+menjembatani+atau+membangun+hubungan+komunikasi%0D%0Adengan+masyarakat+luar+sebagai+publiknya+yang+pada+akhirnya+dapat+menentukan%0D%0Asukses+atau+tidaknya+tujuan+dan+citra+yang+ingin+dicapai+oleh+suatu+perusahaan.%0D%0AMaka+dari+itu+peneliti+ingin+mengetahui+bagaimana+strategi+yang+dilakukan+oleh%0D%0Apublic+relations+Lembah+Hijau+tersebut.+Pada+penelitian+ini+menggunakan+metode%0D%0Adeskriptif+kualitatif%2C+dengan+menggunakan+observasi.+Penelitian+kualitatif+adalah%0D%0Aprosedur+penelitian+yang+menghasilkan+data+deskriptif+berupa+kata-kata+tertulis%0D%0Aatau+lisan+dari+orang-orang+dan+perilaku+yang+dapat+diamati.Hasil+penelitian%0D%0Amenunjukkan+dalam+menghadapi+persaingan+antar+objek+wisata+di+Bandar%0D%0ALampung%2C+objek+Wisata+Lembah+Hijau+tidak+bisa+lepas+dari+penggunaan+strategi%0D%0Akomunikasi.+Komunikasi+yang+dimiliki+seorang+public+relations+mempunyai%0D%0Aperanan+penting+dalam+setiap+hubungannya.+Apabila+komunikasi+tidak+dapat%0D%0Adigunakan+dengan+baik+atau+tidak+berjalan+dengan+lancar+maka+komunikasi%0D%0Atersebut+tidak+akan+efektif+dalam+suatu+proses+komunikasi.+Kegiatan+komunikasi%0D%0Asangat+dibutuhkan+karena+untuk+menjalin+hubungan+kerjasama+antara+pihak+Objek%0D%0AWisata+Lembah+Hijau+dengan+pengunjung%2C+dengan+penggunaan+strategi%0D%0Akomunikasi+yang+baik+dan+tepat+akan+membawa+kemajuan+Objek+Wisata+Lembah%0D%0AHijau+dan+meningkatkan+jumlah+pengunjung+di+Objek+Wisata+Lembah+Hijau.%0D%0AKata+Kunci%3A+Strategi%2C+Public+Relation%2C+Persaingan%2C+Objek+Wisata%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0APublic+relations+should+be+able+to+carry+out+the+functions+and+duties+in%0D%0Aimplementing+the+communication+links+into%2C+which+attempts+to+build+a+harmonious%0D%0Arelationship+between+the+leadership+with+employees.+So+is+the+ability+to+bridge+or%0D%0Aestablish+communication+links+with+the+outside+community+as+a+public+that+can%0D%0Aultimately+determine+the+success+or+failure+of+purpose+and+image+to+be+achieved%0D%0Aby+a+company.+Thus+the+researchers+wanted+to+know+how+the+strategy+undertaken%0D%0Aby+the+Lembah+Hijau+public+relations.In+this+study%2C+using+a+qualitative+descriptive%0D%0Amethod%2C+using+observation.+The+qualitative+research+is+a+research+procedure+that%0D%0Aproduces+descriptive+data+in+the+form+of+words+written+or+spoken+of+people+and%0D%0Abehaviors+that+can+be+observed.The+results+showed+in+the+face+of+competition%0D%0Abetween+attractions+in+Bandar+Lampung%2C+Lembah+Hijau+Travel+object+can+not+be%0D%0Aseparated+from+the+use+of+communication+strategies.+Communications+owned+a%0D%0Apublic+relations+plays+an+important+role+in+every+relationship.+If+communication%0D%0Acan+not+be+used+properly+or+does+not+run+smoothly+after+the+communication+will%0D%0Anot+be+effective+in+a+process+of+communication.+Communication+activities+are%0D%0Aneeded+because+to+establish+cooperative+relations+between+the+Lembah+Hijau%0D%0AAttractions+with+visitors%2C+with+the+use+of+good+communication+strategy+and+the%0D%0Aright+will+bring+progress+Lembah+Hijau+Attractions+and+increase+the+number+of%0D%0Avisitors+at+the+Lembah+Hijau+Attractions.%0D%0AKeywords%3A+Strategy%2C+Public+Relations%2C+Competition%2C+Tourist+Attractions&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-01-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25535%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25535%2F20%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25535%2F19%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Cita+Rahmada%2C+1216031023++(2017)+STRATEGI+PUBLIC+RELATIONS+OBJEK+WISATA+LEMBAH+HIJAU+DALAM+MENGHADAPI+PERSAINGAN+ANTAR+OBJEK+WISATA+DI+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25535%2F