?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+MANAJAMEN+REDAKSI+MAJALAH+GRAZIA+INDONESIA%0D%0ADALAM+MENGHADAPI+PERSAINGAN+INDUSTRI%0D%0AMAJALAH+LISENSI+ASING&rft.creator=MUNTIA+HARTATI+%2C+1216031073&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK%0D%0A%0D%0AGlobalisasi+telah+membuat+persaingan+di+industri+media+massa+pun+semakin%0D%0Aberkembang+dan+beragam.+Seperti+fenomena+yang+terjadi+pada+industri+media%0D%0Acetak+di+Indonesia+saat+ini+yang+menunjukkan+adanya+pengaruh+globalisasi.%0D%0AContohnya+seperti+hadirnya+majalah+lisensi+asing.+Majalah+lisensi+asing+ini%0D%0Amemiliki+penerbit+induk+di+suatu+negara%2C+dan+memiliki+hak+paten+untuk%0D%0Amembuka+kerja+sama+dengan+mitra+lokal+dan+istilah+waralaba+atau+lisensi%0D%0Aterkait+dengan+industri+perdagangan+bebas.+Hadirnya+majalah+lisensi+asing+ini%0D%0Amengakibatkan+persaingan+yang+cukup+sengit+pada+industri+media+massa%0D%0AIndonesia.+Baik+majalah+lokal+ataupun+lisensi+asing+bersaing+memperebutkan%0D%0Apangsa+pasar.+Salah+satunya+adalah+Majalah+Grazia+Indonesia+yang+merupakan%0D%0Amajalah+lisensi+asal+Italia.+Penelitian+ini+bertujuan+untuk+mengungkap%0D%0Abagaimana+strategi+manajemen+Redaksi+Majalah+Grazia+Indonesia+dalam%0D%0Amenghadapi+persaingan+industri+majalah+lisensi+asing.+Penelitian+merupakan%0D%0Apenelitian+deskriptif+kualitatif+yang+akan+berfokus+pada+strategi+manajemen%0D%0Aredaksi+majalah+Grazia+Indonesia+dalam+menghadapi+persaingan+industri%0D%0Amajalah+lisensi+asing%2C+meliputi+fungsi+manajemen%2C+tahapan+peliputan%2C+penulisan%0D%0Adan+penyuntingan+hingga+kebijakan+redaksional+menggunakan+teori%0D%0Amanajemen+milik+George+R.+Terry.+Dari+penelitian+ini%2C+peneliti+menemukan%0D%0Abahwa+manajemen+redaksi+Majalah+Grazia+Indonesia+memiliki+strategi+yang%0D%0Aberbeda-beda+dalam+mewujudkan+masing-masing+fungsi+manajemennya.%0D%0ASinergi+dari+setiap+strategi+ini+memunculkan+harmoni+yang+baik+dalam%0D%0Amembantu+Majalah+Grazia+Indonesia+dalam+menghadapi+persaingan+industri%0D%0Amajalah+lisensi+asing.%0D%0AKata+kunci+%3A+lisensi+asing%2C+majalah%2C+strategi%0D%0A%0D%0AABSTRACT%0D%0AGlobalization+has+made+competition+in+the+media+industry+was+growing+and%0D%0Adiverse.+As+a+phenomenon+that+occurs+in+the+print+media+industry+in+Indonesia%0D%0Atoday+which+shows+the+influence+of+globalization.+Examples+such+as+the+presence%0D%0Aof+a+foreign+license+magazine.+Magazine+publisher+has+a+foreign+license+parent+in%0D%0Aa+country%2C+and+has+patents+for+open+cooperation+with+local+partners+and+the+terms%0D%0Aof+a+franchise+or+license+associated+with+free+trade+industries.+The+presence+of%0D%0Athese+foreign+license+magazine+resulted+in+quite+a+fierce+competition+in+the+media%0D%0Aindustry+in+Indonesia.+Both+local+and+foreign+licenses+magazines+compete+for%0D%0Amarket+share.+One+of+them+is+Indonesia+which+is+the+magazine+Grazia+magazine%0D%0AItalian+license.+This+study+aims+to+reveal+how+management+strategies+Grazia%0D%0AMagazine+Editors+Indonesia+in+the+face+the+competition+of+foreign+license%0D%0Amagazine+industry.+Research+is+a+qualitative+descriptive+study+will+focus+on+the%0D%0Amanagement+strategy+Grazia+magazine+editor+in+Indonesia+in+the+face+of+foreign%0D%0Acompetition+license+magazine+industry%2C+covering+management+function%2C+the+stages%0D%0Aof+information+gathering%2C+writing+and+editing+to+use+the+editorial+policy%0D%0Amanagement+theory+belongs+to+George+R.+Terry.+From+this+study%2C+researchers%0D%0Afound+that+the+editorial+management+of+Grazia+Magazine+Indonesia+has+different%0D%0Astrategies+for+achieving+each+of+the+functions+of+management.+The+synergy+of+each%0D%0Astrategies+brings+a+good+harmony+to+help+Grazia+Indonesia+Magazine+to+face+the%0D%0Acompetition+of+foreign+license+magazine+industry.%0D%0AKeyword+%3A+foreign+lisence.+Magazine%2C+strategy%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-01-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25583%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25583%2F7%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25583%2F8%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUNTIA+HARTATI+%2C+1216031073++(2017)+STRATEGI+MANAJAMEN+REDAKSI+MAJALAH+GRAZIA+INDONESIA+DALAM+MENGHADAPI+PERSAINGAN+INDUSTRI+MAJALAH+LISENSI+ASING.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25583%2F