?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFEKTIVITAS+IKLAN+ONLINE+MEDIA+SOSIAL+FACEBOOK%0D%0ADAN+PENGARUHNYA+TERHADAP+KEPUTUSAN+PEMBELIAN+KAOS%0D%0ADAKWAH+ANA+MUSLIM%0D%0A(Studi+pada+Mahasiswa+FISIP+Universitas+Lampung)&rft.creator=FAISAL+AVRIZAL+%2C+1316051029&rft.subject=HF+Commerce&rft.subject=HM+Sociology&rft.subject=N+Visual+arts+(General)+For+photography%2C+see+TR&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+efektivitas+iklan+online+media%0D%0Asosial+facebook+terhadap+keputusan+pembelian.+Metode+penelitian+yang+digunakan%0D%0Aadalah+model+AIDA+yaitu+Attention+(Perhatian)%2C+Interest+(Ketertarikan)%2C+Desire%0D%0A(Keinginan)%2C+Action+(Tindakan).+Daya+tarik+iklan+yang+diduga+mepengaruhi%0D%0Akeputusan+pembelian+kaos+dakwah+Ana+Muslim+studi+pada+mahasiswa+FISIP%0D%0AUniversitas+Lampung+adalah+desain+iklan%2C+pesan+iklan%2C+gambar+iklan+dan+warna%0D%0Aiklan+baik+secara+parsial+dan+simultan.+Tipe+penelitian+yang+digunakan+adalah%0D%0Aexplanatory+research+dengan+pendekatan+kuantitatif.+Teknik+pengumpulan+data%0D%0Amenggunakan+kuesioner+dengan+jumlah+sampel+80+responden.+Alat+analisis+yang%0D%0Adigunakan+adalah+analisis+regresi+linier+berganda%2C+kemudian+di+uji+asumsi+dan%0D%0Asignifikansinya.+Hasil+pengujian+secara+simultan+menunjukkan+bahwa+tampilan%0D%0Aiklan+online+berpengaruh+signifikan+terhadap+keputusan+pembelian.+Secara+parsial%0D%0Adesain+iklan%2C+pesan%2C+gambar+dan+warna+iklan+berpengaruh+signifikan+terhadap%0D%0Akeputusan+pembelian.%0D%0AKata+Kunci+%3A+Efektivitas+Iklan%2C+Desain+Iklan%2C+Pesan+Iklan%2C+Gambar+Iklan%2C%0D%0AWarna+Iklan%2C+Model+AIDA%0D%0A%0D%0AABSTRACT%0D%0AThis+research+aimed+to+know+the+effectiveness+of+online+social+media+Facebook%0D%0Atowards+purchasing+decisions.+The+attractiveness+of+advertising+that+allegedly%0D%0Ainfluencing+the+purching+decisions+of+dakwah+shirts+Ana+Muslim%2C+study+of+Social%0D%0ASciences+and+Political+faculty+student+of+Lampung+University+are+on+its+desain%2C%0D%0Amessages%2C+images%2C+and+colours+either+partially+or+simultaneously.%0D%0AThe+research+typeused+hehre+is+explanatory+research+with+quantitative+approach.%0D%0AThe+technique+of+collecting+data+used+questionnaires+with+80+sampel+of%0D%0Arespondents.+The+analysis+tool+used+was+multiple+linear+regression+analysis%2C%0D%0Awhich+later+tested+the+assumtion+and+the+significance.+The+result+simultaneously%0D%0Ashowed+that+the+online+advertising+display+influenced+significantly+towards%0D%0Apurchasing+descisions.+Partially%2C+the+advertising+desain%2C+message%2C+image%2C+and%0D%0Acolour+influrnced+significanly+towards+purchasing+decisions.%0D%0AKeywords%3A+Advertising+Effectiveness%2C+Advertising+Design%2C+Advertising+Message%2C%0D%0AAdvertising+Imge%2C+Advertising+Colour%2C+AIDA+Model.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-01-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25599%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25599%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25599%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FAISAL+AVRIZAL+%2C+1316051029++(2017)+ANALISIS+EFEKTIVITAS+IKLAN+ONLINE+MEDIA+SOSIAL+FACEBOOK+DAN+PENGARUHNYA+TERHADAP+KEPUTUSAN+PEMBELIAN+KAOS+DAKWAH+ANA+MUSLIM+(Studi+pada+Mahasiswa+FISIP+Universitas+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25599%2F