?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERBANDINGAN+PERSEPSI+KONSUMEN+TENTANG+MEREK%2C%0D%0AKUALITAS%2C+DESAIN%2C+DAN+LABEL+PRODUK+KOSMETIK%0D%0A(Studi+pada+Kosmetik+Wardah+dan+Maybelline)&rft.creator=Lita+Vista+Sari%2C+1316051045&rft.subject=H+Social+Sciences+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+ada+atau+tidaknya+perbedaan+persepsi%0D%0Akonsumen+pengguna+kosmetik+Wardah+dan+Maybelline.+Dalam+penelitian+ini%0D%0Avariabel+yang+diukur+adalah+merek%2C+kualitas%2C+desain%2C+dan+label+produk+yang%0D%0Aterdapat+di+kedua+kosmetik.+Responden+dalam+penelitian+ini+adalah+pengguna%0D%0Akosmetik+Wardah+dan+Maybelline+di+Universitas+Lampung.+Penelitian+ini%0D%0Amerupakan+jenis+komparatif.+Populasi+dalam+penelitian+ini+adalah+mahasiswa+di%0D%0AUniversitas+Lampung+dengan+jumlah+sampel+pengguna+kosmetik+Wardah+50%0D%0Aresponden+dan+pengguna+kosmetik+Maybelline+50+responden%2C+yang+diambil%0D%0Adengan+menggunakan+metode+purposive+sampling.+Data+diolah+dengan+teknik%0D%0Aanalisis+Independent+Sample+t-Test+melalui+software+SPSS.+Hasil+penelitian+ini%0D%0Amenunjukan+bahwa+terdapat+perbedaan+persepsi+pada+variabel+merek+dan+kualitas%0D%0Adengan+nilai+mean+difference+merek+yaitu+2%2C940+dan+nilai+mean+difference+kualitas%0D%0Ayaitu+3%2C800%2C+sedangkan+pada+variabel+desain+dan+label+tidak+terdapat+perbedaan%0D%0Apersepsi+konsumen%2C+nilai+mean+difference+desain+yaitu+-0%2C600+dan+label+yaitu+-%0D%0A0%2C460.%0D%0AKata+Kunci%3A+Desain%2C+Independent+Sample+T-Test%2C+Kualitas%2C+Label%2C+Maybelline%2C%0D%0AMerek%2C+Persepsi+Konsumen%2C+Wardah%2C+SPSS.%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+purpose+of+this+research+was+to+determine+whether+or+not+the+difference+of%0D%0Aconsumer+perceive+users+cosmetics+Wardah+and+Maybelline.+In+this+research+the%0D%0Avariables+which+are+measured+i.e+brand%2C+quality%2C+design%2C+and+label+that+consisted%0D%0Ain+both+of+cosmetic.+influence+factors+of+consumer+perceive+such+brand%2C+quality%2C%0D%0Adesign%2C+and+label+products+in+the+both+cosmetics.+The+type+of+this+research+is%0D%0Acomparative%2C+and+the+population+is+50+respondents+are+consumer+of+Wardah%0D%0Acosmetic+and+50+respondents+are+consumer+of+Maybelline+cosmetic+in+University%0D%0Aof+Lampung%2C+using+purposive+sampling+technique+and+analyzed+by+using%0D%0Aindependent+sample+t+test+in+SPSS+software.+The+result+of+this+research+shows+that%0D%0Athere+are+perceive+differences+on+brand+variable+and+quality%2C+with+the+value+of%0D%0Amean+difference+at+2%2C940+and+the+value+of+quality+has+mean+difference+at+3%2C800%2C%0D%0Ameanwhile+in+design+variable+and+label+there+is+no+differences+of+consumer%0D%0Aperceive%2C+the+value+of+mean+difference+of+design+is+-0%2C600+and+label+is+-0%2C460%0D%0AKeyword%3A+Brand%2C+Consumer+Perceive%2C+Design%2C+Independent+Sample+T+Test%2C+Label%2C%0D%0AMaybelline%2C+Quality%2C+SPSS%2C+Wardah.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-01-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25600%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25600%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25600%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Lita+Vista+Sari%2C+1316051045++(2017)+PERBANDINGAN+PERSEPSI+KONSUMEN+TENTANG+MEREK%2C+KUALITAS%2C+DESAIN%2C+DAN+LABEL+PRODUK+KOSMETIK+(Studi+pada+Kosmetik+Wardah+dan+Maybelline).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25600%2F