?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=HUBUNGAN+ANTARA+MENONTON+IKLAN+LINE+WEBTOON+DI%0D%0ATELEVISI+DENGAN+MINAT+PENGUNDUHAN%0D%0AAPLIKASI+DI+SMARTPHONE&rft.creator=+ELI+KURNIAWATI%2C++1216031035&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK%0D%0A%0D%0AIklan+merupakan+salah+satu+sarana+yang+digunakan+untuk+memperkenalkan+atau%0D%0Amempromosikan+suatu+produk+atau+jasa+melalui+media+massa+seperti+media%0D%0Aelektronik%2C+media+cetak%2C+atau+media+luar+ruang.+Salah+satunya+iklan+line+webtoon+di%0D%0Atelevisi+yang+mencoba+untuk+menginformasikan+serta+membujuk+khalayak+untuk%0D%0Amenggunakan+aplikasi+line+webtoon.+Webtoon+merupakan+salah+satu+aplikasi%0D%0Amembaca+komik+yang+dirilis+oleh+LINE.+Sejak+awal+rilis+april+2015+hingga+sekarang%0D%0Awebtoon+sudah+di+unduh+lebih+dari+100+juta.+Dari+beberapa+aplikasi+komik+yang%0D%0Adapat+diunduh+melalui+smartphone%2C+hanya+webtoon+yang+mempromosikan%0D%0Aaplikasinya+melalui+televisi.+Hasil+akhir+dari+tujuan+adanya+sebuah+iklan+adalah%0D%0Aterciptanya+sebuah+respon+atau+tindakan+dari+konsumen+untuk+membeli+atau%0D%0Amenggunakan+barang+dan+jasa+yang+ditawarkan.Tujuan+akhir+dari+sebuah+iklan%0D%0Aadalah+untuk+mempengaruhi+khalayak+luas+agar+membeli+dan+menggunakan+produk%0D%0Ayang+ditawarkan.+Tujuan+dalam+penelitian+ini+adalah+untuk+mengetahui+apakah+ada%0D%0Ahubungan+antara+menonton+iklan+Line+Webtoon+di+televisi+dengan+minat%0D%0Apengunduhan+aplikasi+di+smartphone.+Penelitian+ini+menggunakan+teori+uses+and%0D%0Agratification+dan+model+AIDDA.+Dalam+penelitian+ini+menggunakan+metode+survei%0D%0Adengan+pendekatan+kuantitatif.+Teknik+pengambilan+sampel+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+simple+random+sampling%2C+dengan+jumlah+sampel+sebanyak+81%0D%0Amahasiswa.+Hasil+penelitian+ini+menunjukkan+bahwa+thitung+%3E+ttabel+pada+taraf%0D%0Asignifikansi+5%25+dengan+perbandingan+(4%2C836%3E1990)+jadi%2C+Ho+ditolak+dan+Ha%0D%0Aditerima.+Itu+artinya+terdapat+hubungan+antara+menonton+iklan+line+webtoon+dengan%0D%0Aminat+pengunduhan+aplikasi+di+smartphone+Hubungan+tersebut+dapat+diartikan%0D%0Abahwa%2C+dengan+menonton+iklan+Line+Webtoon+di+televisi+menjadi+salah+satu+faktor%0D%0Apendorong+seseorang+untuk+melakukan+pengunduhan+aplikasi+tersebut%0D%0AKata+Kunci+%3A+Iklan%2C+televisi%2C+aplikasi+line+webtoon%0D%0A%0D%0AABSTRACT%0D%0AAdvertising+is+one+of+the+means+used+to+introduce+or+promote+a+product+or+service%0D%0Athrough+the+mass+media+such+as+electronic+media%2C+print+media%2C+or+outdoor+media.%0D%0AOne+of+them+line+webtoon+on+television+ads+that+try+to+inform+and+persuade+the%0D%0Apublic+to+use+the+online+application+line+webtoon.+Webtoon+is+one+app+to+read+comics%0D%0Areleased+by+LINE.+Since+the+initial+release+in+april+2015+until+now+webtoon+has+been%0D%0Adownloaded+more+than+100+million.+From+some+comic+apps+that+can+be+downloaded%0D%0Avia+smartphone%2C+only+LINE+promoting+webtoon+applications+via+television.+The+end%0D%0Aresult+of+their+purpose+of+an+ad+is+the+creation+of+a+response+or+action+from+the%0D%0Aconsumer+to+purchase+or+use+goods+or+services+on+offer.%0D%0AThe+ultimate+purpose+of+an+ad+is+to+influence+a+wide+audience+in+order+to+buy+and+use%0D%0Athe+products+offered.+The+problems+of+this+study+was+to+determine+whether+there+is+a%0D%0Acorrelation+of+watching+advertisements+on+television+line+webtoon+with+an+interest+in%0D%0Asmartphone+app+downloads.+This+study+uses+model+AIDDA+and+uses+and%0D%0Agratification+theory.+In+this+study+using+survey+method+with+quantitative+approach.%0D%0AThe+sampling+technique+used+in+this+study+is+simple+random+sampling%2C+with+a+total%0D%0Asample+of+81+students.The+results+of+this+study+indicate+that+thitung%3E+t+table+at+a%0D%0Asignificance+level+of+5%25+with+a+ratio+(4.836%3E+1990)%2C+so+Ho+rejected+and+Ha%0D%0Aaccepted.It+means+that+there+is+a+relationship+between+watching+the+ad+line+webtoon%0D%0Awith+an+interest+in+smartphone+app+downloads.+The+correlasion+can+be+interpreted%0D%0Athat%2C+by+watching+Line+Webtoon+advertisements+on+television+became+one+of+the%0D%0Adriving+factors+for+someone+to+do+the+application+downloads%0D%0AKeywords%3A+Advertising%2C+television%2C+line+webtoon+applications%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-01-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25604%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25604%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25604%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++ELI+KURNIAWATI%2C+1216031035++(2017)+HUBUNGAN+ANTARA+MENONTON+IKLAN+LINE+WEBTOON+DI+TELEVISI+DENGAN+MINAT+PENGUNDUHAN+APLIKASI+DI+SMARTPHONE.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25604%2F