?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+KRIM+PERAWATAN+WAJAH+MEREK+MULEI+PADA%0D%0AKLINIK+KECANTIKAN+PUSPITA+BANDAR+LAMPUNG&rft.creator=+YUAN+NIKEN+ANGGRAENI%2C++1311011173&rft.subject=HD28+Management.+Industrial+Management&rft.description=ABSTRAK%0D%0A%0D%0APermasalahan+dalam+penelitian+ini+adalah+apakah+atribut+produk+(kualitas+produk%2C%0D%0Afitur+produk%2C+dan+desain+produk)+berpengaruh+secara+signifikan+terhadap%0D%0Akeputusan+pembelian.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+atribut%0D%0Aproduk+terhadap+keputusan+pembelian+krim+perawatan+wajah+merek+Mulei+pada%0D%0AKlinik+Kecantikan+Puspita+Bandar+Lampung.+Penelitian+ini+merupakan+penelitian%0D%0Adeskriptif+verifikatif+dengan+objek+penelitian+masyarakat+Bandar+Lampung+yang%0D%0Apernah+membeli+produk+Mulei+di+Klinik+Kecantikan+Puspita%2C+dalam+penelitian+ini%0D%0Amenggunakan+analisis+regresi+linier+berganda.+Kontribusi+variabel+kualitas+produk%0D%0A(X1)%2C+fitur+produk+(X2)%2C+dan+desain+produk+(X3)+berperan+dalam+mempengaruhi%0D%0Avariabel+keputusan+pembelian+(Y)+sebesar+48%2C7%25+dan+sisanya+dipengaruhi+oleh%0D%0Avariabel+lain.+Hasil+uji+F+diketahui+bahwa+variabel+kualitas+produk+(X1)%2C+fitur%0D%0Aproduk+(X2)%2C+dan+desain+produk+(X3)+berpengaruh+signifikan+terhadap+variabel%0D%0Akeputusan+pembelian+(Y)%2C+pada+hasil+uji+t+variabel+kualitas+produk+(X1)%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+sedangkan+variabel+fitur%0D%0Aproduk+(X2)%2C+dan+desain+produk+(X3)+tidak+berpengaruh+signifikan+terhadap%0D%0Akeputusan+pembelian.%0D%0AKata+kunci%3A+Atribut+Produk%2C+Kualitas+Produk%2C+Fitur+Produk%2C+Desain+Produk%2C%0D%0AKeputusan+Pembelian%2C+Produk+Mulei%2C+Klinik+Kecantikan+Puspita.%0D%0A%0D%0AABSTRACT%0D%0AThe+problem+in+this+study+is+whether+a+product+attributes+(product+quality%2C+product%0D%0Afeature%2C+product+design)+significanly+effect+on+purchasing+decision.+This+study%0D%0Aaims+to+determine+the+effect+of+product+attributes+on+purchase+decision+facial%0D%0Atreatment+cream+brand+Mulei+on+Puspita+Beauty+Clinic+Bandar+Lampung.+This%0D%0Aresearch+is+descriptive+verification+with+the+object+of+the+research+community%0D%0ABandar+Lampung+ever+buy+products+Mulei+in+Puspita+Beauty+Clinic%2C+in+this+study%0D%0Ausing+multiple+linier+regression+analysis.+Contributions+variable+quality+of+the%0D%0Aproduct+(X1)%2C+the+product+feature+(X2)%2C+and+product+design+(X3)+play+a+role+in%0D%0Aindfluencing+the+purchase+decision+variable+(Y)+amounted+to+48%2C7%25+and+rest%0D%0Ainfluenced+by+other+variables.+The+F+test+results+found+that+the+variable+quality+of%0D%0Athe+product+(X1)%2C+the+product+feature+(X2)%2C+and+product+design+(X3)+significantly%0D%0Ainfluence+the+purchase+decision+variable+(Y)%2C+the+t-test%2C+the+variable+quality+of+the%0D%0Aproduct+(X1)+significantly+influence+purchasing+decision+while+variable+product%0D%0Afeature+(X2)%2C+and+product+design+(X3)+did+not+dignificantly+influence+the%0D%0Apurchasing+decision.%0D%0AKey+words%3A+Product+Attributes%2C+Product+Quality%2C+Product+Feature%2C+Product+Design%2C%0D%0APurchase+Decision%2C+Mulei%2C+Puspita+Beauty+Clinic.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-02-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25616%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25616%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25616%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++YUAN+NIKEN+ANGGRAENI%2C+1311011173++(2017)+PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+KRIM+PERAWATAN+WAJAH+MEREK+MULEI+PADA+KLINIK+KECANTIKAN+PUSPITA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25616%2F