?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+McDONALD%E2%80%99S+DI+LABUHAN+RATU&rft.creator=FAHRUL+ROZIE+AMRAN+%2C+1311011056&rft.subject=HD61+Risk+Management&rft.description=Perubahan+gaya+hidup+dan+perilaku+konsumsi+masyarakat+dalam+kehidupan%0D%0Asehari-hari+makin+mempengaruhi+minat+masyarakat+untuk+mengkonsumsi%0D%0Amakanan+cepat+saji.+Makanan+cepat+saji+dipilih+karena+beberapa+hal+antara+lain%0D%0Awaktu+pemesanan+yang+singkat%2C+pelayanan+yang+baik%2C+rasa%2C+dan+mutu+yang%0D%0Aditawarkan+oleh+perusahaan.+Perubahan+ini+dimanfaatkan+oleh+perusahaan+yang%0D%0Amenawarkan+produk+makanan+cepat+saji+sebagai+peluang+mereka+untuk%0D%0Amembuka+gerai+baru.+Bandar+Lampung+adalah+salah+satu+kota+di+Indonesia+yang%0D%0Amenjadi+pilihan+McDonald%E2%80%99s+sebagai+salah+satu+perusahaan+besar+penyedia%0D%0Amakanan+cepat+saji.+Tingginya+persaingan+restoran+penyedia+makanan+cepat+saji%0D%0Adi+wilayah+Labuhan+Ratu+kota+Bandar+Lampung+mengharuskan+McDonald%E2%80%99s%0D%0Agerai+Labuhan+Ratu+untuk+memaksimalkan+seluruh+peluang+dan+kelebihannya%0D%0Aserta+mengantisipasi+ancaman+dan+meminimalisir+kelemahan+yang+ada+untuk%0D%0Amenjaring+konsumen+dan+berkompetisi+dibidang+penyedia+makanan+cepat+saji.%0D%0ADidirikan+di+lokasi+yang+sangat+strategis+McDonald%E2%80%99s+Labuhan+Ratu+sudah%0D%0Amemiliki+pesaing+yang+terlebih+dahulu+dibuka+di+lokasi+yang+sangat+dekat%2C+hal%0D%0Aini+menjadi+salah+satu+ancaman+McDonald%E2%80%99s+sebagai+penyedia+barang+dan+jasa%0D%0Ayang+sejenis.+Penelitian+ini+bertujuan+untuk+mengindentifikasi+faktor+internal%0D%0Ayang+menjadi+kekuatan+dan+kelemahan+serta+faktor+eksternal+yang+menjadi%0D%0Apeluang+dan+ancaman+bagi+McDonald%E2%80%99s+Labuhan+Ratu.+Menganalisis+alternatif%0D%0Astrategi+apa+yang+sesuai+dan+merekomendasikan+prioritas+strategi+yang+dianalisis%0D%0Adengan+metode+analisis+deskriptif+dan+tahapan+formulasi-+formulasi+yaitu%0D%0Amatriks+IFE+dan+matriks+EFE%2C+matriks+IE%2C+SWOT%2C+pemilihan+alternatif+strategi%0D%0Aprioritas+dengan+metode+QSPM.+Hasil+penelitian+ini+menunjukkan+bahwa+faktor%0D%0Ainternal+terdapat+19+kekuatan+dan+6+kelemahan%2C+dan+faktor+eksternal+terdapat+9%0D%0Apeluang+dan+8+ancaman.+Berdasarkan+matriks+IFE+dan+EFE+menghasilkan+total%0D%0Askor+sebesar+3%2C05+dan+2%2C59.+Hasil+perumusan+dan+pemetaan+matriks+IE%0D%0AMcDonald%E2%80%99s+Labuhan+Ratu+berada+pada+posisi+tumbuh+dan+berkembang.+Strategi%0D%0Ayang+tepat+untuk+dijalankan+yaitu+strategi+intensif+dan+integratif.+Hasil+analisis%0D%0ASWOT+dihasilkan+8+strategi+yang+kemudian+diprioritaskan+dengan+metode%0D%0AQSPM+yaitu+memaksimalkan+sarana+penunjang+dan+sumber+daya+manusia+untuk%0D%0Amempertahankan+konsumen+lama+dan+menjaring+konsumen+yang+baru+dengan%0D%0Ajumlah+nilai+daya+tarik+(STAS)+tertinggi+sebesar+3.07%2C+lalu+diikuti+dengan+strategi%0D%0Amenjaga+loyalitas+dengan+stake+holder%2C+memaksimalkan+penggunaan+media%0D%0Ainformasi+internet+dan+sosial+media+untuk+mempromosikan+menu-menu+baru%2C%0D%0Amembenahi+penempatan+mushalla%2C+menurunkan+tingkat+impor+pada+bahan+baku%0D%0Auntuk+meminimalisir+biaya+produksi%2C+memberikan+informasi+sebaik+mungkin%0D%0Akepada+konsumen%2C+memperbaiki+instalasi+limbah%2C+menjaga+loyalitas+karyawan%0D%0Adengan+terus+memberikan+reward+dan+mengangkat+menjadi+karyawan+tetap.%0D%0AKata+kunci%3A+McDonald%E2%80%99s+Labuhan+Ratu%2C+Faktor+Internal%2C+Faktor+Eksternal%2C%0D%0AMatriks+IFE%2C+Matriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM%0D%0A%0D%0Aabstract%0D%0A%0D%0AChanges+in+lifestyle+and+consumption+behavior+of+people+in+everyday+life%0D%0Aincreasingly+affect+the+interest+of+the+public+to+consume+fast+food.+Fast+food%0D%0Achosen+for+several+reasons%2C+among+others%2C+ordering+a+short+time%2C+good+service%2C%0D%0Ataste%2C+and+quality+offered+by+the+company.+These+changes+are+used+by+many%0D%0Acompanies+that+offer+fast+food+products+as+an+opportunity+for+them+to+open+new%0D%0Aoutlets.+Bandar+Lampung+is+one+of+the+cities+in+Indonesia+is+the+choice+of%0D%0AMcDonald's+as+one+of+the+major+providers+of+fast+food.+High+competition%0D%0Aprovider+of+fast+food+restaurants+in+the+city+of+Bandar+Lampung+Labuhan+Ratu%0D%0Arequire+Labuhan+Ratu+McDonald's+outlets+to+maximize+all+the+opportunities+and%0D%0Aadvantages+as+well+as+to+anticipate+the+threat+and+minimize+the+weaknesses+that%0D%0Aexist+to+attract+customers+and+compete+in+the+field+of+fast+food+providers.%0D%0AEstablished+in+a+very+strategic+location+McDonald's+Labuhan+Ratu+own%0D%0Acompetitor+who+first+opened+at+the+location+which+is+very+close%2C+it+is+becoming%0D%0Aone+threat+to+McDonald's+as+a+provider+of+goods+and+services+were+similar.+This%0D%0Astudy+aims+to+identify+the+internal+factors+into+strengths+and+weaknesses+as+well%0D%0Aas+external+factors+into+opportunities+and+threats+for+McDonald's+Labuhan+Ratu.%0D%0AAnalyze+what+the+appropriate+strategic+alternatives+and+recommends+strategic%0D%0Apriorities+were+analyzed+with+descriptive+analysis+method+and+formulations%0D%0Awhich+stages%0D%0AIFE+and+EFE+matrix+matrix%2C+IE+matrix%2C+SWOT%2C+alternative+selection+method%0D%0Apriority+strategies+QSPM.+These+results+indicate+that+internal+factors+are+19%0D%0Astrengths+and+weaknesses+6%2C+and+external+factors%2C+there+are+9+opportunities+and%0D%0Athreats+8.+Based+on+IFE+and+EFE+matrix+to+produce+a+total+score+of+3.05+and%0D%0A2.59.+The+results+of+the+mapping+matrix+formulation+and+IE+McDonald's%0D%0ALabuhan+Ratu+be+in+a+position+to+grow+and+thrive.+The+right+strategy+is+to+run%0D%0Aintensive+and+integrative+strategies.+SWOT+analysis+produced+eight+strategies+are%0D%0Athen+prioritized+by+the+method+QSPM+is+to+maximize+the+supporting+facilities%0D%0Aand+human+resources+to+retain+old+customers+and+attract+customers+new+to+the%0D%0Atotal+amount+appeal+(Stas)+high+of+3%3A07%2C+followed+by+a+strategy+to+maintain+the%0D%0Aloyalty+of+the+stakeholders+%2C+maximize+the+use+of+information+media+internet+and%0D%0Asocial+media+to+promote+new+menus%2C+reorganize+placement+mushalla%2C+lowering%0D%0Athe+level+of+imports+of+raw+materials+to+minimize+production+costs%2C+provide+the%0D%0Abest+possible+information+to+consumers%2C+improve+waste+installations%2C+maintain%0D%0Aemployee+loyalty+by+continuing+to+provide+reward+and+lifted+into+permanent%0D%0Aemployees.%0D%0AKeywords%3A+McDonald's+Labuhan+Ratu%2C+Factor+Internal%2C+External+Factors%2C+IFE%0D%0Amatrix%2C+EFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%2C+QSPM&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-01-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25632%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25632%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25632%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FAHRUL+ROZIE+AMRAN+%2C+1311011056++(2017)+ANALISIS+STRATEGI+BISNIS+McDONALD%E2%80%99S+DI+LABUHAN+RATU.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25632%2F