?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+J.CO+DONUTS+AND+COFFEE+(Studi+Pada+Konsumen+J.Co+Donuts+and+coffee+Bandar+Lampung)&rft.creator=Maretha+Prima+Putri%2C+0716051043&rft.subject=Karya+Karya+Umum+%3D+000&rft.subject=Knowledge%2FIlmu+Pengetahuan&rft.description=Penelitian+ini+dilakukan+untuk+mengetahui+seberapa+besar+pengaruh+atribut+produk+terhadap+keputusan+pembelian+konsumen+J.Co+Donuts+and+Coffee.+Penelitian+ini+telah+dilakukan+pada+konsumen+J.Co+Donuts+and+Coffee+Bandar+Lampung.+Sampel+penelitian+berjumlah+90+orang+konsumen.+Variabel+penilitian+meliputi+harga%2C+merek%2C+kemasan%2C+rasa%2C+dan+pelayanan.+Metode+sampling+menggunakan+incidental+sampling.+Metode+penelitian+yang+digunakan+adalah+deskriptif+kuantitatif.+Uji+hipotesis+menggunakan+uji+parsiall+(uji+t)+dan+uji+serentak+(uji+f).+Hasil+dari+uji+t+untuk+variabel+Harga+(X1)+hasil+pengolahan+data+menunjukan+t+hitung+%3E+t+tabel%2C+yaitu+13%2C723+%3E+0%2C677+artinya+secara+parsial+ada+pengaruh+yang+signifikan+antara+Harga+dengan+keputusan+pembelian+J.Co+Donuts+and+Coffee+di+Bandar+Lampung.+Hasil+dari+uji+t+untuk+variabel+Merek+(X2)+hasil+pengolahan+data+menunjukan+t+hitung+%3E+t+tabel%2C+yaitu+2%2C003+%3E+0%2C677+artinya+secara+parsial+ada+pengaruh+yang+signifikan+antara+Merek+dengan+keputusan+pembelian+J.Co+Donuts+and+Coffee+di+Bandar+Lampung.+Hasil+dari+uji+t+untuk+variabel+Kemasan+(X3)+hasil+pengolahan+data+menunjukan+t+hitung+%3C+t+tabel%2C+yaitu+-4%2C222+%3C+0%2C677+artinya+secara+parsial+tidak+ada+pengaruh+yang+signifikan+antara+Kemasan+dengan+keputusan+pembelian+J.Co+Donuts+and+Coffee+di+Bandar+Lampung.+Hasil+dari+uji+t+untuk+variabel+Rasa+(X4)+hasil+pengolahan+data+menunjukan+t+hitung+%3E+t+tabel%2C+yaitu+2%2C456+%3E+0%2C677+artinya+secara+parsial+ada+pengaruh+yang+signifikan+antara+Rasa+dengan+keputusan+pembelian+J.Co+Donuts+and+Coffee+di+Bandar+Lampung.++Hasil+dari+uji+t+untuk+variabel+Pelayanan+(X5)+hasil+pengolahan+data+menunjukan+t+hitung+%3E+t+tabel%2C+yaitu+2%2C517+%3E+0%2C677+artinya+secara+parsial+ada+pengaruh+yang+signifikan+antara+Pelayanan+dengan+keputusan+pembelian+J.Co+Donuts+and+Coffee+di+Bandar+Lampung.+Sedangkan+hasil+dari+uji+f+adalah+F+hitung+%3E+F+tabel%2C+63%2C464+%3E+2%2C48+artinya+ada+pengaruh+yang+simultan+atau+bersama-sama+antara+harga%2C+merek%2C+kemasan%2C+rasa%2C+dan+pelayanan+terhadap+keputusan+pembelian+produk+J.Co+Donuts+and+Coffee+di+Bandar+Lampung%0D%0A%0D%0AThis+research+purpose+is+for+knowing+how+much+product+attribute+influence+against+J.Co+Donuts+and+Coffee%60s+consumers+buyers+decisions.This+research+already+done+with+J.Co+Donuts+and+Coffee%60s+costumers+who+was+visiting+J.Co+Donuts+and+Coffee+Bandar+Lampung+outlet.+Number+of+sample+in+this+research+is+90+costumer.+The+variables+in+this+research+are+Price%2C+Brand%2C+Pack%2C+Taste%2C+and+Service.+Sampling+method+using+incidental+sampling+with+quantitave+research+method+with+multiple+regression+analysis.+Hypothesis+testing++was+done+with+partial+test+(t+test)+and+agregate+test+(f+test).+Result+of+partial+test+for+Price+variable+(X1)+data+processing+result+was+known+t+stat+%3E+t+tabel%2C+13%2C723+%3E+0%2C67%2C++in+this+partial+test+Price+has+influenced+on+customer+purchasing+decision+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.+Result+of+partial+test+for+Brand+variable+(X2)+data+processing+result+was+known+t+stat+%3E+t+tabel%2C+2%2C003+%3E+0%2C677%2C+in+this+partial+test+Brand+has+influenced+on+customer+purchasing+decision+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.+Result+of+partial+test+for+Pack+variable+(X3)+data+processing+result+was+known+t+stat+%3C+t+tabel%2C+-4%2C222+%3C+0%2C677%2C+in+this+partial+test+Price+has+no+influenced+on+customer+purchasing+decision+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.+Result+of+partial+test+for+Taste+variable+(X4)+data+processing+result+was+known+t+stat+%3E+t+tabel%2C+2%2C456+%3E+0%2C677%2C+in+this+partial+test+Taste+has+influenced+on+customer+purchasing+decision+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.+Result+of+partial+test+for+Service+variable+(X5)+data+processing+result+was+known+t+stat+%3E+t+table%2C+2%2C517+%3E+0%2C677+in+this+partial+test+Service+has+influenced+on+customer+purchasing+decision+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.+From+the+result+of+f+test%2C+f+stat+%3E+F+tabel%2C+63%2C464+%3E+2%2C48%2C+showing+that+Price%2C+Brand%2C+Pack%2C+Taste%2C+and+Service+variables+are+have+simultaneously+influence+on+consumers+purchasing+decisions+in+J.Co+Donuts+and+Coffee+Bandar+Lampung.&rft.publisher=Universitas+Lampung&rft.date=2014-06-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2568%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2568%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2568%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2568%2F4%2FLEM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