?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+SERVICESCAPE%0D%0ATERHADAP+KEPUASAN+KONSUMEN+PADA+CAFE+DE'ARTE%0D%0ADI+BANDAR+LAMPUNG&rft.creator=DITA+SARI+ARYANI+%2C+1341011023&rft.subject=HD61+Risk+Management&rft.description=ABSTRAK%0D%0A%0D%0ABisnis+jasa+adalah+salah+satu+bisnis+yang+diminati+para+pelaku+bisnis+karena+bisnis%0D%0Ajasa+diperlukan+oleh+masyarakat+untuk+dapat+memenuhi+kebutuhan+dan%0D%0Amemudahkan+masyarakat+itu+sendiri+dimana+contohnya+bisnis+cafe.Cafe+De'ARTe%0D%0Aberusaha+untuk+menawarkan+sesuatu+yang+unik+yang+lebih+dari+para+pesaingnya%0D%0Auntuk+menarik+minat+konsumen+lebih+banyak+lagi+dengan+berupaya%0D%0Amengoptimalkan+kualitas+produk+dan+lingkungan+fisik+(servicescape)+cafe+yang%0D%0Asesuai+dengan+kemauan+atau+harapan+konsumen.Masalah+yang+dialami+oleh+Cafe%0D%0ADe'ARTe+yaitu+banyaknya+pesaing+yang+berkonsep+hampir+sama+dengan+Cafe%0D%0ADe'ARTe+yang+menerapkan+kualitas+produk+dan+servicescape.+Terjadinya%0D%0Afluktuasi+jumlah+konsumen+pada+Cafe+De'ARTe+yaitu+pada+Tahun+2012+sampai%0D%0ATahun+2016.+Permasalahan+dalam+penelitian+ini+adalah+apakah+Kualitas+Produk%0D%0Adan+Servicescape+Berpengaruh+Terhadap+Kepuasan+Konsumen+pada+Cafe%0D%0ADe'ARTe+di+Bandar+Lampung.Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui%0D%0Apengaruh+Kualitas+Produk+dan+Servicescape+terhadap+kepuasan+konsumen+pada%0D%0ACafe+De'ARTe+di+Bandar+Lampung.+Jenis+penelitian+ini+menggunakan+penelitian%0D%0Aasosiatif.+Sampel+dalam+penelitian+ini+sebanyak+115+responden+dengan+metode%0D%0Anon-probability+sampling+serta+teknik+purposive+sampling+dengan+kriteria%0D%0Aresponden+merupakan+orang-orang+yang+pernah+melakukan+pembelian+di+Cafe%0D%0ADe'ARTe+Bandar+Lampung.Metode+analisis+yang+digunakan+adalah+regresi+linier%0D%0Aberganda+dan+pengujian+hipotesis+menggunkan+uji+t+dan+uji+F.+Hasil+analisis%0D%0Adiperoleh+bahwa+kualitas+produk+dan+servicescape+berpengaruh+positif+dan%0D%0Asignifikan+terhadap+kepuasan+konsumen.%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Servicescape%2C+Kepuasan+Konsumen%0D%0A%0D%0AABSTRACT%0D%0ABusiness+of+Services+is+one+of+the+businesses+that+demand+by+business+people+for%0D%0Aservices+required+by+the+business+community+to+meet+the+needs+and+facilitate+the%0D%0Acommunity+itself+where+the+cafe+business+for+example.+Cafe+De'ARTe+strive+to%0D%0Aoffer+something+unique+that+is+more+than+its+rivals+to+attract+more+consumers+by%0D%0Aworking+to+optimize+their+product+quality+and+servicescape+of+the+cafe+in%0D%0Aaccordance+with+the+will+or+consumer+expectations.+The+problems+experienced+by%0D%0ACafe+De%E2%80%99ARTe+is+that+many+competiors+have+the+similar+concept+refers+to+Cafe%0D%0ADe'ARTe+in+implementing+of+product+quality+and+servicescape.+The+occurrence+of%0D%0Afluctuations+in+the+number+of+consumers+at+Cafe+De'ARTe+namely+in+2012+until%0D%0A2016.+The+problem+in+this+research+is+whether+Product+Quality+and+Servicescape%0D%0Ahave+the+impact+on+Customer+Satisfaction+at+Cafe+De'ARTe+in+Bandar+Lampung.%0D%0AThe+purpose+of+this+research+was+to+determine+the+impact+of+Product+Quality+and%0D%0AServicescape+on+Consumer+Satisfaction+at+Cafe+De'ARTe+in+Bandar+Lampung.%0D%0AThis+research+is+using+associative+research.+The+sample+in+this+research+is+115%0D%0Arespondents+with+a+non-probability+sampling+and+purposive+sampling+methods%0D%0Awith+the+criteria+of+respondents+are+the+people+who+ever+make+purchases+at+Cafe%0D%0ADe'ARTe+Bandar+Lampung.+The+analytical+method+used+is+multiple+linear%0D%0Aregression+and+hypothesis+testing+using+t+test+and+F+test.+The+results+of+the+analysis%0D%0Ashowed+that+the+product+quality+and+servicescape+have+the+positive+and+significant%0D%0Aimpact+on+customer+satisfaction.%0D%0AKeyword+%3A+Product+Quality%2C+Servicescape%2C+Costumer+Satisfaction%0D%0A%0D%0A&rft.publisher=FAKULTS+EKONOMI+DAN+BISNIS&rft.date=2017-02-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25800%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25800%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25800%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DITA+SARI+ARYANI+%2C+1341011023++(2017)+PENGARUH+KUALITAS+PRODUK+DAN+SERVICESCAPE+TERHADAP+KEPUASAN+KONSUMEN+PADA+CAFE+DE'ARTE+DI+BANDAR+LAMPUNG.++FAKULTS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25800%2F