?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DAYA+TARIK+IKLAN%2C+CITRA+MEREK%2C+HARGA%2C+DAN+KEPUASAN%0D%0AKONSUMEN+TERHADAP+LOYALITAS+KONSUMEN+DALAM+MENGGUNAKAN%0D%0APAKET+DATA+INTERNET+TELKOMSEL+FLASH+DI+BANDAR+LAMPUNG%0D%0A(Studi+pada+Konsumen+Pengguna+Telkomsel+Flash+di+Bandar+Lampung)&rft.creator=WULANDARI%2C+1346051020&rft.subject=H+Social+Sciences+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+daya+tarik+iklan%2C+citra+merek%2C%0D%0Aharga+dan+kepuasan+konsumen+terhadap+loyalitas+konsumen+dalam+menggunakan%0D%0Apaket+data+internet+Telkomsel+Flash+di+Bandar+Lampung.+Sampel+pada+penelitian%0D%0Aini+menggunakan+metode+aksidental+sampling.+Teknik+analisis+data+statistik%0D%0Adengan+menggunakan+Partial+Least+Square(PLS).+Hasil+pengujian+hipotesis+dalam%0D%0Apenelitian+ini+pada+hipotesis+pertama+tidak+terdapat+pengaruh+yang+signifikan%0D%0Aantara+daya+tarik+iklan+terhadap+loyalitas+konsumen+melalui+kepuasan+konsumen%0D%0Ayang+menghasilkan+nilai+thitung+1%2C780+%3C+ttabel+1%2C98525.+Selanjutnya+pada+hipotesis%0D%0Akedua+terdapat+pengaruh+yang+signifikan+antara+citra+merek+terhadap+loyalitas%0D%0Akonsumen+melalui+kepuasan+konsumen+yang+menghasilkan+nilai+thitung+2%2C894+%3E%0D%0Attabel1%2C98525.+Pada+hipotesis+ketiga+terdapat+pengaruh+yang+signifikan+antara+harga%0D%0Aterhadap+loyalitas+konsumen+melalui+kepuasan+konsumen+dengan+menghasilkan%0D%0Anilai+thitung+2%2C921+%3E+ttabel+1%2C98525.+Dan+pada+hipotesis+yang+keempat+terdapat%0D%0Apengaruh+yang+signifikan+antara+kepuasan+konsumen+terhadap+loyalitas+konsumen%0D%0Ayang+menghasilkan+nilai+thitung+7%2C010+%3E+ttabel+1%2C98525.%0D%0AKata+Kunci+%3A+Daya+Tarik+Iklan%2C+Citra+Merek%2C+Harga%2C+Kepuasan+Konsumen%2C%0D%0ALoyalitas+Konsumen.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+the+appeal+of+advertising%2C+brand+image%2C%0D%0Aprice+and+customer+satisfaction+on+consumer+loyalty+in+using+the+Telkomsel+Flash%0D%0Ainternet+data+packets+in+Bandar+Lampung.+Samples+in+this+study+using+accidental%0D%0Asampling+method.+Statistical+data+analysis+techniques+using+Partial+Least+Square%0D%0A(PLS).+The+results+of+testing+this+hypothesis+in+the+first+hypothesis+is+not+a%0D%0Asignificant+difference+between+the+appeal+of+advertising+on+consumer+loyalty%0D%0Athrough+customer+satisfaction+that+produces+tcount+1%2C780+%3Cttabel+1.98525.+Later+in%0D%0Athe+second+hypothesis+is+a+significant+difference+between+the+brand+image+on%0D%0Aconsumer+loyalty+through+customer+satisfaction+that+produces+tcount+2.894%3E%0D%0Attabel1%2C98525.+In+the+third+hypothesis+is+a+significant+difference+between+the+prices%0D%0Aon+consumer+loyalty+through+customer+satisfaction+by+producing+tcount+2%2C921%3E+ttable%0D%0A1.98525.+And+in+the+fourth+hypothesis+there+is+a+significant+relationship+between%0D%0Acustomer+satisfaction+on+consumer+loyalty+that+produces+tcount+7.010%3E+ttabel%0D%0A1.98525.%0D%0AKey+Words%3A+Advertisement+Attraction%2C+Brand+Image%2C+Price%2C+Consument%0D%0ASatisfaction%2C+Consument+Loyality&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-02-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25833%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25833%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25833%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++WULANDARI%2C+1346051020++(2017)+PENGARUH+DAYA+TARIK+IKLAN%2C+CITRA+MEREK%2C+HARGA%2C+DAN+KEPUASAN+KONSUMEN+TERHADAP+LOYALITAS+KONSUMEN+DALAM+MENGGUNAKAN+PAKET+DATA+INTERNET+TELKOMSEL+FLASH+DI+BANDAR+LAMPUNG+(Studi+pada+Konsumen+Pengguna+Telkomsel+Flash+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25833%2F