?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN%2C+CITRA+MEREK%2C+REPUTASI%0D%0AMEREK+DAN+HARGA+TERHADAP+MINAT+KONSUMEN++%0D%0A(Studi+Pada+Lembaga+Kursus+LBPP-LIA+Bandar+Lampung)+%0D%0A+&rft.creator=SHERLY+ETIKA+SARI%2C++(1316051068)&rft.subject=HB+Economic+Theory&rft.subject=HJ+Public+Finance&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0A+%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan%2C+citra+merek%2C%0D%0Areputasi+merek%2C+dan+harga+terhadap+minat+konsumen+di+lembaga+kursus+bahasa%0D%0AInggris+LBPP-LIA+Bandar+Lampung.+Untuk+menyelesaikan+penelitian+ini+penulis%0D%0Amenggunakan+metode+kuantitatif%2C+populasi+penelitian+ini+adalah+seluruh+murid+di%0D%0ALBPP-LIA+Bandar+Lampung+dengan+jumlah+sampel+sebanyak+100+responden.%0D%0APenelitian+ini+menggunakan+teknik+sampel+Stratified+Random+Sampling.+Metode%0D%0Aanalisis+yang+digunakan+adalah+regresi+linier+berganda.+Hasil+analisis+data%0D%0Amenunjukkan+bahwa+secara+parsial+terdapat+dua+variabel+independent+yaitu+kualitas%0D%0Apelayanan+dan+citra+merek+yang+memiliki+pengaruh+signifikan+terhadap+minat%0D%0Akonsumen+di+LBPP-LIA+Bandar+Lampung.+Sedangkan+variabel+reputasi+merek+dan%0D%0Aharga+tidak+terdapat+pengaruh+yang+signifikan+terhadap+minat+konsumen.+Secara%0D%0Asimultan%2C+empat+variabel+independen+secara+bersama-sama+berpengaruh+signifikan%0D%0Aterhadap+variabel+dependen+(Y).+Kesimpulan%3A+kualitas+pelayanan+dan+citra+merek%0D%0Amemiliki+pengaruh+terhadap+minat+konsumen+di+lembaga+kursus+bahasa+Inggris%0D%0ALBPP-LIA+Bandar+Lampung.+Saran%3A+untuk+penelitian+selanjutnya+menggunakan+jenis%0D%0Adata+kualitatif+dan+menambah+variabel+seperti+persepsi+konsumen%2C+promosi+dan+lainlain.%0D%0A%0D%0A%0D%0A%0D%0AKata+Kunci%3A++Citra+Merek%2C+Harga%2C+Kualitas+Pelayanan%2C+Minat+Konsumen%2C+Reputasi%0D%0AMerek++%0D%0A%0D%0A+%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+study+is+to+determine+the+influence+of+quality+of+service%2C+brand%0D%0Aimage%2C+brand+reputation%2C+and+price+towards+consumer+interest+of+LBPP-LIA+english%0D%0Acourse+in+Bandar+Lampung.+To+finish+this+study%2C+researcher+used+quantitative+method%0D%0Awith+the+number+of+100+respondents.+The+technique+of+this+research+is+Stratified%0D%0ARandom+Sampling.+Analyzed+by+using+multiple+linear+regression.+The+result+show+that%0D%0Apartially+two+independent+variables%2C+quality+of+service+and+brand+image+have%0D%0Asignificant+influence+on+consumer+interest+of+LBPP-LIA+Bandar+Lampung.+However%2C%0D%0Athe+brand+reputation+and+price+has+no+significant+effect+on+consumer+interest.%0D%0ASimultaneously%2C+the+four+independent+variables+together+have+significant+effects+to+the%0D%0Adependent+variable.+Conclusion%3A+quality+of+service+and+brand+image+have+significant%0D%0Ainfluence+on+consumer+interest+in+English+course+LBPP-LIA+Bandar+Lampung.%0D%0ASuggestion%3A+for+further+research+use+the+type+of+research+data+is+qualitative+and+add%0D%0Avariables+such+as+customer%E2%80%99s+perception%2C+promotion+and+etcetera.%0D%0A%0D%0AKeyword%3A++Brand+Image%2C+Price%2C+Quality+of+Service%2C+Interest+Purchase%2C+Brand+%0D%0AReputation.%0D%0A+%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-02-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25902%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25902%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25902%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SHERLY+ETIKA+SARI%2C+(1316051068)++(2017)+PENGARUH+KUALITAS+PELAYANAN%2C+CITRA+MEREK%2C+REPUTASI+MEREK+DAN+HARGA+TERHADAP+MINAT+KONSUMEN+(Studi+Pada+Lembaga+Kursus+LBPP-LIA+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25902%2F