%0 Generic
%A M. Reza Guntara, 1211011087
%C Universitas Lampung
%D 2017
%F eprints:25913
%I  Fakultas Ekonomi dan Bisnis
%T THE INFLUENCE OF RISK PERCEPTION DIMENSION TO ONLINE  PURCHASING BEHAVIOR  (Study at Faculty of Economic and Business In The University of Lampung )
%U http://digilib.unila.ac.id/25913/
%X Purchases made by consumers when they do shopping at the online store through  online media has a variety of risks. Risk that follow the consumer and influence  on consumer online purchasing behavior. The purpose of this study was to  examine the effect of performance risk, time risk, and privacy risks online  consumer buying behavior.  Data were collected through a questionnaire distributed to 100 FEB students in  Lampung University who make purchases at online stores in the last six months  by using purposive sampling method, which is based on the criteria of consumers  who make an online purchase within the last six months. The analysis technique  used is multiple linear regression analysis.  The results showed that the performance risk, time risk and privacy risks can  influence consumer behavior in 24.3% to make online purchases and the rest  influenced by other variables.  Keywords: risk perception, performance risk, time risk, privacy risk, online  shopping, online stores, online purchasing behavior