creators_name: M. Reza Guntara, 1211011087
creators_id: rezaguntara.ak@gmail.com
type: other
datestamp: 2017-03-02 01:58:17
lastmod: 2017-03-02 01:58:17
metadata_visibility: show
title: THE INFLUENCE OF RISK PERCEPTION DIMENSION TO ONLINE
PURCHASING BEHAVIOR
(Study at Faculty of Economic and Business In The University of Lampung )
ispublished: pub
subjects: HD28
subjects: HF
full_text_status: restricted
abstract: Purchases made by consumers when they do shopping at the online store through
online media has a variety of risks. Risk that follow the consumer and influence
on consumer online purchasing behavior. The purpose of this study was to
examine the effect of performance risk, time risk, and privacy risks online
consumer buying behavior.
Data were collected through a questionnaire distributed to 100 FEB students in
Lampung University who make purchases at online stores in the last six months
by using purposive sampling method, which is based on the criteria of consumers
who make an online purchase within the last six months. The analysis technique
used is multiple linear regression analysis.
The results showed that the performance risk, time risk and privacy risks can
influence consumer behavior in 24.3% to make online purchases and the rest
influenced by other variables.
Keywords: risk perception, performance risk, time risk, privacy risk, online
shopping, online stores, online purchasing behavior
date: 2017-01-05
date_type: published
publisher:  Fakultas Ekonomi dan Bisnis
place_of_pub: Universitas Lampung
citation:   M. Reza Guntara, 1211011087  (2017) THE INFLUENCE OF RISK PERCEPTION DIMENSION TO ONLINE PURCHASING BEHAVIOR (Study at Faculty of Economic and Business In The University of Lampung ).   Fakultas Ekonomi dan Bisnis, Universitas Lampung.     
document_url: http://digilib.unila.ac.id/25913/1/ABSTRACT.pdf
document_url: http://digilib.unila.ac.id/25913/2/A%20SCRIPT%20TANPA%20BAB%20PEMBAHASAN.pdf
document_url: http://digilib.unila.ac.id/25913/3/A%20SCRIPT%20FULL.pdf