?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SERVICESCAPE+DAN+KUALITAS+KOMUNIKASI%0D%0AKARYAWAN+TERHADAP+KEPUASAN+KONSUMEN%0D%0A(Studi+Pada+Ruang+Rawat+Inap+VIP+RS.+GRAHA+HUSADA%0D%0ADi+Bandar+Lampung)&rft.creator=Riyan+Fernandes+M.SP%2C+1111011124&rft.subject=HD61+Risk+Management&rft.description=ABSTRACT%0D%0ASERVICESCAPE+EFFECT+AND+QUALITY+OF+COMMUNICATION%0D%0AEMPLOYEES+ON+CUSTOMER+SATISFACTION%0D%0A(Studies+in+Space+VIP+Inpatient+GRAHA+HUSADA+Hospital+In+Bandar%0D%0ALampung)%0D%0ABy%0D%0ARiyan+Fernandes+M.S.P%0D%0ACompany's+current+health+care+providers+are+required+to+maximize+service+as+the%0D%0Acompany's+strategy+to+create+customer+satisfaction+so+as+to+achieve+sustainable%0D%0Aexcellence.+The+problems+faced+by+Graha+Husada+Hospital+is+a+decline+in+the+number+of%0D%0AVIP+ward+inpatients+in+the+span+of+six+months+in+2016.+The+aim+of+this+study+was+to%0D%0Adetermine+the+effect+of+variable+servicescape+and+employee+communication+quality+to%0D%0Acustomer+satisfaction.+Methods+of+data+collection+in+this+study+using+questionnaires.+The%0D%0Asampling+technique+in+this+research+is+done+by+purposive+sampling%2C+with+a+total+sample%0D%0Aof+180%2C+where+the+population+is+patients+and+their+families+who+were+enjoying+VIP%0D%0Aservice+inpatient+Graha+Husada+Hospital+and+Bandar+Lampung+people+who+never+enjoy%0D%0Athe+VIP+ward+Graha+Husada+Hospital+in+the+span+of+one+last+year.+Data+analysis%0D%0Amethods+used+in+this+research+is+quantitative+analysis.%0D%0ABased+on+the+result+of+determination+(+)+shows+that+consumer+satisfaction+VIP%0D%0Award+Graha+Husada+Hospital+affected+by+variables+servicescape+and+the+communication%0D%0Aquality+of+employees+amounted+to+17.9%25.+The+results+of+the+t+test+(partial)+showed+that%0D%0Athe+results+hitung+for+servicescape+showed+a+value+of+5.542+with+a+significant+level+of%0D%0A0.000+%3C0.05+and+t+count+for+the+communication+quality+of+employees+showed+a+value+of%0D%0A2.698+with+significance+level+of+0.008+%3C0.05.+The+result+of+F+test+(simultaneous)+showed%0D%0Aa+value+of+19.270+with+a+significance+level+of+0.000+%3C0.05.%0D%0AKeywords%3A+Servicescape%2C+Quality+Of+Communication+Employees%2C+Costumer%0D%0ASatisfaction%0D%0A%0D%0AABSTRAK%0D%0APENGARUH+SERVICESCAPE+DAN+KUALITAS+KOMUNIKASI+KARYAWAN%0D%0ATERHADAP+KEPUASAN+KONSUMEN%0D%0A(Studi+Pada+Ruang+Rawat+Inap+VIP+RS.+GRAHA+HUSADA+Di+Bandar+Lampung)%0D%0AOleh%0D%0ARiyan+Fernandes+M.S.P%0D%0APerusahaan+penyedia+jasa+kesehatan+saat+ini+dituntut+untuk+memaksimalkan%0D%0Apelayanan+sebagai+strategi+perusahaan+guna+menciptakan+kepuasan+konsumen+sehingga%0D%0Adapat+meraih+keunggulan+yang+berkesinambungan.+Masalah+yang+dihadapi+oleh+RS.%0D%0AGraha+Husada+adalah+terjadinya+penurunan+jumlah+pasien+rawat+inap+VIP+dalam+rentang%0D%0Awaktu+enam+bulan+terakhir+di+tahun+2016.+Tujuan+dari+penelitian+ini+adalah+untuk%0D%0Amengetahui+pengaruh+variabel+servicescape+dan+kualitas+komunikasi+karyawan+terhadap%0D%0Akepuasan+konsumen.+Metode+pengumpulan+data+dalam+penelitian+ini+menggunakan%0D%0Ametode+kuesioner.+Teknik+pengambilan+sampel+dalam+penelitian+ini+dilakukan+dengan%0D%0Acara+purposive+sampling%2C+dengan+sampel+berjumlah+180%2C+dimana+populasinya+adalah%0D%0Apasien+dan+keluarga+pasien+yang+sedang+menikmati+layanan+ruang+rawat+inap+VIP+RS.%0D%0AGraha+Husada+serta+masyarakat+Bandar+Lampung+yang+pernah+menikmati+layanan+ruang%0D%0Arawat+inap+VIP+RS.+Graha+Husada+dalam+rentang+waktu+1+tahun+terakhir.+Metode%0D%0Aanalisis+data+yang+dipakai+dalam+penelitian+ini+adalah+analisis+kuantitatif.%0D%0ABerdasarkan+hasil+uji+determinasi+(+)+menunjukkan+bahwa+kepuasan+konsumen%0D%0Aruang+rawat+inap+VIP+RS.+Graha+Husada+dipengaruhi+oleh+variabel+servicescape+dan%0D%0Akualitas+komunikasi+karyawan+sebesar+17%2C9%25.+Hasil+uji+t+(parsial)+menunjukkan+bahwa%0D%0Ahasil+thitung+untuk+servicescape+menunjukkan+nilai+sebesar+5%2C542+dengan+taraf+signifikan%0D%0A0%2C000+%3C+0%2C05+dan+nilai+thitung+untuk+kualitas+komunikasi+karyawan+menunjukkan+nilai%0D%0Asebesar+2%2C698+dengan+taraf+signifikan+0%2C008+%3C+0%2C05.+Hasil+uji+F+(simultan)+menunjukkan%0D%0Anilai+sebesar+19%2C270+dengan+taraf+signifikansi+0%2C000+%3C+0%2C05.%0D%0AKata+Kunci%3A+Servicescape%2C+Kualitas+Komunikasi+Karyawan%2C+Kepuasan+Konsumen&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-02-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25944%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25944%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F25944%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Riyan+Fernandes+M.SP%2C+1111011124++(2017)+PENGARUH+SERVICESCAPE+DAN+KUALITAS+KOMUNIKASI+KARYAWAN+TERHADAP+KEPUASAN+KONSUMEN+(Studi+Pada+Ruang+Rawat+Inap+VIP+RS.+GRAHA+HUSADA+Di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F25944%2F