@misc{eprints25977,
           month = {Februari},
           title = {ESTIMASI PERMINTAAN OBYEK WISATA PULAU PAHAWANG
DENGAN PENDEKATAN HEDONIC PRICING METHOD},
          author = {1311021054 MERLINDA KETRIN },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS EKONOMI DAN BISNIS },
            year = {2017},
             url = {http://digilib.unila.ac.id/25977/},
        abstract = {Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh variabel
pendapatan, nilai keindahan terumbu karang, sarana transportasi, pusat oleh-oleh
dan cinderamata, serta sarana penginapan terhadap permintaan pengunjung obyek
wisata Pulau Pahawang. Penelitian ini juga bertujuan untuk mengukur nilai
ekonomi terumbu karang di obyek wisata Pulau Pahawang. Sumber data yang
digunakan adalah data primer dan sekunder. Penelitian ini menggunakan
pendekatan Hedonic Pricing Method (HPM) yaitu dengan cara menanyakan
secara langsung kepada pengunjung tentang nilai kesenangan yang mereka
rasakan. Penelitian ini menggunakan analisis regresi linier berganda dengan
metode Ordinary Least Square (OLS). Hasil estimasi menunjukkan bahwa faktor
pendapatan, nilai keindahan terumbu karang, pusat oleh-oleh dan cinderamata,
serta sarana penginapan berpengaruh positif dan signifikan terhadap permintaan
pengunjung. Sedangkan sarana transportasi memiliki hubungan positif namun
tidak signifikan terhadap permintaan pengunjung. Nilai ekonomi terumbu karang
pada pada tahun 2016 di obyek wisata Pulau Pahawang sebesar
Rp3.719.124.609,00
Kata Kunci : Nilai Ekonomi Terumbu Karang, Nilai Keindahan Terumbu Karang,
Pendapatan, Permintaan Pengunjung, Pusat Oleh-Oleh dan
Cinderamata, Sarana Penginapan, Sarana Transportasi.

ABSTRACT

The purpose of this research is to analyse the influence of many variables to the
increasing demand of visitors for Pulau Pahawang as tourism object such
variables are visitor income, the beauty value of coral reefs, transportation
infrastructure, center of handycraft and souvenir providers, and accommodation
infrastructure. In addition to the purpose, this research is also to measure the
economic value of coral reefs as tourism object at Pulau Pahawang. Data
resources which is used are derived from primary data and secondary data. This
research used Hedonic Pricing Method (HPM) approach viz. by asking directly to
visitors what kind of pleasure value they obtained and felt while take a trip to
Pulau Pahawang. The analysis method used in this research is multiple linear
regression analysis with Ordinary Least Square (OLS) method. The estimation
results show that factors such as visitor income, the beauty value of coral reefs,
center of handycraft and souvenir providers, and accommodation infrastructure,
have a positive and significant impact to the demand of visitors touring to Pulau
Pahawang, while transportation infrastructure has a positive correlation but non
significant to the visitor demand. The results also show that economic value of
coral reefs as tourism object at Pulau Pahawang is due to Rp 3.719.124.609,00.
Keywords : accommodation infrastructure, beauty value of coral reefs, center of
handycraft and souvenir providers, economic value of coral reefs,
transportation infrastructure, visitor demand, visitor income.}
}