?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Kualitas+Pelayanan+dan+Atribut+Produk+Terhadap+Perilaku+Word+of%0D%0AMouth+yang+di+Mediasi+oleh+Variabel+Kepuasan+Konsumen+(Studi+pada+Nasabah%0D%0ATabungan+di+Bank+Lampung).&rft.creator=Dwi+Andjani+Putri%2C+1316051022&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan+dan+atribut%0D%0Aproduk+terhadap+perilaku+word+of+mouth+yang+dimediasi+oleh+variabel+kepuasan%0D%0Akonsumen+di+Bank+Lampung.+Penelitian+ini+dilakukan+pada+nasabah+tabungan+Bank%0D%0ALampung+di+kantor+cabang+utama+Bandar+Lampung+dengan+jumlah+sampel+sebanyak%0D%0A100+responden%2C+teknik+sampel+yang+digunakan+adalah+confenience+sampling.+Tipe%0D%0Apenelitian+yang+digunakan+adalah+kuantitatif+eksplanatif+dan+teknik+analisis+yang%0D%0Adigunakan+adalah+SmartPLS+versi+2.0.%0D%0AHasil+penelitian+menunjukkan+bahwa+kualitas+pelayanan+tidak+berpengaruh+signifikan%0D%0Aterhadap+kepuasan+konsumen+di+Bank+Lampung+karena+hanya+dimensi+empati+yang%0D%0Aberpengaruh+signifikan+terhadap+kepuasan+konsumen%2C+Variabel+atribut+produk%0D%0Aberpengaruh+signifikan+terhadap+kepuasan+konsumen%2C+serta+variabel+kepuasan%0D%0Akonsumen+berpengaruh+signifikan+terhadap+perilaku+word+of+mouth.+Untuk+penelitian%0D%0Aselanjutnya+disarankan+untuk+dapat+mengembangkan+penelitian+ini+sehingga+dapat%0D%0Amenyempurnakan+penelitian+selanjutnya+dan+bagi+Bank+Lampung+agar+dapat%0D%0Ameningkatkan+kinerja+karyawan+terutama+dalam+kualitas+pelayanan+yang+bersifat%0D%0Aperhatian+personal+terhadap+nasabahnya+dan+meningkatkan+lagi+kualitas+yang+ada+di%0D%0Adalam+produk+itu+sendiri+agar+dapat+meningkatkan+kepuasan+konsumen+yang+akan%0D%0Aberpengaruh+terhadap+perilaku+word+of+mouth+yang+bersifat+positif.%0D%0AKata+kunci%3A+Atribut+Produk%2C+Kepuasan+Konsumen%2C+Kualitas+Pelayanan%2C+Word+of%0D%0AMouth+(WOM)%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aimes+to+determine+the+effect+of+service+quality+and+product+attributes+on%0D%0Aword+of+mouth+that+is+mediated+by+customer+satisfaction+in+Bank+Lampung.+Research%0D%0Awas+conducted+on+savings+customers+of+Bank+Lampung+in+Bandar+Lampung+main%0D%0Abranch+with+a+sample+size+of+100+respondents%2C+the+sampling+technique+used+is%0D%0Aconfenience+sampling.+This+type+of+research+is+quantitative+explanatif+and+analysis%0D%0Atechniques+used+are+SmartPLS+version+2.0.%0D%0AThe+results+showed+that+the+quality+of+service+does+not+have+a+significant+effect+on%0D%0Acustomer+satisfaction+in+Bank+Lampung+because+only+the+dimensions+of+empathy%0D%0Awhich+have+a+significant+effect+on+customer+satisfaction.+Product+attributes+variables%0D%0Ahave+significant+effect+on+customer+satisfaction%2C+as+well+as+consumer+satisfaction+have%0D%0Avariables+significantly+influence+the+behavior+of+word+of+mouth.+For+further+research%0D%0Ais+recommended+to+be+able+to+develop+this+research+so+as+to+enhance+further+research%0D%0Aand+for+the+Bank+Lampung+to+increase+the+performance+of+employees%2C+especially+in%0D%0Athe+quality+of+services+that+are+personalized+attention+to+its+customers+and+improve%0D%0Aagain+the+quality+that+is+in+the+product+itself+in+order+to+improve+customer+satisfaction%0D%0Awill+affect+the+behavior+of+word+of+mouth+that+is+positive.%0D%0AKeywords%3A+Consumer+Satisfaction%2C+Product+Attribute%2C+Quality+of+Service%2C+Word+of%0D%0AMouth+(WOM)&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-02-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26016%2F1%2FABSTRAK%2520INGRIS%2520DAN%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26016%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26016%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dwi+Andjani+Putri%2C+1316051022++(2017)+Pengaruh+Kualitas+Pelayanan+dan+Atribut+Produk+Terhadap+Perilaku+Word+of+Mouth+yang+di+Mediasi+oleh+Variabel+Kepuasan+Konsumen+(Studi+pada+Nasabah+Tabungan+di+Bank+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26016%2F