?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+LOYALITAS+KONSUMEN+DALAM+PEMBELIAN+PEMBALUT+WANITA%0D%0A(Studi+Kasus+pada+Pengguna+Brand+Laurier+di+Kalangan+Wanita+Usia+Subur+di+Bandar+Lampung)&rft.creator=BELLA+NOVITA+SARI+NABABAN%2C+1316051016&rft.subject=H+Social+Sciences+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+dan+menganalisis+faktor-faktor+yang+mempengaruhi+loyalitas+konsumen+dalam+pembelian+pembalut+wanita+pada+pengguna+brand+Laurier+di+kalangan+wanita+usia+subur+di+Bandar+Lampung.+Loyalitas+konsumen+diduga+dipengaruhi+oleh+harga%2C+periklanan%2C+citra+merek%2C+kualitas+produk+dan+kepuasan+konsumen%2C+Jenis+penelitian+ini+adalah+jenis+penelitian+eksplanatori+dengan+pendekatan+kuantitatif.+Teknik+pengumpulan+data+menggunakan+kuisioner+dengan+jumlah+sampel+100+responden.+Teknik+pengambilan+sampling+menggunakan+Simple+Random+Sampling+sedangkan+teknik+analisis+data+menggunakan+regresi+linear+berganda+kemudian+di+uji+asumsi+dan+signifikansinya.+Hasil+penelitian+ini+secara+parsial+menunjukkan+bahwa+variabel+citra+merek%2C+kualitas+produk+dan+kepuasan+konsumen+berpengaruh+terhadap+loyalitas+konsumen%2C+sedangkan+variabel+harga+dan+periklanan+tidak+berpengaruh+terhadap+loyalitas+konsumen.+Hasil+pengujian+secara+bersama-sama+menunjukkan+bahwa+variabel+harga%2C+periklanan%2C+citra+merek%2C+kualitas+produk+dan+kepuasan+konsumen+berpengaruh+signifikan+terhadap+loyalitas+konsumen.%0D%0AKata+Kunci%3A+Harga%2C+Periklanan%2C+Citra+Merek%2C+Kualitas+Produk%2C+Kepuasan+Konsumen%2C+Loyalitas+Konsumen%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+research+was+aims+to+know+and+analyze+the+factors+affecting+customer+loyalty+in+the+purchase+of+sanitary+napkin+in+brand+Laurier%E2%80%99s+user+among+women+of+childbearing+age+years+old+in+Bandar+Lampung.+Estimated+factors+that+affect+customer+loyalty+influencing+are+price%2C+advertising%2C+brand+image%2C+product+quality+and+customer+satisfied.+Tipe+of+this+research+is+explanatory+research+with+quantitative+approach.+The+technique+of+collecting+data+used+questionnaires+with+sample+of+this+research+were+100+respondent.+The+samples+were+taken+by+simple+random+sampling+meanwhile+data+analysis+technique+used+multiple+regression+linier+analysis+which+later+tested+the+assumption+and+the+significance.+The+result+of+regression+analysis+showed+that+partially+brand+image%2C+product+quality%2Cand+customer+satisfied+have+significant+influence+to+costumers+loyalty+therefore+price+and+advertising+have+not+significant+influence+to+customer+loyalty.+Based+on+F+test+it+was+found+the+simultaneously+price%2C+advertising%2C+brand+image%2C+product+quality+and+customer+satisfied+have+significant+infulace+to+customer+loyalty.+%0D%0A%0D%0A%0D%0AKey+Words+%3A+Price%2C+Advertising%2C+Brand+Image%2C+Product+Quality%2C+Customer+Satisfied%2C+Customer+Loyalty%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-02-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26025%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26025%2F11%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26025%2F12%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++BELLA+NOVITA+SARI+NABABAN%2C+1316051016++(2017)+ANALISIS+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+LOYALITAS+KONSUMEN+DALAM+PEMBELIAN+PEMBALUT+WANITA+(Studi+Kasus+pada+Pengguna+Brand+Laurier+di+Kalangan+Wanita+Usia+Subur+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26025%2F