<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> . <> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/26085> . <http://digilib.unila.ac.id/id/eprint/26085> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> . <http://digilib.unila.ac.id/id/eprint/26085> <http://purl.org/dc/terms/title> "PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN\r\n KONSUMEN MIE AYAM LAZIZA BANDAR LAMPUNG\r\n"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.unila.ac.id/id/eprint/26085> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan jasa terhadap kepuasan pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif verifikatif dengan pendekatan ex post facto dan survey. Populasi dalam penelitian ini yaitu orang-orang yang pernah membeli Mie Ayam Laziza Bandar Lampung dan sampel 96 responden yang ditentukan dengan teknik accidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Data yang terkumpul diolah dengan program SPSS. Berdasarkan pengujian hipotesis dengan melihat hasil koefisien regresi linier multipel diperoleh thitung untuk kualitas produk sebesar 3,270 > ttabel sebesar 1,9845, thitung untuk kualitas pelayanan sebesar 3,182 > ttabel sebesar 1,9845, thitung untuk harga sebesar 3,164 > ttabel sebesar 1,9845, thitung untuk brand image sebesar 2,896 > ttabel sebesar 1,9845, thitung. Selain itu, dengan uji F dilihat bahwa kualitas produk, kualitas pelayanan, harga dan brand image memiliki pengaruh terhadap keputusan pembelian konsumen dengan hasil Fhitung > Ftabel atau 58,381 > 2,4682 maka H0 ditolak dan H1 diterima. Hasil analisis data menunjukkan bahwa ada pengaruh yang positif dan signifikan kualitas produk, kualitas pelayanan, harga dan brand image terhadap keputusan pembelian konsumen. \r\n\r\nKata kunci : Keputusan Konsumen, Kualitas Produk, Kualitas Pelayanan, Harga, dan Brand Image\r\n"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.unila.ac.id/id/eprint/26085> <http://purl.org/dc/terms/date> "2017-03-02" . <http://digilib.unila.ac.id/id/document/1730518> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> . <http://digilib.unila.ac.id/id/document/1730676> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> . <http://digilib.unila.ac.id/id/document/1730677> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> . <http://digilib.unila.ac.id/id/org/ext-264de27a1bb785833e0a1cc16dddba80> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> 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