?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MOTIVASI+REMAJA+MENGUNJUNGI+KEDAI+KOPI+KELAS%0D%0AMENENGAH+DI+BANDAR+LAMPUNG%0D%0A(Studi+Pada+Kedai+Kopi+CoffeePaste)&rft.creator=Zulian+Yuliansyah%2C+1216051108&rft.subject=H+Social+Sciences+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+motivasi+remaja+mengunjungi+kedai%0D%0Akopi+kelas+menengah+di+Bandar+Lampung.+Data+penelitian+ini+dikumpulkan%0D%0Amelalui+metode+wawancara.+Analisis+data+dengan+menggunakan+analisis+deskriptif%0D%0Akualitatif.%0D%0AHasil+penelitian+menunjukan+bahwa+upaya+yang+dilakukan+kedai+kelas+menengah%0D%0Auntuk+menarik+minat+konsumen+adalah+dengan+menyediakan+biji+kopi+dari%0D%0Aberbagai+daerah+yang+diseduh+dengan+metode+penyeduhan+manual.+Faktor-faktor%0D%0Akognitif+remaja+untuk+berkunjung+antara+lain+rasa+penasaran%2C+pembuktian+persepsi%2C%0D%0Apengelompokan%2C+penilaian+objek%2C+pencarian+informasi%2C+kesesuaian+yang+didapat%2C%0D%0Aserta+manfaat+yang+diperoleh.+Faktor-faktor+afektif+remaja+untuk+berkunjung%0D%0Aantara+lain+pengurang+ketegangan%2C+kepuasan%2C+keanggotaan+dan+pembentukan%0D%0Aidentitas.+Kesimpulan+penelitian+bahwa+adanya+strategi+yang+dilakukan+kedai+kopi%0D%0Akelas+menengah+untuk+menarik+minat+remaja+berkunjung.+Strategi+tersebut%0D%0Aberkaitan+dengan+faktor+kognitif+dan+faktor+afektif+yang+memengaruhi+minat%0D%0Aremaja+untuk+berkunjung.%0D%0AKata+kunci+%3A+Kedai+Kopi%2C+Motivasi%2C+Kognitif%2C+Afektif%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+study+to+determine+the+motivation+of+teenagers+to+visit+the%0D%0Amiddle+class+coffee+shop+in+Bandar+Lampung.+The+research+data+was+collected%0D%0Athrough+the+interview+method.+Analysis+of+data+using+qualitative+descriptive%0D%0Aanalysis.%0D%0AThe+results+showed+that+the+efforts+made+middle-class+coffee+shop+to+attract%0D%0Acustomers+is+by+providing+coffee+beans+from+various+regions+brewed+with+manual%0D%0Abrewing+methods.+Cognitive+factors+teenagers+to+visit+are+curiosity%2C+evidence+of%0D%0Aperception%2C+grouping%2C+objects+assessment%2C+information+retrieval%2C+relevance%0D%0Aobtained%2C+and+benefits.+Factors+affective+teenagers+to+visit+are+a+deduction+of%0D%0Atension%2C+satisfaction%2C+membership+and+identification.+The+conclusion+of+research%0D%0Athat+the+strategy+undertaken+middle-class+coffee+shops+to+attract+teenagers+to+visit.%0D%0AThe+strategy+related+with+cognitive+and+affective+factors+influence+teenagers%0D%0Ainterest+to+visit.%0D%0AKeywords%3A+Coffee+Shop%2C+Motivation%2C+Cognitive%2C+Affective&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-03-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26168%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26168%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26168%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Zulian+Yuliansyah%2C+1216051108++(2017)+MOTIVASI+REMAJA+MENGUNJUNGI+KEDAI+KOPI+KELAS+MENENGAH+DI+BANDAR+LAMPUNG+(Studi+Pada+Kedai+Kopi+CoffeePaste).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26168%2F