?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+KUALITAS+PELAYANAN%2C+DAN%0D%0AHARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+SERAGAM+SEKOLAH%0D%0A(STUDI+PADA+TOKO+MAJU+BANDAR+LAMPUNG)&rft.creator=NOPITA+%2C+1316051057&rft.subject=+&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+dari+kualitas+produk%2C%0D%0Akualitas+pelayanan%2C+dan+harga+terhadap+keputusan+pembelian.+Penelitian+ini%0D%0Atermasuk+ke+dalam+explanative+research+(penelitian+eksplanatif).+Teknik+analisis%0D%0Adata+yang+digunakan+adalah+analisis+deskriptif%2C+regresi+linier+berganda+dan%0D%0Amenggunakan+uji+asumsi+klasik+menggunakan+program+spsss+16.0.+Berdasarkan%0D%0Ahasil+uji+t+(parsial)+menunjukkan+bahwa+variabel+kualitas+produk+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian%2C+variabel+kualitas+pelayanan+berpengaruh%0D%0Atidak+signifikan+terhadap+keputusan+pembelian+dan+variabel+harga+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian.+Berdasarkan+uji+F+(simultan)%0D%0Amenunjukkan+bahwa+variabel+kualitas+produk%2C+kualitas+pelayanan+dan+harga%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian.%0D%0AKata+Kunci%3A+Harga%2C+Keputusan+Pembelian%2C+Kualitas+Pelayanan+dan+Kualitas%0D%0AProduk.%0D%0A%5C%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+on+product+quality%2C+service%0D%0Aquality%2C+and+price+on+purchase+decisions.+This+study+included+into+explanative%0D%0Aresearch.+Data+analysis+technique+used+is+descriptive+analysis%2C+multiple+linear%0D%0Aregressions+and+using+classic+assumption+test+using+program.+16.0+spss+Based+on%0D%0Athe+results+of+the+t+test+(partial)+indicates+that+the+variable+quality+of+products%0D%0Asignificantly+influence+purchasing+decisions%2C+service+quality+variables+were+not%0D%0Asignificant+influence+on+purchasing+decisions+and+price+variables+significantly%0D%0Ainfluence+purchasing+decisions.+Based+on+F+test+(simultaneous)+indicates+that+the%0D%0Avariable+quality+of+products%2C+quality+of+service+and+price+significantly+influence%0D%0Apurchasing+decisions.%0D%0AKeywords%3A+Price%2C+Purchase+Decisions%2C+Quality+of+Service+and+Quality+of%0D%0AProducts.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-03-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26175%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26175%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26175%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NOPITA+%2C+1316051057++(2017)+PENGARUH+KUALITAS+PRODUK%2C+KUALITAS+PELAYANAN%2C+DAN+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+SERAGAM+SEKOLAH+(STUDI+PADA+TOKO+MAJU+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26175%2F