?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KEPERCAYAAN+MEREK+TERHADAP+LOYALITAS%0D%0AMEREK+KONSUMEN+SHAMPOO+CLEAR%0D%0A(Studi+Pada+Konsumen+Shampoo+Clear+di+Bandar+Lampung)&rft.creator=Rosalia+Yulim%2C+1311011144&rft.subject=HB+Economic+Theory&rft.description=Shampoo+merupakan+salah+satu+kebutuhan+masyarakat+yang+digunakan+untuk%0D%0Amelakukan+perawatan+pada+rambut.+Industri-industri+shampoo+di+Indonesia+saat%0D%0Aini+semakin+berkembang+pesat%2C+dengan+hadirnya+berbagai+macam+produk+shampoo%0D%0Adengan+merek-merek+yang+beragam.+Salah+satu+merek+shampoo+yang+berkembang%0D%0Adi+Indonesia+yaitu+shampoo+Clear%2C+meskipun+shampoo+Clear+termasuk+salah+satu%0D%0Amerek+yang+diakui+di+Indonesia+namun+berdasarkan+data+top+brand+index+tahun%0D%0A2016+shampoo+Clear+belum+menjadi+pilihan+pertama+konsumen+dalam+melakukan%0D%0Aperawatan+rambut+hal+ini+mengindikasikan+bahwa+konsumen+shampoo+Clear%0D%0Abelum+sepenuhnya+percaya+terhadap+merek+shampoo+Clear+sehingga+penelitian+ini%0D%0Abertujuan+untuk+mengetahui+pengaruh+kepercayaan+merek+yang+terdiri+dari+brand%0D%0Areliability+dan+brand+intentions+terhadap+loyalitas+merek+konsumen+shampoo%0D%0AClear+di+Bandar+Lampung.+Sampel+pada+penelitian+ini+adalah+pengguna+shampoo%0D%0AClear+yang+ada+di+Bandar+Lampung+sebanyak+100+orang+yang+ditentukan+melalui%0D%0Ametode+probability+sampling%2C+dengan+teknik+purposive+sampling.+Desain%0D%0Apenelitian+yang+digunakan+adalah+penelitian+deskriptif+verifikatif%2C+penelitian+ini%0D%0Amenggunakan+analisis+regresi+linier+berganda.+Pengujian+hipotesis+dilakukan%0D%0Adengan+secara+parsial+(uji-t)+dan+secara+simultan+(uji-f).+Hasil+penelitian+ini+adalah%0D%0Avariabel+brand+reliability+dan+brand+intentions+berpengaruh+signifikan+terhadap%0D%0Aloyalitas+merek%2Fbrand+loyalty.+Variabel+bebas+yang+mempunyai+pengaruh+terbesar%0D%0Ayaitu+brand+reliability+(X1)+dengan+nilai+%CE%B2+%3D+0.599+dengan+sgnifikansi+0.000%2C%0D%0Aselanjutnya+variabel+brand+intentions+(X2)+dengan+nilai+%CE%B2+%3D+0.255+dengan%0D%0Asignifikansi+0.038+dan+masing-masing+variabel+X+memberikan+kontribusi+dalam%0D%0Amempengaruhi+Variabel+Y+sebesar+69.4%25+dan+sisanya+sebesar+30.6%25+dipengaruhi%0D%0Aoleh+variabel+lain.%0D%0AKata+kunci%3A+Kepercayaan+Merek%2C+Loyalitas+Merek%2FBrand+Loyalty%2C+Brand%0D%0AReliability%2C+Brand+Intentions%2C+Shampoo+Clear.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AShampoo+is+the+one+of+the+society+necessity+whichis+used+to+do+maintenance+on%0D%0Athe+hair.+Shampoo+industries+in+Indonesia+nowis+growing+rapidly%2C+by+the+existence%0D%0Aof+several+products+shampoo+with+brands+diverse.+On+shampoo+brands+that%0D%0Adevelops+in+Indonesia+which+is+Clear+shampoo%2C+although+Clear+shampoo+including%0D%0Aone+brand+recognized+in+the+country+but+based+on+Top+Brand+Index+2016+Clear%0D%0Ashampoo+had+not+been+the+first+choice+to+consumers+in+doing+hair+care+this%0D%0Aindicates+that+consumers+Clear+shampoo+not+fully+believe+in+Clear+shampoo.+So%0D%0Athat+this+research+aims+to+identify+the+influence+of+brand+trust+consisting+of+brand%0D%0Areliability+and+brand+intentions+on+brand+loyalty+of+consumer+Clear+shampoo+in%0D%0ABandar+Lampung.+Sample+on+this+research+is+Clear+shampoo+users+who+are+in%0D%0ABandar+Lampung+as+many+as+100+people+who+determined+through+a+method+of%0D%0Aprobability+sampling%2C+with+purposive+techniques+of+sampling.+Design+study+used+is%0D%0Aresearch+descriptive+verifikatif%2C+this+research+using+analysis+linear+regression%0D%0Amultiple.+The+testing+of+hypotheses+done+with+a+partial+t+(uji-t)+and+simultaneous%0D%0A(uji-f).+The+result+is+variable+of+brand+reliability+and+brand+intentions+significant+to%0D%0Abrand+loyalty.+Independent+variable+that+have+the+greatest+influence+of+brand%0D%0Areliability+(X1)+with+a+value+of+%CE%B2+%3D+0.599+with+significant+of+0.000%2C+and+brand%0D%0Aintentions+(X2)+with+a+value+of+%CE%B2+%3D+0.255+with+significant+of+0.038+and+each+of+the%0D%0Avariables+X+contribute+in+influencing+variable+Y+for+69.4%25+and+the+remaining%0D%0A30.6%25+is+influenced+by+other+variables.%0D%0AKey+Words%3A+Brand+Trust%2C+Brand+Loyalty%2C+Brand+Reliability%2C+Brand+Intentions%2C%0D%0AClear+Shampoo&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-03-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26220%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26220%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26220%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rosalia+Yulim%2C+1311011144++(2017)+PENGARUH+DIMENSI+KEPERCAYAAN+MEREK+TERHADAP+LOYALITAS+MEREK+KONSUMEN+SHAMPOO+CLEAR+(Studi+Pada+Konsumen+Shampoo+Clear+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26220%2F