?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PREFERENSI+KONSUMEN+TERHADAP+BERAS+SIGER+%0D%0A(Studi+Kasus+Di+Bandar+Lampung)%0D%0A&rft.creator=Nurul+Mukti%2C+1214051058&rft.subject=HD28+Management.+Industrial+Management&rft.subject=Pertanian+(+Umum+)&rft.subject=Memproduksi&rft.description=Penelitian+ini+bertujuan+mengetahui+preferensi+konsumen+terhadap+produk+beras+siger+berbahan+ubi+kayu.+Penelitian+ini+menggunakan+metode+survei+perilaku+konsumen+melalui+wawancara+dan+pengisian+kuesioner%2C+dianalisis+dengan+menggunakan+importance+performance+analysis+dan+deskriptif.+Preferensi+konsumen+terhadap+beras+siger+menunjukkan+bahwa+konsumen+memiliki+prilaku+positif+terhadap+produk+beras+siger+sebagai+pangan+alternatif+pengganti+beras.+Perilaku+konsumen+terhadap+beras+siger+menjelaskan+mayoritas+konsumen+berjenis+kelamin+laki-laki%2C+sumber+keuangan+dengan+bekerja%2C+dengan+rata-rata+pengeluaran+perbulan+Rp.1.500.000+%E2%80%93+2.500.000.+Motivasi+awal+mengkonsumsi+ingin+mendapatkan+manfaat+kesehatan.+Sumber+informasi+konsumen+berasal+dari+anggota+keluarga+dengan+variabel+manfaat+yang+menjadi+fokus+utama.+Beras+siger++kurang+diminati+dibandingkan+dengan+mengkonsumsi+beras+padi.+Konsumen+memutuskan+pembelian+tergantung+situasi+dengan+frekuensi+konsumsi+2+kg++per+bulan+dan++bersedia+melakukan+pembelian+ulang.++Variabel++produk+beras+siger+yang+memiliki+tingkat+kepentingan+dengan+skor+tertinggi+adalah+variabel+manfaat+(4%2C35)%2C+komposisi+(3%2C73)%2C+anggota+keluarga++(3%2C65)%2C+motivasi++(3%2C58)%2C+informasi+(3%2C53)+dan+harga+beras+(3%2C40)+dengan+skor+maksimal+yaitu+(5).+Atribut+yang+memilik+tingkat+kinerja+dengan+skor+tertinggi+adalah+manfaat++(4%2C35)%2C+komposisi+(3%2C95)%2C+harga+beras++(3%2C83)%2C+kemudahan+membeli+(3%2C60)%2C+dan+motivasi+(3%2C58)+dengan+skor+maksimal+(5).+Variabel-variabel++produk+beras+siger+yang+termasuk+dalam+pertahankan+prestasi+(kuadran+II)+yaitu+manfaat%2C+komposisi%2C+harga+beras%2C+motivasi%2C+anggota+keluarga%2C+kemudahan+membeli%2C+dan+informasi.+Sedangkan+variabel+yang+termasuk+kedalam+prioritas+rendah+(kuadran+III)+adalah+tempat%2C+orang+lain%2C+teman%2C+promosi+(iklan)%2C+merk+yang+terkenal%2C+bonus+dan+hadiah%2C+dan+tenaga+penjual.%0D%0A%0D%0AKata+kunci+%3A+bandar+lampung%2C+studi+kasus%2C+ubi+kayu%2C+beras+siger%2C+preferensi+konsumen.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aimed+to+determine+consumer+preferences+towards+siger+rice+products+made+from+cassava.+This+study+used+survey+of+consumer+behavior+trought+interviews+and+questionnaires%2C+data+were+analyzed+using+descriptive+and+importance+performance+analysis.+Consumer+preferences+towards+siger+rice+showed+that+consumers+had+a+positive+attitude+towards+siger+rice+products+as+an+alternative+food+instead+of+rice.+Consumer+behavior+towards+rice+siger+explained+the+majority+of+consumers+male+gender%2C+financial+resources+to+work%2C+with+an+average+monthly+expenditure+Rp.1.500.000+-+2+.500.000.+The+original+motivation+to+consume+siger+rice+wants+to+get+health+benefits.+Sources+of+consumer+information+come+from+a+family+member+with+a+variable+benefit+is+the+main+focus.+Siger+rice+was+less+attractive+compared+to+consume+rice+paddy.+Consumer+purchase+decision+depends+on+the+situation+with+the+frequency+of+consumption+of+2+kg+per+month+and+are+willing+to+make+repeat+purchases.+Variable+siger+rice+product+which+has+a+level+of+importance+with+the+highest+score+is+the+variable+benefits+(4.35)%2C+composition+(3.73)%2C+family+members+(3.65)%2C+motivation+(3.58)%2C+information+(3.53)+and+the+price+rice+(3.40)+with+a+maximum+score+is+(5).+Having+an+attribute+that+level+of+performance+with+the+highest+score+is+the+benefit+(4.35)%2C+composition+(3.95)%2C+rice+(3.83)%2C+the+ease+of+purchase+(3.60)%2C+and+motivation+(3.58)+with+a+maximum+score+(+5).Variables+siger+rice+products+included+in+maintain+achievement+(quadrant+II)+that+benefit%2C+the+composition%2C+the+price+of+rice%2C+motivation%2C+family+members%2C+ease+of+purchase%2C+and+information.+While+the+variables+are+included+in+the+low+priority+(quadrant+III)+is+the+place%2C+people%2C+friends%2C+promotion+(advertising)%2C+brand+names%2C+bonuses+and+prizes%2C+and+salespeople.%0D%0A+%0D%0AKeywords%3A+bandar+lampung%2C+case+study%2C+cassava%2C+siger+rice%2C+preferences.%0D%0A+%0D%0A&rft.publisher=Fakultas+Pertanian&rft.date=2017-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26246%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26246%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26246%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Nurul+Mukti%2C+1214051058++(2017)+ANALISIS+PREFERENSI+KONSUMEN+TERHADAP+BERAS+SIGER+(Studi+Kasus+Di+Bandar+Lampung).++Fakultas+Pertanian%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26246%2F