?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+GREEN+ADVERTISING+TERHADAP+NIAT+BELI+AIR%0D%0AMINUM+DALAM+KEMASAN+(AMDK)+MEREK+ADES%0D%0ADI+BANDAR+LAMPUNG&rft.creator=Rifky+Alfiansyah%2C+1311011135&rft.subject=HD61+Risk+Management&rft.description=Green+advertising+adalah+suatu+tindakan+untuk+mempengaruhi+perilaku+konsumen%0D%0Adengan+mendorong+konsumen+untuk+membeli+produk+yang+tidak+berbahaya+bagi%0D%0Alingkungan+dan+mengarahkan+perhatian+konsumen+kepada+konsekuensi+positif+dari%0D%0Aperilaku+pembelian+mereka.+Sebagai+respon+terhadap+isu+lingkungan%2C+konsumen%0D%0Adan+perusahaan+ikut+dalam+upaya+pelestarian+lingkungan.+Salah+satu+bentuk%0D%0Akepedulian+lingkungan+perusahaan+adalah+dengan+menciptakan+Green%0D%0AAdvertising.+Salah+satu+perusahaan+yang+menggunakan+Green+Advertising+adalah%0D%0APT+Coca+Coca+Company.+Permasalahan+dalam+penelitian+ini+adalah+produk+Ades%0D%0Ayang+gencar+melakukan+Green+Advertising+sejak+2011%2C+Ades+masih+menduduki%0D%0Aposisi+di+bawah+pesaing+utamanya+dengan+perbedaan+gap+yang+cukup+besar.%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+mengetahui+apakah+dimensi+Green%0D%0AAdvertising+berpengaruh+terhadap+niat+pembelian+air+minum+dalam+kemasan%0D%0A(AMDK)+merek+ades+di+Bandar+Lampung.+Metode+pengambilan+sampel%0D%0Amenggunakan+metode+non-probability+sampling+dengan+teknik+Purposive%0D%0ASampling.+Jumlah+sampel+dalam+penelitian+ini+berjumlah+100+responden+yang%0D%0Amengetahui+iklan+air+minum+dalam+kemasan+(AMDK)+merek+Ades.+Metode%0D%0Aanalisis+statistik+yang+terdiri+dari%2C+analisis+regresi+linier+berganda%2C+pengujian%0D%0Asignifikan+simultan+(uji+F)%2C+pungujian+signifikan+parsial+(uji+t)%2C+dan+analisis%0D%0Adeterminasi.Hasil+penelitian+ini+menunjukkan+bahwa+variabel+Sikap+Terhadap%0D%0AIklan%2C+Iklan+Informatif%2C+dan+Efektivitas+Iklan+berpengaruh+positif+secara+signifikan%0D%0Adengan+sumbangan+sebesar+56%2C5%25+terhadap+niat+pembelian.+Hasil+analisis%0D%0Akuantitatif+membuktikan+bahwa+sub+variabel+Efektivitas+Iklan+(X3)+memberikan%0D%0Apengaruh+paling+besar+dengan+nilai+%CE%B2+sebesar+0%2C407+sedangkan+sub+variabel+Sikap%0D%0ATerhadap+Iklan+(X1)+memberikan+pengaruh+terkecil+dengan+nilai+%CE%B2+sebesar+0%2C245.%0D%0AKata+kunci+%3A+Dimensi+Green+Advertising+%2C+dan+Niat+Pembelian%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AGreen+advertising+is+a+the+act+of+to+influence+behavior+of+consumers+by+pushing%0D%0Aconsumers+to+purchase+products+harmless+for+the+environment+and+focused%0D%0Aconsumers+to+consequences+positive+of+behavior+their+purchases+.In+response+to%0D%0Athe+environment%2C+consumers+and+companies+involved+in+the+environmental%0D%0Aconservation+efforts.One+form+of+awareness+of+environment+the+company+is+by%0D%0Acreating+green+advertising.One+of+the+companies+that+uses+green+advertising+is+pt%0D%0Acoca+coca+company.+Problems+in+this+research+is+the+product+ades+in+do+green%0D%0Aadvertising+since+2011%2C+ades+is+still+in+a+position+under+their+main+competitors+to%0D%0Athe+difference+gap+large+enough.The+purpose+of+this+research+is+to+know+whether%0D%0Adimensions+green+advertising+impact+on+intention+the+purchase+of+drinking+water%0D%0Ain+packaging+(amdk)+brand+ades+in+bandar+lampung.+A+method+of+the+sample%0D%0Acollection+uses+the+method+of+sampling+non-probability+with+purposive+techniques%0D%0Aof+sampling+.The+total+sample+in+research+are+always+100+respondents+who+knew%0D%0Aadvertising+drinking+water+in+packaging+(amdk)+brand+ades+.A+method+of%0D%0Astatistical+analysis+consisting+of%2C+linear+regression+analysis+worship+of+idols+%2C%0D%0Atesting+significant+test+simultaneous+(f).+Significant+partial+test+them%2C+and+analysis%0D%0Adeterminasi.hasil+the+research+indicated+that+the+variable+an+attitude+toward%0D%0Aadvertising%2C+advertising+than+informative%2C+and+effectiveness+of+advertising+have%0D%0Ahad+a+positive+impact+significantly+with+contributions+of+56.5+%25+of+intention+the%0D%0Apurchase.+The+results+of+the+analysis+quantitative+prove+that+sub+variable+the%0D%0Aeffectiveness+of+an+advertisement+(x3)+impact+the+greatest+with+the+%CE%B2+of+0%2C407%0D%0Awhile+sub+variable+an+attitude+toward+an+advertisement+(x1)+impact+smallest+with%0D%0Athe+%CE%B2+of+0%2C245+.%0D%0APassword%3A+dimensions+green+advertising+%2C+and+the+purchase+intention&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-04-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26324%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26324%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26324%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rifky+Alfiansyah%2C+1311011135++(2017)+PENGARUH+DIMENSI+GREEN+ADVERTISING+TERHADAP+NIAT+BELI+AIR+MINUM+DALAM+KEMASAN+(AMDK)+MEREK+ADES+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26324%2F