?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMAKAIAN+BAHASA+PADA+IKLAN+PRODUK+MINUMAN+DI%0D%0ATELEVISI+DAN+IMPLIKASINYA+DALAM+PEMBELAJARAN+MENULIS%0D%0ASLOGAN+DAN+POSTER+DI+SEKOLAH+MENENGAH+PERTAMA&rft.creator=DESI+INDAH+LESTARI%2C+1423041006&rft.subject=LB+Theory+and+practice+of+education&rft.subject=PL+Languages+and+literatures+of+Eastern+Asia%2C+Africa%2C+Oceania&rft.description=Penelitian+ini+bertujuan+mendeskripsikan+pemakaian+bahasa+pada+iklan+produk%0D%0Aminuman+di+televisi+terkait+analisis+pragmatik+dan+analisis+kekerasan+simbolik%0D%0Aserta+implikasinya+sebagai+media+pembelajaran+menulis+slogan%2Fposter+bahasa%0D%0AIndonesia+kelas+VIII+di+SMP.+Kajian+ini+dilakukan+berdasarkan+pemakaian+bahasa%0D%0Adalam+iklan%2C+baik+tulis+maupun+lisan%2C+dan+menggambarkan+situasi+penggunaan%0D%0Abahasa.%0D%0AMetode+yang+digunakan+dalam+penelitian+ini+adalah+deskriptif+kualitatif.%0D%0APelaksanaan+penelitian+mengacu+pada+desain+teknik+analisis+bahasa%2C+yaitu%0D%0Apenyediaan%2C+analisis+dan+penyajian+data.+Penyediaan+data+dilakukan+menggunakan%0D%0Ametode+wawancara+dan+teknik+catat+sehingga+dipilih+sebelas+iklan+dari+lima%0D%0Amacam+minuman+yang+dominan+dipilih+masyarakat+untuk+dianalisis%2C+yaitu+Aqua%2C%0D%0APulpi+Orange%2C+Yakult%2C+Freshtea%2C+dan+Pocari+Sweat.+Pengunduhan+rekaman+iklan%0D%0Aminuman+di+situs+youtube+terhadap+tayangan+iklan+televisi+produksi+tahun+2015-%0D%0A2016.+Kontribusi+hasil+penelitian+dalam+pembelajaran+bahasa+Indonesia+di+SMA%0D%0Adilakukan+dengan+memanfaatkan+tayangan+iklan+produk+minuman+di+televisi+dan%0D%0Aanalisis+bahasa+sebagai+implikasi+pembelajaran.+Implikasi+dideskripsikan+dalam%0D%0Abentuk+pemanfaatan+pemakaian+bahasa+dalam+iklan+sebagai+media+pembelajaran%0D%0Adan+penjabaran+setting+pelaksanaan+pembelajaran.%0D%0AHasil+penelitian+didapat+bahwa+umumnya+pemakaian+bahasa+dalam+iklan%0D%0Amenggunakan+tindak+tutur+menyatakan+sesuatu+(lokusi)%2C+memberikan+informasi%0D%0Ayang+menarik+minat+masyarakat+(ilokusi)+yang+berdampak+untuk+mengajak%0D%0Amereka+untuk+menggunakan+produk+yang+diiklankan.+Selain+itu%2C+pengiklan+juga%0D%0Amemanfaatkan+tuturan+implikatur+dengan+mengemas+sajian+informasi+yang+secara%0D%0Atersirat+mengajak+masyarakat+untuk+membeli+atau+menggunakan+produk+tersebut.%0D%0ADan+kekerasan+simbolik+digunakan+pengiklan+untuk+memberikan+citra+seolah-olah%0D%0Aproduk+minumannya+adalah+yang+terbaik.+Analisis+pragmatik+dan+kekerasan%0D%0Asimbolik+bahasa+iklan+di+televisi+ini+selanjutnya+diimplementasikan+dalam%0D%0Apembelajaran+sebagai+contoh+dan+refrensi+untuk+mengembangkan+keterampilan%0D%0Amenulis+persuasif+kepada+siswa+dalam+bentuk+slogan%2Fposter.%0D%0AKata+kunci%3A+bahasa+iklan%2Ckekerasan+simbolik%2C+dan+implikasi+pembelajaran.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aimed+to+describe+the+use+of+language+in+advertising+related+beverage%0D%0Aproducts+on+television+pragmatic+analysis+and+analysis+of+symbolic+violence%2C+and%0D%0Ause+it+as+a+material+of+learning+to+write+slogan%2Fposter+in+grade+VIII+of+junior+high%0D%0Aschool.+The+study+was+conducted+based+on+the+use+of+language+in+advertising%2C+both%0D%0Awritten+and+oral%2C+and+describe+the+situation+of+language+use.%0D%0AThe+method+used+in+this+research+is+descriptive+qualitative.+Implementation+of+the%0D%0Aresearch+refers+to+the+design+language+analysis+techniques.+Provision+of+data+is%0D%0Adone+using+interview+methods.+It+can+be+concluded+that+the+selected+eleven+ads+of%0D%0Afive+kinds+of+drinks+dominant+consumer+chooses+to+be+analyzed%2C+i.e+Aqua%2C+Pulpi%0D%0AOrange%2C+Yakult%2C+Freshtea%2C+and+Pocari+Sweat.+Techniques+as+well+as+downloading%0D%0Aon+youtube+to+ad+impressions+on+television+production+in+2015-2016.+Contribution%0D%0Aof+research+in+Bahasa+Indonesian+learning+in+high+school+is+done+by+utilizing+ad%0D%0Aimpressions+products+in+televis+and+analysis+of+language+as+a+implication+learning.%0D%0ADescription+of+the+use+and+implication+of+instructional+media+design+and+the%0D%0Aelaboration+of+the+implementation+of+learning+settings.%0D%0AIn+the+results%2C+language+in+advertising+showed+that+generally+the+ad+using+speech%0D%0Aacts+states+something+(locutions)%2C+providing+information+that+the+public+interest%0D%0A(illocutionary)+to+invite+them+to+use+the+advertised+product.+In+addition%2C+advertisers%0D%0Amay+also+take+advantage+of+speech+implicature+by+present+information+that%0D%0Aimplicitly+invites+the+public+to+buy+or+use+the+product.+While+symbolic+violence%0D%0Aadvertisers+use+to+give+an+image+as+the+best+product.+Analysis+of+pragmatic+and%0D%0Asymbolic+violence+on+television+advertising+language+is+further+developed+into+a%0D%0Amaterial+of+learning+as+examples+and+references+to+develop+persuasive+writing%0D%0Askills+to+students+in+the+form+of+a+slogan%2Fposter.%0D%0AKeywords%3A+advertising+language%2C+symbolic+violence%2C+and+implication+learning.&rft.publisher=MAGISTER+PENDIDIKAN+BAHASA+DAN+SASTRA+INDONESIA&rft.date=2017-01-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26339%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26339%2F3%2FTESIS%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26339%2F2%2FTESIS%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DESI+INDAH+LESTARI%2C+1423041006++(2017)+PEMAKAIAN+BAHASA+PADA+IKLAN+PRODUK+MINUMAN+DI+TELEVISI+DAN+IMPLIKASINYA+DALAM+PEMBELAJARAN+MENULIS+SLOGAN+DAN+POSTER+DI+SEKOLAH+MENENGAH+PERTAMA.++MAGISTER+PENDIDIKAN+BAHASA+DAN+SASTRA+INDONESIA%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26339%2F