?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+DAN+KEPUASAN+KONSUMEN+TERHADAP+KONSUMSI+MAKANAN+PECEL+LELE+DI+DUA+RUMAH+MAKAN+KOTA+BANDAR+LAMPUNG&rft.creator=DENI+YUDA+PRATAMA%2C+1114131023&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+karakteristik%2C+sikap+dan+kepuasan+konsumen+terhadap+atribut-atribut+rumah+makan+dan+pecel+lele+serta+tingkat+kepuasan+konsumen+terhadap+pelayanan+rumah+makan+yang+menyajikan+pecel+lele.++Penelitian+ini+dilaksanakan+di+rumah+makan+MP+Asli+Hang+Dihi+dan+rumah+makan+Ibu+Safe%E2%80%99i+yang+berada+di+kota+Bandar+Lampung.++Pengambilan+data+dilaksanakan+pada+bulan+Januari-Maret+2016+dengan+menggunakan+metode+survey+dengan+60+orang+konsumen.++Analisis+data+menggunakan+Multiatribut+Fishbein+untuk+sikap+konsumen+dan+CSI+(Custumer+Satisfaction+Index)+untuk+menghitung+tingkat+kepuasan+konsumen.++Konsumen+kedua+rumah+makan+melakukan+pembelian+terakhir+kali+%3C1+bulan+dengan+rentang+usia+17-21+tahun%2C+dan+tingkat+pendidikan+Sarjana+(S1).++Pendapatan+konsumen+rumah+makan+MP+Asli+Hang+Dihi+berkisar+Rp300.000-Rp700.000+per+bulan%2C+sedangkan+konsumen+rumah+makan+Ibu+Safe%E2%80%99i+perpendapatan+antara+Rp800.000-Rp1500.000+per+bulan.++Pekerjaan+sebagian+besar+konsumen+kedua+rumah+makan+adalah+pelajar+atau+mahasiswa+yang+sumber+pendapatannya+berasal+dari+kedua+orang+tua.++Konsumen+rumah+makan+Ibu+Safe%E2%80%99i+memberikan+nilai+sikap+40%2C9+sedangkan+konsumen+rumah+makan+MP+Asli+Hang+Dihi+memberikan+nilai+sikap+37%2C9.++Tingkat+kepuasan+konsumen+rumah+makan+Ibu+Safe%E2%80%99I+sebesar+71%2C52%25+dan+rumah+makan+MP+Asli+Hang+Dihi+sebesar+70%2C50%25%2C+keduanya+dalam+kategori+puas.++Atribut+rumah+makan+yang+mendapatkan+tingkat+kepentingan%2C+kepercayaan+dan+kepuasaan+konsumen+tertinggi+adalah+atribut+rasa.%0D%0A%0D%0AKata+kunci+%3A+kepuasan%2C+konsumen%2C+pecel+lele%2C+rasa%2C+sikap%2C%0D%0A%0D%0AATTITUDE+AND+CUSTOMER+SATISFACTION+ON+FOOD+CONSUMPTION+PECEL+LELE+IN+BANDAR+LAMPUNG%0D%0A%0D%0AThis+study+aimed+to+investingate+the+consumers%E2%80%99+characteristics%2C+attitudes+and+satisfaction+toward+attributes+of+%E2%80%9Cpecel+lele%E2%80%9D+and+the+level+of+consumer%E2%80%99s+satisfaction+on+the+restaurant+services.++This+research+was+conducted+at+two+restaurants%2C+namely+MP+Asli+Hang+Dihi+and+Ibu+Safe'i%2C+in+Bandar+Lampung+City.++The+data+was+collected+in+January-March+2016+by+a+survey+method+and+involving+60+respondents.++The+data+of+consumers%E2%80%99+attitudes+was+analyzed+by+Fishbein+Multiatribute%2C+whereas+the+level+of+consumers%E2%80%99+satisfaction+was+calculated+by+Customer+Satisfaction+Index+(CSI).++The+result+showed+that+consumers+of+both+restaurants+were+17-21+years+old%2C+most+ot+them+were+students+of+Bachelor+(S1)+and+had+monthly+income+or+allowance+from+their+parents+ranging+from+Rp300%2C000+to+Rp700%2C000+(at+MP+Asli+Hang+Dihi)+and+from+Rp800%2C000+to+Rp1500%2C000+(at+Ibu+Safe'i).++The+score+of+consumers%E2%80%99+attitudes+toward%E2%80%9Dpecel+lele%E2%80%9D+at+Ibu+Safe'i+was+40.9%2C+while+at+MP+Hang+Dihi+was+37.9.+The+level+of+consumer+satisfaction+index+toward+the+restaurant+services+of++Ibu+Safe'i+was+71.52%25+and+of+MP+Hang+Dihi+was+70.50%25.++Attributes+restaurants+are+getting+the+level+of+interest%2C+trust+and+the+highest+customer+satisfaction+was+the+attribute+of+flavor.+%0D%0A%0D%0AKeywords%3A+attitudes%2C+consumer%2C+pecel+catfish%2C+satisfaction%2C+taste%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2017-02-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26432%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26432%2F15%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26432%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26432%2F17%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DENI+YUDA+PRATAMA%2C+1114131023++(2017)+SIKAP+DAN+KEPUASAN+KONSUMEN+TERHADAP+KONSUMSI+MAKANAN+PECEL+LELE+DI+DUA+RUMAH+MAKAN+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26432%2F