?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Penerapan+Bussines+Model+Canvas+Sebagai+Strategi+Usaha+Bisnis+Pada++Usaha+Bidang+Kuliner+%0D%0A(Studi+Kasus+Warung+Lesehan+Mulya+Metro)&rft.creator=Gustomi+Yorri+Sambayu%2C+1316051038&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+penerapan+bussines+model+canvas+yang+saat+ini+dijalankan+oleh+usaha+warung+makan+Lesehan+Mulya+serta+memberikan+strategi+alternatif+pilihan+untuk+mengembangkan+usaha.+Penelitian+ini+adalah+penelitian+deskriptif+dengan+pendekatan+kualitatif%2C+tehnik+pengumpulan+data+adalah+dengan+menggunakan+metode+observasi%2C+wawancara+dan+dokumentasi.%0D%0A%0D%0AHasil+penelitian+menunjukan+bahwa+usaha+warung+makan+Lesehan+Mulya+pada+dasarnya+telah+menerapkan+bussines+model+canvas+hal+ini+digambarkan+melalui+9+blok+yaitu%2C+customer+segment+untuk+kalangan+menengah+ke+bawah%2C+value+proportion+adalah+produk+yang+fresh%2C+harga+yang+terjangkau%2C+dan+pelayanan+yang+baik%2C+channels+menggunakan+distribusi+langsung%2C+online+dan+word+of+mount%2C+customer+relationship+yang+diterapkan+yaitu+kualitas+menu%2C+pelayanan%2C+dan+pemberdayaan+komunitas%2C+revenue+streams+terdapat+pada+penjualan%2C+key+resource+yang+digunakan+sumberdaya+manusia+dan+sumberdaya+fisik%2C+key+Activities+adalah+produksi%2C+penjualan+dan+distribusi%2C+key+patnership+yang+digunakan+adalah+supplier%2C+cost+sctructure+terbagi+biaya+variabel+dan+biaya+tetap.+Alternatif+strategi+yang+bisa+diterapkan+yaitu+strategi+SO+yang+memanfaatkan+seluruh+kekuatan+untuk+merebut+dan+memanfaatkan+peluang.%0D%0A%0D%0AKata+kunci%3A+Bussines+model+canvas%2C+Strategi+bisnis%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+aim+of+this+study+is+to+determine+how+the+implementation+of+the+business+model+canvas+which+is+currently+run+by+Lesehan+Mulya+and+provide+an+alternative+strategies+to+develop+the+business.+This+research+is+descriptive+qualitative+approach%2C+data+collection+techniques+is+using+the+observation%2C+interviews+and+documentation.%0D%0A%0D%0AThe+results+of+this+study+showed+that+Lesehan+Mulya+was+actually+implemented+the+bussines+model+canvas+which+is+illustrated+through+nine+blocks+namely%2C+customer+segment+is+for+all+customers%2C+value+proportion+is+a+fresh+product%2C+reasonable+prices%2C+and+a+good+service%2C+channels+using+direct+distribution%2C+online+and+word+of+mount%2C+customer+relationship+were+implemented%2C+namely+the+quality+of+the+menu%2C+service%2C+and+community+empowerment%2C+revenue+streams+are+on+selling%2C+key+resource+that+is+in+use+of+human+resources+and+physical+resources%2C+key+activities+is+a+production%2C+sales+and+distribution%2C+key+partnership+used+is+a+supplier%2C+cost+structure+divided+into+variables+costs+and+fixed+costs.+Alternative+strategies+that+can+be+applied+is+SO+strategy+to+harness+the+power+to+seize+and+exploit+opportunities.%0D%0A%0D%0A%0D%0AKeywords%3A+Bussines+models+canvas%2C+Strategy+bussines%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-04-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26483%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26483%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26483%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Gustomi+Yorri+Sambayu%2C+1316051038++(2017)+Penerapan+Bussines+Model+Canvas+Sebagai+Strategi+Usaha+Bisnis+Pada+Usaha+Bidang+Kuliner+(Studi+Kasus+Warung+Lesehan+Mulya+Metro).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26483%2F