?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+WORD+OF+MOUTH%2C+LOKASI%2C+KUALITAS+PELAYANAN%2C+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMAKAIAN+JASA%0D%0A(Studi+Pada+Konsumen+JNE+Bandar+Lampung)%0D%0A&rft.creator=Happy+Rahmawati%2C+1316051039&rft.subject=HD28+Management.+Industrial+Management&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+variabel+word+of+mouth%2C+lokasi%2C+kualitas+pelayanan%2C+dan+persepsi+harga+terhadap+keputusan+pemakaian+jasa+yang+dilakukan+oleh+konsumen+JNE+Bandar+Lampung+baik+secara+parsial+maupun+simultan.+Adapun+populasi+pada+penelitian+ini+yaitu+konsumen+JNE+Bandar+Lampung+dengan+jumlah+sampel+100+orang+responden.+Penelitian+dilaksanakan+di+lima+JNE+perwakilan+yang+ada+di+Bandar+Lampung%2C+yaitu%3A+JNE+cabang+utama+dan+perwakilan+Imam+Bonjol%2C+JNE+perwakilan+Tamin%2C+Diponogoro%2C+Gadjah+Mada%2C+dan+Teuku+Umar.%0D%0A%0D%0ABerdasarkan+hasil+penelitian+secara+parsial%2C+didapatkan+hasil+dari+variabel++word+of+mouth%2C+variabel+lokasi%2C+variabel+kualitas+pelayanan%2C+dan+variabel+persepsi+harga+berpengaruh+signifikan+terhadap+keputusan+pemakaian+jasa.+Secara+simultan%2C+diperoleh+nilai+f_(+hitung)+sebesar+12%2C133+%3E+f_tabel+sebesar+2%2C47+sehingga+dapat+disimpulkan+bahwa+f_(+hitung)+%3E+f_tabel%2C+yang+artinya+ada+pengaruh+signifikan+secara+simultan+antara+variabel+word+of+mouth+(X1)%2C+lokasi+(X2)%2C+kualitas+pelayanan+(X3)%2C+dan+persepsi+harga+(X4)+terhadap+keputusan+pemakaian+jasa+yang+dilakukan+oleh+konsumen+JNE+Bandar+Lampung.%0D%0A%0D%0A%0D%0AKata+Kunci%3A+Word+Of+Mouth%2C+Lokasi%2C+Kualitas+Pelayanan%2C+Dan+Persepsi+Harga%2C+Keputusan+Pemakaian+Jasa.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aimed+to+determine+the+influence+variable+word+of+mouth%2C+location%2C+quality+of+service%2C+and+price+perception+on+the+decision+to+use+services+is+done+by+consumers+of+services+performed+in+JNE+Bandar+Lampung+either+partially+or+simultaneously.+There+are+populations+in+this+research+are+consumers+in+JNE+Bandar+Lampung+with+a+sample+of+100+respondents.+The+research+was+conducted+in+five+JNE+representation+in+Bandar+Lampung%2C+there+are%3A+JNE+branches+and+representative+Imam+Bonjol%2C+JNE+representatives+of+Tamin%2C+Diponogoro%2C+Gadjah+Mada.%0D%0A%0D%0ABased+on+the+parcially+test+results%2C+in+getting+result+of+variable+the+word+of+mouth%2C+the+variable+of+location%2C+the+variable+quality+of+service%2C+and+price+perception+variables+significantly+influence+the+decision+of+the+service+user.+Based+on+the+simultaneously+test+results%2C+the+value+f+count+12.133+%3E+f+tabel+of+2.46%2C+so+that+it+can+be+concluded+that+f+count+%3E+f+tabel+which+means+that+there+is+significant+influence+between+the+variables+simultaneously+word+of+mouth+(X1)%2C+the+location+(X2)%2C+quality+of+service+(X3)%2C+and+the+perception+of+price+(X4)+on+the+decision+to+use+services+by+JNE+consumers+Bandar+Lampung+%0D%0A%0D%0A%0D%0A%0D%0AKeywords%3A+Word+Of+Mouth%2C+Location%2C+Quality+Service%2C+Perceptions+of+Price%2C+Decisions+to+Use+of+Services.%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2017-04-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26533%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26533%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26533%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Happy+Rahmawati%2C+1316051039++(2017)+PENGARUH+WORD+OF+MOUTH%2C+LOKASI%2C+KUALITAS+PELAYANAN%2C+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMAKAIAN+JASA+(Studi+Pada+Konsumen+JNE+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26533%2F