?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERSEPSI+MANFAAT%2C+RESIKO%2C+TAMPILAN+IKLAN%2C+DAN+TINGKAT%0D%0AKEYAKINAN+SERTA+PENGARUHNYA%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN%0D%0AKONSUMEN+DI+ONLINE+SHOP%0D%0A(Studi+Kasus+Pada+Konsumen+Online+Shop+Skincarethai_ori+di+Media+Sosial%0D%0AInstagram+di+Bandar+Lampung)&rft.creator=MARTHA+ULY+ESYERIA+%2C+1316051051&rft.subject=H+Social+Sciences+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+persepsi+manfaat%2C%0D%0Aresiko%2C+tampilan+iklan%2C+dan+tingkat+keyakinan+terhadap+keputusan+pembelian%0D%0Akonsumen+di+online+shop+skincarethai_ori.+Teknik+sampling+menggunakan+teknik%0D%0Apurposive+sampling+terhadap+100+konsumen+skincarethai_ori+di+Bandar+Lampung%0D%0Ayang+pernah+atau+sedang+melakukan+transaksi+di+online+shop+skincarethai_ori.%0D%0AMetode+pengumpulan+data+dengan+kuesioner.+Uji+instrumen+dilakukan+dengan+uji%0D%0Avaliditas+dan+reliabilitas.+Hasil+analisis+data+menunjukkan+bahwa+secara+parsial%0D%0Avariabel+persepsi+manfaat+dan+resiko+tidak+berpengaruh+signifikan+terhadap+keputusan%0D%0Apembelian.+Sedangkan+variabel+tampilan+iklan+dan+tingkat+keyakinan+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian.+Berdasarkan+uji+F+didapatkan+hasil+secara%0D%0Asimultan+persepsi+manfaat%2C+resiko%2C+tampilan+iklan+dan+tingkat+keyakinan+secara%0D%0Abersama-sama+berpengaruh+signifikan+terhadap+keputusan+pembelian.%0D%0AKata+Kunci%3A+Keputusan+Pembelian%2C+Persepsi+Manfaat%2C+Resiko%2C+Tampilan+Iklan+dan%0D%0ATingkat+Keyakinan.%0D%0A%0D%0Aabstarct%0D%0A%0D%0AThis+research+goal+is+to+know+the+most+influence+of+the+useful+perception%2C+the+risk%2C+the%0D%0Aadvertisement+display+and+the+level+of+confidence+and+the+influences+of+the+consumer%0D%0Adecision+of+buying+at+the+online+shop+skincarethai_ori.+Sampling+technique+use+the%0D%0Asampling+purposive+to+100+consumer+of+skincarethai_ori+at+Bandar+Lampung.+The%0D%0Acollect+data+method+with+questionaire.+The+instrument+test+with+validity+and%0D%0Areliability.+The+result+of+the+data+analysis+show+that+as+a+partrial+variable+useful%0D%0Aperception+and+the+risk+is+not+significant+influence+of+buying+decision.+Otherwise+the%0D%0Aadvertisement+display+variable+and+the+level+of+confidence+result+significant+influence%0D%0Aof+the+buying+decision.+Base+on+the+F+test+that+result+is+simultant+to+useful+perception%2C%0D%0Athe+risk%2C+the+advertisement+display+and+the+level+of+confidence+is+togetherness%0D%0Asignificant+influence+to+buying+decision.%0D%0AKeywords%3A+The+Advertisement+Display%2C+The+Buying+Decision%2C+The+Level+of%0D%0AConfidence%2C+The+Risk+and+The+Useful+Perception.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-04-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26562%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26562%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26562%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MARTHA+ULY+ESYERIA+%2C+1316051051++(2017)+PERSEPSI+MANFAAT%2C+RESIKO%2C+TAMPILAN+IKLAN%2C+DAN+TINGKAT+KEYAKINAN+SERTA+PENGARUHNYA+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+DI+ONLINE+SHOP+(Studi+Kasus+Pada+Konsumen+Online+Shop+Skincarethai_ori+di+Media+Sosial+Instagram+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26562%2F