?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%E2%80%9C+STRATEGI+PENGEMBANGAN+USAHA+JASA+PENGINAPAN%0D%0ADENGAN+MENGGUNAKAN+PENDEKATAN+BUSINESS+MODEL+CANVAS%0D%0A(Studi+Pada+Guesthouse+Nuwono+Tasya%2C+Rajabasa%2C+Bandar+Lampung)%E2%80%9D&rft.creator=UMI+LESTARI+%2C+1316051074&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+penerapan+business+model%0D%0Acanvas+dalam+menciptakan+alternatif+strategi+bisnis+untuk+pengembangan+usaha+jasa%0D%0Apenginapan+Nuwono+Tasya+serta+mengetahui+alternatif+strategi+yang+tepat+untuk%0D%0Apengembangan+usaha+jasa+penginapan+Nuwono+Tasya+itu+sendiri.+Jenis+penelitian+ini%0D%0Aadalah+penelitian+deskriptif+dengan+pendekatan+kualitatif+dan+menggunakan+informan%0D%0Asebagai+objek+penelitian.+Sumber+data+yang+digunakan+berasal+dari+informan+secara%0D%0Alangsung+(data+primer)+dan+berasal+dari+website+atau+buku-buku+referensi+(data%0D%0Asekunder).+Teknik+pengumpulan+data+yang+digunakan+dengan+cara+wawancara%2C%0D%0Aobservasi%2C+dan+dokumentasi.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+Guesthouse+Nuwono+Tasya+telah%0D%0Amenerapkan+business+model+canvas+didalam+menjalankan+aktivitas+usahanya%0D%0Ameskipun+tidak+disadari+secara+langsung.+Selain+itu%2C+strategi+bisnis+yang+tepat+untuk%0D%0Aditerapkan+oleh+Guesthouse+Nuwono+Tasya+berdasarkan+analisis+SWOT+yaitu+strategi%0D%0AWO+(Weaknesses+opportunity)+atau+disebut+dengan+strategi+turn-around.+Sehingga%0D%0Apenting+bagi+Nuwono+Tasya+memperhatikan+kedua+hal+itu+jika+ingin+berhasil%0D%0Amengembangkan+usahanya.%0D%0AKata+kunci%3A+Business+Model+Canvas%2C+Guesthouse+Nuwono+Tasya%2C+Strategi+Bisnis%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+research+aimed+to+determine+how+the+aplication+of+business+model+canvas+to%0D%0Acreate+alternative+business+strategies+for+the+development+of+lodging+servive+business%0D%0ANuwono+Tasya+and+to+determine+the+appropriate+strategic+alternatives+for+business%0D%0Adevelopment+in+lodging+srvice+business+Nuwono+Tasya+it+self.+Type+of+this+research%0D%0Awas+a+descriptive+sudy+with+qualitative+approach+and+informants+as+a+subject.+The%0D%0Adata+was+was+used+came+from+directly+informants+(primary+data)+and+camme+from+a%0D%0Awebsite+or+reference+books+(secondary+data).+Data+collection+technique+was+used+by%0D%0Ainterview%2C+obsevations+and+dokumentation%0D%0AThis+reserch+result+that+the+Nuwono+Tasya+Guesthouse+has+implemented+business%0D%0Amodel+canvas+in+carrying+out+its+business+activities+despite+not+realized+directly.+In%0D%0Aaddition%2C+the+right+business+strategy+to+be+applied+by+the+Nuwono+Tasya+Guesthouse%0D%0Abased+on+SWOT+analysis+is+strategi+WO+(weaknesses+opportunity)+or+so+called+turnaround%0D%0Astrategy.+So+important+for+Nuwono+Tasya+Guesthouse+pay+attention+to+two%0D%0Athings+if+it+so+succesfully+develop+their+business.%0D%0AKey+word%3A+Business+Model+Canvas%2C+Nuwono+Tasya+Guesthouse%2C+Business+Strategy&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-04-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26580%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26580%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26580%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++UMI+LESTARI+%2C+1316051074++(2017)+%E2%80%9C+STRATEGI+PENGEMBANGAN+USAHA+JASA+PENGINAPAN+DENGAN+MENGGUNAKAN+PENDEKATAN+BUSINESS+MODEL+CANVAS+(Studi+Pada+Guesthouse+Nuwono+Tasya%2C+Rajabasa%2C+Bandar+Lampung)%E2%80%9D.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26580%2F