?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%E2%80%9CStrategi+Customer+Relations+Hotel+Terhadap+Tingkat+Kepuasan+Pelanggan%E2%80%9D%0D%0A(+Studi+Komparasi+Pada+Hotel+Horison+dan+Hotel+Pop+Bandarlampung)&rft.creator=ARIF+FIANTO+%2C+1216031019&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HE+Transportation+and+Communications&rft.subject=HF+Commerce&rft.description=ABSTRAK%0D%0APertumbuhan+investasi+di+bidang+jasa+perhotelan+di+Bandarlampung+berkembang+pesat%0D%0Abeberapa+tahun+belakangan.+Bisnis+dalam+bidang+jasa+perhotelan+memang+menjadi+daya+tarik%0D%0Atersendiri+bagi+para+investor+maupun+para+pengusaha+dalam+memulai+bisnis.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+bagaimana+strategi+public+relations+Hotel+Horison+dan+Hotel+Pop%0D%0Adi+Bandarlampung+dalam+melayani+pelanggan.+Jenis+penelitian+ini+adalah+penelitian+survei%0D%0Aeksplanatif+yaitu+survey+yang+dilakukan+untuk+menjelaskan+hubungan+antara+dua+atau+lebih%0D%0Avariabel.+Populasi+penelitian+ini+adalah+Populasi+dalam+penelitian+ini+adalah+pelanggan+atau%0D%0Atamu+Hotel+Horison+dan+Hotel+Pop+Bandarlampung%2C+sampel+dalam+penelitian+ini+adalah+100%0D%0Aorang+responden+yang+pernah+menginap+di+Hotel+Horison+dan+Hotel+Pop+Bandarlampung.%0D%0APengumpulan+data+menggunakan+kuesioner.+Data+dianalisis+dengan+menggunakan+Uji%0D%0AIndependent+Samples+T-test.+Diketahui+nilai+t-hitung+tingkat+kepuasan+pelanggan+antara+Hotel%0D%0AHorison+dan+Hotel+Pop+Bandarlampung+adalah+3%2C259+dengan+probabilitas+0%2C002.+Karena%0D%0Aprobabilitas+(Sig).+0%2C002%3C+0%2C005+Ho+ditolak.+Sehingga+berarti+terdapat+perbedaan+yang%0D%0Asignifikan+antara+pelanggan+Hotel+Horison+dengan+Hotel+Pop+Bandarlampung.+Hasil%0D%0Apenelitian+menyatakan+bahwa+pelanggan+lebih+merasa+puas+dan+nyaman+dengan+pelayanan%0D%0AHotel+Pop+dibandingkan+dengan+Hotel+Horison+Lampung.+Hotel+Horison+dan+Hotel+Pop%0D%0ALampung+memiliki+tingkatan+level+bintang+yang+berbeda%2C+Hotel+Horison+merupakan+Hotel%0D%0Abintang+3+sedangkan+Hotel+Pop+merupakan+Hotel+bintang+2.+Hotel+Pop+berada+satu+level%0D%0Adibawah+Hotel+Horison.+Tapi+hal+ini+bukan+berarti+pelanggan+akan+lebih+puas+dengan%0D%0Apelayanan+Hotel+Horison+yang+bintang+3+dibanding+Hotel+Pop+yang+bintang+2.%0D%0AKata+Kunci%3A+customer+relations%2C+pelayanan%2C+dan+pelanggan%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AInvestment+growth+in+the+service+sector+hospitality+Bandarlampung+thrived+in+recent%0D%0Ayears.Business+in+the+service+sector+hotel+has+become+attraction+for+investors+and%0D%0Aentrepreneurs+in+starting+business.+This+study+attempts+to+see+how+the+public+relations+horison%0D%0Ahotel+and+hotels+pop+in+Bandarlampung+in+serve+their+customers.+The+research+is+research%0D%0Aeksplanatif+the+survey+conducted+to+define+the+connection+between+two+or+more+variables.%0D%0AThe+population+research+is+a+population+of+the+research+is+a+customer+or+hotel+guests+horison%0D%0Aand+hotels+pop+Bandarlampung%2C+included+in+this+study+is+100+respondents+who+stayed+at+the%0D%0Ahotel+horison+and+hotels+pop+bandarlampung.+Data+collection+using+a+questionnaire.+Data%0D%0Aanalyzed+using+the+independent+samples+t-test.+Known+value+t-hitung+the+customer%0D%0Asatisfaction+horison+between+hotel+and+hotels+pop+Bandarlampung+is+3%2C259+with+probabilities%0D%0A0%2C002.+Because+the+probability+(+sig+)+0%2C002+%26+it+0%2C005+Ho+rejected.+So+that+means+there+are%0D%0Asignificant+differences+between+a+customer+of+a+hotel+horison+with+hotel+pop+bandarlampung.%0D%0AThe+results+indicated+that+customers+are+satisfied+and+more+comfortable+with+hotel+services%0D%0Apop+compared+with+hotel+horison+lampung.+Hotel+horison+and+hotels+lampung+having+pop+star%0D%0Alevels+level+different+%2Chotels+are+hotels+the+horison+3+while+hotel+pop+star+hotel+is+2+.Hotel+pop%0D%0Abe+a+level+under+hotel+horison+.But+this+does+not+mean+that+customers+will+be+satisfied+with%0D%0Ahotel+services+that+the+horison+3+than+hotel+pop+that+the+2%0D%0AKeywords%3A+customer+relations%2C+serving%2C+and+costumer.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-03-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26628%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26628%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26628%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ARIF+FIANTO+%2C+1216031019++(2017)+%E2%80%9CStrategi+Customer+Relations+Hotel+Terhadap+Tingkat+Kepuasan+Pelanggan%E2%80%9D+(+Studi+Komparasi+Pada+Hotel+Horison+dan+Hotel+Pop+Bandarlampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26628%2F