?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+INFLUENCE+OF+SEGMENTING+STRATEGY+AND+BRAND+POSITIONING%0D%0ASTRATEGY+ON+PURCHASING+DECISION%0D%0A(STUDY+AT+SMARTPHONE+SAMSUNG+IN+INDONESIA)&rft.creator=ANNISA+NURAWALIA%2C+1311011021&rft.subject=HD61+Risk+Management&rft.description=Determination+of+market+segments+is+important+in+recognizing+the+prospective+customer+and%0D%0Adetermine+who+the+potential+customers.+Segmentation+can+be+divided+by+location%2C+age%2C%0D%0Agender%2C+income+level%2C+habits+and+so+on.+Determination+of+targeting+depends+on+things+like%0D%0Acharacter+of+the+product%2C+and+the+level+of+competition+in+the+segment+is+already+selected.%0D%0APositioning+is+an+action+or+measures+from+the+manufacturer+to+design+the+company's+image.%0D%0APurchasing+decisions+are+consumer+action+in+an+effort+to+meet+the+wants+and+needs+is+a%0D%0Aprocess+of+determining+the+attitude+or+the+purchase+of+goods+and+services.This+research+aims%0D%0Ato+know+which+Segmenting+and+Brand+Positioning+on+purchasing+decisions+at+Samsung%0D%0ASmartphone+in+Indonesia.+The+method+used+in+this+research+is+multiple+regression.+The+result%0D%0Ais+the+effect+of+STP+strategy+on+Samsung+smartphones+in+Indonesia+on+purchasing+decisions+is%0D%0Ashown+by+the+equation+Y+%3D+0.268+X1+%2B+0.577X2.+Partially+Segmenting%2C+and+Positioning%0D%0Asignificantly+influence+on+purchasing+decisions.+Based+on+the+results%2C+the+regression%0D%0Apositioning+has+a+big+influence+on+consumer+purchasing+decisions%2C+then+the+sub-variables+of%0D%0Apositioning+an+appropriate+strategy+for+developing+Smartphone+Samsung%0D%0AKeywords%3A+segmenting%2C+positioning%2C+purchasing+decisions.&rft.publisher=UNIVERSITY+OF+LAMPUNG&rft.date=2017-04-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26770%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26770%2F15%2FFULL%2520SCRIPT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26770%2F16%2FSCRIPT%2520WITHOUT%2520RESULT%2520AND%2520DISCUSSIONS.pdf&rft.identifier=++ANNISA+NURAWALIA%2C+1311011021++(2017)+THE+INFLUENCE+OF+SEGMENTING+STRATEGY+AND+BRAND+POSITIONING+STRATEGY+ON+PURCHASING+DECISION+(STUDY+AT+SMARTPHONE+SAMSUNG+IN+INDONESIA).++UNIVERSITY+OF+LAMPUNG%2C+FACULTY+OF+ECONOMICS+AND+BUSINESS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26770%2F