?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+PEMASARAN+PT+POS+INDONESIA%0D%0APROVINSI+LAMPUNG%0D%0A&rft.creator=NALDO+PRAMIGO%2C+1211011107&rft.subject=HD61+Risk+Management&rft.description=Di+era+globalisasi+seperti+ini%2C+banyak+perusahaan+yang+berdiri+dengan+berbagai%0D%0Aproduk+atau+jasa+baru+yang+ditawarkan.+Semakin+bertambahnya+perusahaanperusahaan%0D%0Ayang+ada%2C+tentunya+akan+memperketat+persaingan+dalam+pasar.%0D%0AKetatnya+persaingan+menyebabkan+perusahaan+berusaha+untuk+memenangkan%0D%0Apersaingan+dengan+cara+menerapkan+strategi+bersaing+yang+tepat+sehingga+dapat%0D%0Amelaksanakan+serta+mewujudkan+tujuan-tujuan+perusahaan+sesuai+dengan+apa%0D%0Ayang+diharapkan.+PT+Pos+Indonesia+mempunyai+pesaing+yang+sangat+kuat+dalam%0D%0Apengiriman+surat+dan+barang.+Sebuah+perusahaan+tanpa+didukung+adanya+strategi%0D%0Apemasaran+yang+tepat%2C+maka+kecil+kemungkinan+tujuan+perusahaan+akan+tercapai.%0D%0APenelitian+ini+bertujuan+untuk+mengidentifikasi+faktor+internal+yang+menjadi%0D%0Akekuatan+dan+kelemahan+serta+faktor+eksternal+yang+menjadi+peluang+dan%0D%0Aancaman+bagi+PT+Pos+Indonesia%2C+lalu+menganalisis+alternatif+strategi+pemasaran%0D%0Aapa+yang+sesuai+dan+merekomendasikan+prioritas+strategi+dengan+kondisi+PT+Pos%0D%0AIndonesia%2C+Penelitian+ini+menggunakan+metode+analisis+deskriptif+dan+tahapan%0D%0Aformulasi-+formulasi+strategi%2C+yaitu+matriks+IFE+dan+EFE%2C+matriks+IE+dan+matriks%0D%0ASWOT%2C+Untuk+mengetahui+apakah+strategi+pemasaran+yang+diterapkan+PT+Pos%0D%0AIndonesia+mampu+membuat+PT+Pos+Indonesia+bertahan%0D%0AKata+Kunci+%3A+PT+Pos+Indonesia%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks+IFE%2C%0D%0AMatriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AIn+this+globalization+era%2C+considerably+there+are+so+many+corporations+with%0D%0Avarious+brand+new+products+or+services+offered+to+consumer.+Since+a+lot+of+new%0D%0Acorporations+take+part+on+the+market%2C+obviously+will+tighten+the+competition%0D%0Aamong+them.+The+increasing+of+competition+number+will+cause+the+corporation+try%0D%0Atheir+best+to+win+the+market+share+by+implementing+the+right+competitive+startegy%0D%0Aso+they+can+reach+the+corporation%E2%80%99s+goal+as+they+wish.+PT+Pos+Indonesia+has+few%0D%0Astrong+competitors+on+product+delivering+services.+a+corporation+without+a+right%0D%0Amarketing+strategy+will+have+a+little+chance+on+gaining+the+corporation%E2%80%99s+goal.%0D%0AThis+research%E2%80%99s+purpose+is+to+identify+the+internal+factor+which+have+been+an%0D%0Astrength+or+weakness+and+the+external+factor+which+have+been+opportunity+or%0D%0Athreat+for+PT+Pos+Indonesia%2C+and+then+to+analize+the+alternative+marketing+strategy%0D%0Awhich+is+suitable+and+recommend+a+strategic+priority+with+the+condition+of+PT+Pos%0D%0AIndonesia.+This+research+use+the+descriptive+analisis+method+and+strategic%0D%0Aformulation%E2%80%99s+step%2C+which+are+IFE+and+EFE+Matrix%2C+IE+and+SWOT+Matrix%2C+to%0D%0Aunderstand+what+kind+of+strategy+that+implemented+by+PT+Pos+Indonesia+and+make%0D%0Athem+survive+in+the+market+competition.%0D%0AKeywords+%3A+PT+Pos+Indonesia%2C+Internal+Factor%2C+Eksternal+Factor%2C+IFE+Matrix%2C+EFE%0D%0AMatrix%2C+IE+Matrix%2C+SWOT+Matrix&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-04-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26961%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26961%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F26961%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NALDO+PRAMIGO%2C+1211011107++(2017)+ANALISIS+STRATEGI+PEMASARAN+PT+POS+INDONESIA+PROVINSI+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F26961%2F